July 26, 2017 By SEO Houston Pros Leave a Comment

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that […]

July 26, 2017 By SEO Houston Pros Leave a Comment

<p><img src=”https://d30cz2g5jd7t8z.cloudfront.net/media/b4/d7/b4d72a820181c21a00b71d8c86d3039d/schema-markup-072617.jpg” alt=”How to Write Great Schema Markup for Your Company” width=”448″/></p><p>This article takes you through the steps and best practices when adding structured Schema.org markup for your company to your website, including which format to use, what information you should provide (and why), how to choose a category, how to push your markup further, how to test your markup, and several little-known tips and tricks that will lift your markup above your competition‘s.</p>

July 26, 2017 By SEO Houston Pros Leave a Comment

For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media marketing, there is certainly no shortage of ways through which to achieve your goals. However, those options and opportunities for your website come with rules that you have to play by, […]