5 Practical SEO Tips for Your Houston Mortgage Loan Website
Have you heard about the terrific advantages of search engine optimization? If not, this article could take your business and career to a whole new level.
SEO is all about fixing your website so that it will gain higher positions in the Search Engine Results Pages, the SERPs. These prized positions near the first search result are a great way to increase traffic to your website and the potential for conversions.
Websites are essential to those mortgage professionals looking to inform their customers about your brand of products and services. Considering this, SEO is essential to making the most of this vital tool.
1. They’re Called Keywords For A Reason
The term keywords accurately connotes the importance of these words and short phrases that define your business. In other words, this is how you can differentiate from your competition.
You will need to use a selection of keywords, like mortgage loans and the more descriptive long-tail keywords, like competitive mortgage loans in Houston to accurately describe what you are doing.
If you are not sure which keywords to be using, you can find a wide range of tools to identify the best keywords for your website. One of the most commonly used and effective tools for keyword crafting is Google Adwords Keyword Planner, but there are many others and a variety of options can lead to a more enlightened final choice.
The question you have to ask when crafting keywords and terms is, what questions does my website answer? Who will be looking for my site? If you are offering homeowners in Houston loans, be sure you are including pages and content that is made especially for the local customer pool. In this situation, you will need pages about mortgage loans in Houston and even more specific pages for local areas or neighborhoods. Some relevant keywords to include on these pages are “Spring Texas mortgages” or “Mortgage Lending in The Woodlands Texas“.
You may only be offering adjustable rate mortgages, in which case you will want to find out what are the most popular search terms associated with this topic. Some options you are sure to find are ARM loans, Adjustable Loans, and ARMs. After you have selected a few of the most pertinent, you will want to use these keywords and terms in strategic locations in your content and headlines. Just don’t overdo it, keyword stuffing is something the Google Search Engine frowns upon. Keywords stuffing gives visitors a bad experience and Google, or the other search engines will reduce your relevance to the keywords that have been stuffed into your website and content. This will result in reduced visitors and numbers.
2. The Importance of Page Titles
A carefully selected set of keywords is fundamental for effective title tags. These are the text lines that appear as the title of the results provided in the SERPs. They are also found in the browser window of any results you choose to open.
Why are these so important? Because they are the first impression many visitors will get from your website and brand. Make sure you choose a title tag that gives a positive first impression.
3. Your Content Rules
Content is king, but only if it has been created to fully engage your vital customer base. Consider a foundational blog with plenty of useful information, proper keywords and helpful links, both internal and external. This will allow you to snag your customer’s attention and give them something of value to keep their interest.
Make sure the keywords and terms you choose are integrated seamlessly into your content, to achieve a natural tone. You should write out the content first and then compare it to your list of keywords and carefully choose spots where keywords will be most fitting. Don’t forget your goals here are to accurately present your business in a positive way.
4. Google Trends
Another useful tool that is completely free to use is Google Trends. This tool provides users with a list of searches that trending over a given time frame could be the last five years or the last few hours. This is a good way to see what the hot topics related to your business are and apply these in the creation of content that will sizzle with trendiness.
This tool can also be used to ascertain the potential efficacy of two different topics or keywords. This is useful for prioritizing which keywords should be emphasized in your headlines, content or other strategic locations that can greatly enhance your SEO efforts.
5. Dig Deeper
The few tips we have provided here are a mere drop in the entire SEO ocean.
This field of digital marketing has evolved greatly over the past few years and even months. It continues to change and the most effective SEO campaigns are those that evolve to their needs and apply cutting-edge methodologies. Attending seminars, webinars, classes, tutorials and using the resources available to you is the best way to collect a set of industry-specific techniques.
Try looking for your business with the most generic search terms possible (without using your company name, obviously). Enter “mortgage loans Houston” and see how far up in the SERPs you options can be found.
If you notice that even your best efforts are only producing minor and considerably discouraging results, don’t panic. You may need professional help in getting your website’s SEO on point, but don’t delay your website is far too essential to ignore.