Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
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Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers.
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<div class=”block-paragraph”><div class=”rich-text”><p></p><p>Last month, Ananya Vinay clinched the National Spelling Bee with the word “<a href=”https://www.google.com/search?q=marocane&oq=marocane&aqs=chrome..69i57j35i39l2j0l3.1485j0j1&sourceid=chrome&ie=UTF-8#q=marocain”>marocain</a>.” (I’m guessing she has never needed to use the “Did you mean” feature in Google Search.) When we ascertained that Ananya endeavored to visit the Googleplex, we invited her for lunch and a peregrination around campus. I had the chance to confabulate with her about her alacrity for spelling, her multifarious approach to practicing a preponderance of words, how Google Hangouts helped her maintain equanimity at the Bee, and which venture she plans to vanquish next. </p></div></div>
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<div class=”block-paragraph”><div class=”rich-text”><h3>Keyword: What was your favorite part of the tour at Google?</h3><p>Ananya: I really liked seeing the first server (known as the “corkboard server”) at the Visitors Center. Then I got to use Google Earth, and zoomed in on my grandmother’s house in Kerala, India.</p></div></div>
<div class=”block-paragraph”><div class=”rich-text”><h3>If you could work at Google one day, what kind of job would you want to do?<br/></h3><p>I’d like to work in the division where they do research on AI and medicine. I’d want to diagnose diseases. This summer I went to a camp called “mini medical school” where I got to do a bunch of dissections—I really like that stuff.</p><h3>We heard you used Google Hangouts to practice for the spelling bee, can you tell us more about that?</h3><p>There’s a spellers chat on Hangouts, and when you make it to the National Spelling Bee, another speller will add you to the chat. People use the chat to share resources on how to study and quiz each other, which helped expand my knowledge of words. When we used Hangouts Chat (instead of video), autocorrect got in the way of spelling, which is really hilarious. The words are so strange that autocorrect doesn’t recognize them. I’ve beaten autocorrect a lot.</p><h3>Is there a word that always trips you up? Or does that only happen to me?</h3><p>When I was younger I always messed up “mozzarella.” Now it’s easier for me to guess words because I go off of language patterns and word rules, so I can figure out a word based on language of origin. There’s a lower chance I’ll miss a word because I have a larger word base.</p><h3>What’s next? Are you going to keep doing spelling bees? </h3><p>I can’t compete again because I already won the national competition, but next year I get to open up the Bee. Now I’m going deep into math and science. I’m going into seventh grade, and my new hobby is going to be debate.</p><h3>If you could have a dress made of marocain, what color would it be? </h3><p>I’m going to use a spelling bee word: cerulean* (which means sky blue).</p><p><i>*Editor’s Note: While I was taking notes during the interview, Ananya immediately called me out on my misspelling of cerulean (not cirulian, as I thought). She’s good. </i></p><p><br/></p></div></div>
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Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
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Silicon Valley is a name that is synonymous with the technology industry, but when and how did this small area of California become the center of the tech world …
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NASA tracks more than 10000 Near Earth Objects (NEOs) in space. Millions of years ago, one of these NEOs hit Earth, wiping out the dinosaurs. No person has …
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Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading →
The post The Content Marketer’s Guide to Story Structure appeared first on Content Marketing Institute.
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<div class=”block-paragraph”><div class=”rich-text”><p>With vacation mode in full swing, #teampixel members are steadily trekking into the far corners of the globe. This week’s picks range from a peaceful afternoon in a Beijing temple to the windy roads of the Great St. Bernard Pass. Take a look at our summer faves in this week’s #pixelperfect slideshow, and don’t forget to pack the sunscreen. </p></div></div>
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<figcaption><div class=”rich-text”><a href=”https://www.instagram.com/p/BWaXphIgqhF/”>@zu.fuss</a> – Great St. Bernard Pass in Switzerland</div></figcaption>
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<figcaption><div class=”rich-text”>Left: <a href=”https://www.instagram.com/p/BWmfXTTlsEZ/”>@chxtagram</a> – Natural History Museum in London, England. Right: <a href=”https://www.instagram.com/p/BWnhIshFlIN/”>@jjthehoser</a> – A bubble on the move in Canada</div></figcaption>
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<figcaption><div class=”rich-text”><a href=”https://www.instagram.com/p/BWoQGInAHAi/”>@johnsocharlotte</a> – Lakeside sunset in Chicog, Wisconsin</div></figcaption>
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<figcaption><div class=”rich-text”>Left: <a href=”https://www.instagram.com/p/BWo4DkHFq2_/?taken-by=doppiosogno”>@doppiosogno</a> – Colorful confetti at a Coldplay concert. Right: <a href=”https://www.instagram.com/p/BWlMGMylDfh/”>@rht_3</a> – Brooklyn Bridge in NYC</div></figcaption>
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<figcaption><div class=”rich-text”><a href=”https://www.instagram.com/p/BWkhCeMDZUs/”>@mrtroiano</a> – Jardin du Luxembourg in Paris, France</div></figcaption>
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<figcaption><div class=”rich-text”>Left: <a href=”https://www.instagram.com/p/BWfyJD9lKMq/”>@vasuagarwal</a> – Cube House in Rotterdam, Netherlands. Right: <a href=”https://www.instagram.com/p/BWncf9UHF6W/”>@suluhpandu</a> – An airport tunnel in Indonesia</div></figcaption>
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<figcaption><div class=”rich-text”>Left: <a href=”https://www.instagram.com/p/BWuuliqBAQq/”>@audiphotography</a> – A shadow cast seat in Haryana, India. Right: <a href=”https://www.instagram.com/p/BWZ96xuF2-L/”>@bloganotherfeckintravel</a> – Temple of Heaven in Bejiing, China</div></figcaption>
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<div class=”block-paragraph”><div class=”rich-text”><p>Have a Pixel? Tag your photos with #teampixel, and you might get featured on the <a href=”https://www.instagram.com/p/BWgFBXTgdnl/?taken-by=google”>‘gram</a>. </p></div></div>
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When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the …
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In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more so then trying to rank for …
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