Reasons Why Your Your Website Isn’t Getting As Much Traffic
Does your website receive tons of traffic like it used to back in the day? Many websites start recording traffic slows down after some time. Although this might be normal, chances are something is amiss and needs fixing. While running diagnosis of the entire website might not reveal any results to go by, there still is something you should or haven’t done to ensure your target audience find you. Here are some of the reasons your website might be experiencing a traffic slowdown.
Search engine optimization is an ongoing process that should never stop at any given point. If you only optimize your website once for search engines and organic visitors, then chances are your rankings have gone own since then. The only way you can stay in the game, or ahead of it, is by keeping an active eye on SEO and newer methods employed every day.
Google and other search engines are always updating their code and algorithms to help ensure users get the best experience. This puts your SEO toolkit to the test, another reason you should keep on updating your tricks. While your SEO tools might be on point, they too require servicing to remain relevant in the otherwise competitive marketplace.
When was the last time you had a look at your SEO tricks and had them updated? If you can’t seem to remember, then this could be the reason you aren’t getting lots of traffic anymore. There’s however time to turn the tables around if you work on these.
2. A Change In How Users Search For Content Online
Users, like search engines, evolve to find better ways to search for content online. While you may have very little to do about it, you still need to understand that the market is dynamic and always evolving, hence a need to evolve with it. Keywords that were popular 5 months ago might not be as popular; search engines might have changed their code, among other changes.
Explore Google Trends to see and find out about trending keywords and what might have happened to the once-popular keywords. Google Search Console Search might also help you see what the end-user sees about your website. As mentioned earlier, the online world is always evolving and calls for the same from you. Growing with it will help you maintain a healthy traffic stream and also remain relevant in the field.
3. Poor Content
If you have been around for some time, you then most definitely remember the Google Panda update that sent many websites parking. Many of these websites suffered because they had published poor content, some of which weren’t relevant to the context. Google has never stopped releasing updates to ensure consumers get the best experiences and relevant info from their queries online. That said, you need to look for ways to improve or even update content on your website to suit your consumer needs. Here are a few questions to ask yourself before taking these measures.
- Is anybody searching for my content?
- Does it answer their questions?
- Do they get a solution from my content?
If your content doesn’t satisfy either of the three, you can then be sure your rankings on google are pretty low. Many users won’t even have the desire to come back if they can’t get what they need. That said, it is time to update your website with more relevant, up to date and informative content. Publishing informative and high-quality content is the only way google bots will take note of your site, hence redirect traffic your way.
Other content-related issues that could be affecting your website include:
- Lack of relevant content
- Plagiarized content
- Articles similar to each other and carrying identical titles
Focus on creating informative and high-quality content to stand a chance in the market.
4. Not Paying Attention To Mobile-First Indexing
The most significant percentage of internet users and online traffic today comes from mobile users. The mobile revolution has forced Google and other search engines to take note, one of the reasons they introduced mobile-first indexing. That said, you need to ensure your website is mobile-ready and friendly. In other words, it needs to be accessible and usable via mobile platforms and smaller screens. Although desktop versions may still have a play here, mobile is where your target audience is. You need to make it possible for all mobile users to find and use your website with ease while on the go. Creating a mobile-friendly website should help you see a bump in inbound traffic.
5. A Slow Site
No one wants to wait more than 5 seconds for a website to load. Slow website loading speeds almost always leads to poor user experience and angry audiences. Your website needs not only to be lightweight but also load fast enough to ensure target audiences don’t have to wait too long. Research shows that the average internet user will only wait a few seconds, 5 seconds if you are lucky, for a website to load. Although some users might linger on for some time, many will hit the back button and look for an alternative. Sorting the snail-speed issue could be all you need to do to get your traffic back.
Several factors can be the reason your website isn’t performing like it used to. Taking all the factors outlined above into consideration, and taking long-term fixes for the same is the best way to retain your clients and potential customers. You also shouldn’t turn to quick fixes either.
All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!