How To Use Anchor Text In A Post-Penguin World
In the post-penguin world that we are living in, there has been a lot of attention focused on anchor text and how to properly use it now. When the over-optimization penalty is considered as well, there definitely had to be changes made to when and how to add anchor text. That is why it is so important to work with a reputable Houston SEO service provider to ensure that you are using anchor text properly for the current conditions.
First of all, let’s recap the way things were done back in the good old days. A certain keyword would be selected to focus our article on and we would add a hyperlink to the relevant page each time the keyword appeared in the text. In the days where keyword densities might see words repeated as many as 10 or more times, that included an excessive amount of highlight anchor text and made for a very unnatural situation since no one would ever add a word this many times naturally.
As time moved forward we started slowly cutting back on anchor text being created that had the keyword directly in the article. That was a significant change from the way it was formerly taught. We started moving away from having multiple links on one page that used the same word over and over again to diversifying the words that we used. However, this still involved having as many as 10 links per page and then navigational links on top of that.
Today, when links are made in the copy we need to ensure that they are strong links. There are some pages where on anchor text is added because it simply doesn’t make any sense. I believe we are working more in the way that was intended by Google now than we did in the past. When you have something that is relevant and related, then make the link naturally. If you don’t, then simply don’t.
It isn’t a good idea any longer to try forcing anchor text on a page simply to create a link since you will soon discover that the page is over-optimized.
There are also new challenges to link building and making links to your website. You don’t want to add monetizable keywords at a feverish pace to an article or post that you are submitting via a third party any longer. If the subject of your article is helmets you wouldn’t add gloves, brakes or tires t your author box. Instead, you might have “Click Here,” with those words being your anchor text.
So how do you go about creating a link naturally? That is a major consideration now whenever you add anchor text to an article.
The world we live in now is dramatically different than the one from even five years ago. You will be much more successful trying to provide users with relevant links and information than you will be trying to gain Google.
Google is onto over-optimization in addition to Exact Match Domains. Therefore the best advice is simply to act naturally in everything you do, create engaging, high-quality content and watch your rankings continue to improve over time.