July 28, 2017 By SEO Houston Pros Leave a Comment

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<a href=”https://blog.hubspot.com/marketing/professional-bio-examples” title=”” class=”hs-featured-image-link”> <img src=”https://blog.hubspot.com/hubfs/professional-bio-examples.jpeg?t=1501215556916″ alt=”6 of the Best Professional Bio Examples We’ve Ever Seen” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p>A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to “shoot one over via email” and have approximately one afternoon to come up with it.</p>
<p>That’s when we scramble.</p>

July 28, 2017 By SEO Houston Pros Leave a Comment

Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. How does this affect SEO companies, and what can we do to make sure we and our clients stay on the right side of the policy?

July 28, 2017 By SEO Houston Pros Leave a Comment

<div class=”hs-featured-image-wrapper”>
<a href=”https://blog.hubspot.com/marketing/professional-bio-examples” title=”” class=”hs-featured-image-link”> <img src=”https://blog.hubspot.com/hubfs/professional-bio-examples.jpeg?t=1501204444576″ alt=”6 of the Best Professional Bio Examples We’ve Ever Seen” class=”hs-featured-image” style=”width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;”> </a>
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<p>A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to “shoot one over via email” and have approximately one afternoon to come up with it.</p>
<p>That’s when we scramble.</p>

July 27, 2017 By SEO Houston Pros Leave a Comment

<div class=”block-paragraph”><div class=”rich-text”><p>There’s already a huge amount of innovation in virtual reality and immersive storytelling—with many newsrooms experimenting and succeeding in the field—but for some, the ability to create 360 content can still be limited.</p><p>Perhaps predicting the rise of 360 technology, in 2014 Australian creative agency <a href=”http://grumpysailor.com/ “>Grumpy Sailor</a> worked with Google’s Creative Lab in Sydney on an experiment called <a href=”https://storyspheres.com/”>Story Spheres</a>, which stitches together photos and audio. It allows journalists, documentary makers and educators to tell powerful stories if they don’t have access to video. </p><p>Working with the same team behind the first prototype, the <a href=”http://g.co/newslab”>Google News Lab</a> is now supporting the next iteration of the project. Today new features will help publishers—from individual journalists to large newsrooms—create and brand their immersive audio experiences. A new <a href=”https://storyspheres.com/”>website</a> will help journalists brand their creations with their own logos, help them credit their work and embed it on their own website. It’s now even simpler to upload a 360 image, edit the imagery, add an audio layer and navigate from one experience to another.</p></div></div>
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<div class=”block-paragraph”><div class=”rich-text”><p>In the UK, <a href=”http://www.trinitymirror.com/”>Trinity Mirror</a> has already experimented with the new tool: The Liverpool Echo took their readers through the <a href=”https://storyspheres.com/scene/54g9tfgZ”>famous dockyards</a> of the city, and the Manchester Evening News provided a snapshot of the flowers and balloons placed in <a href=”https://storyspheres.com/scene/JYcn3FBB”>St Ann’s Square</a> as a tribute for the Manchester terrorist attacks. In Norway, Nettavisen has been experimenting with the tool by giving their readers a glimpse at the <a href=”http://www.nettavisen.no/livsstil/her-er-podcastene-du-br-hre-i-sommer/3423356246.html”>best podcasts</a> for their readers this summer.</p><p>Emily McCartney, a coder and “techxplorer” at <a href=”http://grumpysailor.com/”>Grumpy Sailor</a>, says the improved tool will help users, too: “There’s so much news to consume, and people want to be able to jump between stories without losing any time, and Story Spheres help you do that.”</p><p><a href=”http://storyspheres.com”>Discover the tool for yourself</a>, made by Grumpy Sailor with the support of Creative Lab in Sydney and the Google News Lab.</p></div></div>

July 27, 2017 By SEO Houston Pros Leave a Comment

<p><img src=”https://d30cz2g5jd7t8z.cloudfront.net/media/90/9c/909c10dd524856bf7b80d7e83226f1ee/remarketing-steps-080117.jpg” alt=”B2B Remarketing: Boost Your ROI in Three Easy Steps” width=”448″/></p><p>Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.</p>