Do You Know How To Do Online Review Management?
Every day, more and more consumers are researching their products and businesses online before buying from them.
When you have business pages established through online platforms such as social media, you have the chance to reach new consumers, drive more traffic towards your website, and boost your sales and revenue. However, in order to truly attract consumers, then you need a system in place that allows for the management and response to reviews. Our team of reputation management professionals are experts in online review management. We can conduct a robust analysis of your current online presence and then create and execute a strategy that enhances your business.
We have a flexible pricing structure at a number of price points so you can find the package that fits your goals while staying within your budget. Using us means you can draw more consumers to your business and keep your current clientele coming back for more. Do you not already have an online review management system? Your reputation online could be deteriorating and you don’t even know it. Keep reading the following paragraphs to learn how to take advantage of the opportunities here to build your business.
Why Do You Need To Go About Online Review Management?
Regardless of your sector, niche, or industry, the management and response to online reviews need to be an essential element of your routine business operations. Negative reviews taint the reputation of your company, so putting in the time to encourage any positive reviews while also responding to negative commentary is critical. Consumers have many platforms in which they can post reviews of your business, including Yelp, Facebook, Google, and possibly your very own website. Reviews are known to make or break companies, given that so many consumers look at online reviews prior to their purchases.
When you understand how to manage and then respond to positive as well as negative reviews, you have a crucial power to help the success of your company.
Learn 2 Ways To Encourage Consumers To Post Reviews
Reviews are important to your company, and managing them goes a long way towards influencing the public’s perception of your business.
So, let’s look closely at two simple ways you can encourage consumers to review your products, services, or business online.
1) Ask For Their Feedback
This might seem so obvious that it does not need to be said. However, if you actually want folks to review your business, then sometimes you do just need to ask them to do so. Encourage feedback from consumers whenever possible. For instance, if you have a website where folks can order a product from your online website, give them the chance to rate their experience. Don’t overload your site with review requests, but do try to think of places where you might organically include a call to action that nudges someone to review your business, services, or products. Even ask social media followers to review things and share their opinions with family and friends.
2) Make Reviews Easy To Access Or Find
Keep it easy and simple for anyone to find the reviews that are on your website. Product reviews often encourage consumers to buy directly from your business, so add product reviews in critical places like the actual product pages. Even incorporate things like star ratings on product pages, while also linking to individual reviews. If consumers are interested in specific products and services, then this helps them get the information that they might need to shop as informed consumers. It’ll boost their confidence in deciding to buy from you and not someone else.
Learn 3 Tips To Use When Responding To Online Reviews
It’s a very delicate matter when you respond to reviews online. When a consumer is frustrated with your business, your products, or your services, then they’re possibly going to go online and vent in a public forum where they bash your company. Alternatively, they also have the power to leave a good word about the great experience they had with your establishment.
When you go about doing online review management and respond to anyone, it’s critical that you keep your calm and follow these tips:
1) Maintain A Positive Attitude
Consumers don’t actually expect any business to be perfect. If a consumer puts up a negative review about your business, then you should embrace the opportunity to respond in a positive manner. When consumers see that you are making an effort to make the best of something, they’re more likely to be your future customers. It’s all too easy to get frustrated from negative reviews, but never let them put you off your game. When you simply acknowledge complaints and respond with positivity, you have the chance to turn disgruntled shoppers into satisfied consumers.
2) Hunt For Answers
If a consumer puts up a negative review regarding a product they bought from you or even a negative experience they had dealing with your business, then look for any way you can make it right. For instance, if someone leaves a negative review about their evening in your restaurant, apologize for it and then offer them a free meal voucher. Even if it does not smooth things over with that consumer, it shows others that you care about their time and money, as well as the fact that you’re committed to finding answers to their concerns and needs.
3) Try To Reply
If a consumer puts in the time to actually post a review about your business, then it makes sense that you respond with some effort to reply to them. Regardless of whether or not the review was positive or negative, putting in any effort to reply sends a strong signal that your business cares about customer service. Stay diligent, and try to reply to each review posted. Even consider automating the process with an investment in a service that alerts you to new reviews getting posted. That helps you manage your time better so you can respond to each review as they happen.
Do you want to learn more about managing and then responding to reviews? Are you interested in also learning about just how your business might actually manage and respond to online reviews?
Our team has the online review management professionals that can keep up with mentions of your company across the Internet and then respond appropriately.
Call today if you want someone to start creating a customized social media package or handle online review management for you.
Questions About Online Review Management
Reviews are generally covered by the First Amendment, which guarantees freedom of speech. If a customer posts a review that is factually inaccurate or contains accusations about your business that are untrue, you may have grounds to sue the online reviewer for defamation.
Management review is a critical and required part of running an ISO certified Management System. They allow you to determine and evaluate management system performance, the need for change and improvement, and the suitability of business policies and objectives.
What is a review manager? A review manager is a process of tracking incoming customer reviews from various review sites and responding to them when necessary. Many businesses choose to manage reviews with software that allows them to view all reviews from all sites.
Customer dissatisfaction happens when your product or service falls beyond your customer’s expectations or has many shortcomings. When a customer interacts directly with your brand, they have one or more expectations. This could be meeting a need or solving an issue.
The most effective letters of complaint are confident and calm, so do not make threats or write in uppercase letters as if you were shouting. It may feel like ranting helps you communicate how unhappy you are but stick to the relevant details.
Nearly 60% of consumers read at least three reviews about a product. This is slightly higher than the 54% who read 3 reviews about a company. Whether the review is of an individual product or a holistic experience of a business, consumers are more likely to write about a negative experience than a positive one.
Thanks for your review. I’m sorry to hear you had a frustrating experience, but I really appreciate you bringing this issue to my attention. “Thank you for bringing this to our attention. We’re sorry you had a bad experience.
Keep your message concise and to the point. Avoid unnecessary questions or phrases that your customers are unlikely to understand. If you would like them to review your business on a specific website, say so explicitly and provide clear instructions on how to do it. If you’re going to ask for a rating, ask right away.
A positive reputation is one of the most powerful marketing assets a business has to attract new customers. Positive online reviews can have a significant impact on purchasing behavior. Online reviews statistics report that 68% of Americans say positive reviews are making them more likely to use a business.
Check Out Other Reviews – On sites like Amazon, Yelp, or TripAdvisor, take a look at the user’s profile and read other reviews that they’ve posted. If the only reviews they have are positive or negative, it’s likely that they are not true.
