Knowing Why Your Business Need SEO In Houston
Today, every business, even the smallest, needs to have an effective online presence. Regardless of the sort of products and services you offer and the sort of customers you’re looking for, you need to be on the Internet to find them.
A business has a lot of different moving parts, though! For a smaller business, handling your core activities (like fulfilling orders and providing services to your customers) may take up all of your team’s time. It’s all too easy to let digital marketing and online promotion take a backseat to more pressing concerns.
Even when you do have attention to devote to marketing matters, the sheer range of options available to you may give you pause. Digital marketing has a lot of different ways to promote your business; which ones will be the most effective and cost-effective fit for your company?
An easy way to get started on digital marketing — or to enhance the efforts you’re already undertaking — is to invest some effort in search engine optimization, commonly called SEO. SEO is one of the most powerful stand-alone tools in the digital marketing toolbox, delivering an excellent ROI when you do it properly.
These are the key long-term advantages of SEO:
- SEO drives targeted, relevant search traffic to your website
- It increases your brand’s visibility and gets it more exposure
- It attracts interested visitors that can easily be converted in customers
A lot of business owners, particularly those that rely on local face-to-face business, badly underestimate the value of SEO. It will never compare, they say, to the power of positive word-of-mouth.
This attitude neglects a key fact: SEO is how you cultivate positive word-of-mouth online. When you do it right, it will draw astounding numbers of leads to your business at an impressively affordable cost. And there’s another way SEO score over traditional word-of-mouth advertising: It scales far better as your business grows.
Every business, large and small, that’s committed to growing needs to have a serious plan for SEO. Optimization is no longer optional! SEO is the cornerstone of any effective strategy for digital marketing.
Consider these reliable statistics:
- 90 percent of all web traffic is generated through search engines.
- 81 percent of consumers do product research with search engines before they commit to a major purchase.
- 64 percent of all internet users rely on search engines to make purchasing decisions
- 57 percent of B2B marketers consider SEO to be their top lead generator.
A strong website design is just the beginning of the optimization journey. You need to fill that design with quality content and structure it right for SEO purposes. Good content is not just persuasive to human visitors; it also improves your site’s performance on search engines. Boost the quality of your site’s content and structure in accordance with sound SEO principles and you’ll see a difference in the number of leads and sales it brings in.
Search Engine Optimization Defined
Search engine optimization is a wide range of different practices, all of which aim to improve your site’s position on the search engine results page for key terms that relate to your business. The overall concept of SEO is very simple. An effective SEO strategy encompasses a lot of different factors, though. It’s more than just identifying and incorporating the most popular keyword phrases in your industry.
Any effective SEO plans you make need to spring from a thorough understanding of how search engines work and what they’re looking at when they assign your site a ranking. You need to know how your potential customers use search engines — what terms they input and what results they find persuasive — when they’re looking for products or services like yours.
Good optimization is about increasing your website’s utility for human visitors as well as the algorithms that assign it a position on the results page. Smart SEO can put your company’s website on the first page of results for the most important keywords in your industry, but it’s only going to grow your business if visitors find your site helpful.
What Does SEO Do To Encourage Business Growth
As with any business, your company is going to be aiming for a specific, well-defined market of potential customers. When you use your website as a platform to publish content that is useful and relevant to that target market, regularly, the search engines will start to work to bring you and your audience together. The more people you draw in and the more useful they find your site, the higher you will rise on the search engine results page. The best part of this cycle of increasing relevance and exposure? You get more targeted, useful traffic without paying any more for it.
A good SEO strategy is about satisfying visitors who land on your website, not just increasing the number that does. You need to think about what sort of goals you have for those visitors. With smart design and quality content, you can exert tremendous influence over your visitors’ behavior and steer them toward the actions you want them to take.
Step back from the matter for a moment. Why, exactly, do you want more people to visit your site? What next steps do you want them to take? Have you actually built your site as a tool to encourage them to take those steps? Here are some common goals to have for your website:
- Collect an email address to get new potential customers on your list.
- Fill out a contact form to enter your system as a potential lead.
- Complete a full transaction and buy your product or service from your site.
The entire point of optimization is to make your website a more effective tool for growing your business. How’s that going to happen if your site doesn’t make it as easy as possible to convert visitors into customers? Unless you have a clear step-by-step plan for making those conversions, you’re not going to get the most out of your SEO efforts.
Get all the pieces together at the same time and SEO becomes easy. You need to know what customers are looking for, provide the content that will get the search engines to send them to you, and provide them with a clear next step when they arrive at your website.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more tips and tricks on successful SEO tactics!