Houston PPC Agency: How Paid Advertising Works

July 31, 2018 By SEO Houston Pros Leave a Comment

Paid Advertising 101 With The Best PPC Agency In Houston

In order for your website to rank organically on Google, it will take lots of hard work and extensive knowledge when it comes to how websites are structured. So if you aren’t a web expert but want your website to rank high on Google to drive more traffic to your website, then maybe a Pay-Per-Click (PPC) or Google Adwords campaign is just what you need. You can get more information from a PPC agency Houston expert to help you. So how does PPC advertising work anyway?

Paid Advertising Campaigns

When you want to run a PPC campaign, what you do is pay Google however much you want in order for them to list your website’s ads on the right-hand side and top of the Google organic search results. Whenever your ad is clicked, you will pay whatever the Cost Per Click (CPC) is at the time out of your advertising budget. After you have depleted your whole budget, Google will stop running your ads until your fund is replenished. Although implementing PPC is fairly easy, if you rush into the process without knowing what you are doing, it can lead to a huge disaster without knowing the fundamentals. If you review the 3 useful tips below, it can help you launch a PPC campaign that is very effective and help your website obtain new visitors. If you still have numerous questions after your account is set up, just visit the SEO Houston Pros contact page to get more help on paid advertising from a top PPC Agency Houston professional.

1. Creating Goals For PPC Campaigns

The following three questions can be helpful for your PPC campaigns: Who is my campaign targeting? Anytime you are trying to reach new customers through paid search, already remember to ask yourself “who” it is you are trying to connect with. When you are selecting your keywords and getting your ad text created, make sure to choose terms that would be searched for by your audience and have ad text created that speaks to their interests and needs. Make sure that your landing page content aligns logically with your ad text and keywords to maximize your ROI and ensure that your users have a quality experience. Place yourself in the shoes of your visitors. Would your attention be caught by the ad text and keywords you are using or provide helpful information to you? What are the outcomes you are wanting to have? Identify what you would like your visitor to do after they click on your PPC ad. The goal to get them to convert is in your ad text as your call to action. Visitors should be sent to a landing page that leads them easily towards your goal. So how can you tell when you have a successful PPC campaign? Before you even launch your campaign make sure to set up some way to measure your success. Set up tracking URLs so that your Paid Search traffic can be analyzed. Analyzing your campaign metrics on an ongoing basis will help to reveal keywords that you might want to pause as well as growth opportunities. SEO Houston Pros is the top PPC agency Houston expert that has all of the knowledge to help your ads perform at their best. Paid advertising is a popular form of digital marketing that brings your company more exposure.

2. Establish A Campaign Structure That Is Easy To Use

Keep in mind the 2 words Simple and Relevant:

• Relevant: Created ad groups that tightly theme with small keyword groups. Go through every keyword to make sure that the ad text is totally relevant for every keyword contained in each of your ad groups.
• Simple: Your campaign will need to be managed every day. Make sure you have a manageable and intuitive campaign structure to make it more effective to monitor your campaigns and enable you to better identify inefficiencies and efficiencies.

3. Check all of your PPC Settings Inside of Google Adwords

When it comes to the Google Network, be smart about it. Google Adwords by default, opts all campaigns into the entire Google Network. The network of websites includes Display Network sites, partner sites like Ask.com and AOL.com, and Google.com. The best practice to use when you are first getting started is to opt out of using the Google Display network. The Display Network can result in thousands of impression through your ads being displayed across thousands of different websites. If you have a tight budget, your budget can be quickly depleted by the Google Display network, and your visibility can be compromised on Google.com. It may be effective to use the Display network with carefully chosen keywords as well as ad text that has been specifically designed for this kind of ad placement. After you achieve some initial experience with the Google Search network is is a good idea to revisit this technique.

#1 PPC Agency Houston Experts

Capitalize on Local Searches. Google Adwords, by default, sets your campaigns nationally. However, if you provide services to just a specific geographic area, sip to only a certain location, or are a local merchant, then the best practice for you is to customize your Google Adwords location targeting. Adwords offers specific options for devices, ad scheduling, and language targeting. Always click to Settings on each of your campaigns to make sure that your campaigns are properly set up.