July 14, 2017 By SEO Houston Pros Leave a Comment

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading →

The post How REI is Unlocking the Power of Long-Form Video appeared first on Content Marketing Institute.

July 14, 2017 By SEO Houston Pros Leave a Comment

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading →

The post How REI is Unlocking the Power of Long-Form Video appeared first on Content Marketing Institute.

July 14, 2017 By SEO Houston Pros Leave a Comment

For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media marketing, there is certainly no shortage of ways through which to achieve your goals. However, those options and opportunities for your website come with rules that you have to play by, […]

July 14, 2017 By SEO Houston Pros Leave a Comment

These seven elements of a successful YouTube video are what will help you convert more customers and drive more sales.

The post 7 Vital Elements of a Successful YouTube Video by @jonleeclark appeared first on Search Engine Journal.

July 14, 2017 By SEO Houston Pros Leave a Comment

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money […]

July 14, 2017 By SEO Houston Pros Leave a Comment

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money […]