May 22, 2017 By SEO Houston Pros Leave a Comment

Houston SEO Guide For Starting A New Blog

Anyone considering starting a blog should unquestionably go for it without hesitation. This is not only a way to get out whatever it is you want to share with others but is also in its self a great SEO strategy. As you begin, it is important to think about exactly how you want to set your blog up because doing it right from the beginning will save you lots of time later on. As your Houston SEO Guide, we will discuss some of the most important tips you’ll need to follow when starting your blog.

Picking Your Niche

It is highly recommended that you start a blog on a topic that you already know. But that is not to say that you should write about everything you know. Once you decide on the main topic you will want to write all of your post around a concentrated line of related subtopics. The reason this is important is you will keep your readers more engaged and you will keep them coming back because that is specifically the topic of Interest they have. It’s important that your reader feels comfortable knowing that you’re going to stay on topic and they can depend on the articles that you right.

If you start a blog about Dad then your readers are going to know that it is related to activities such as family or children activities and yet it will be different from a Blog that’s about moms. If you start a blog about current events then all your post should be related to news related to current events. If you’re going to do a Blog on travel then it should always be related to travel.

Start With Keyword Research

To begin a new blog requires that you first decide on your niche which is, of course, the topic that you’re going to write everything about and around. This will require that you do some deep keyword research. You will need to search and find out what people are interested in and what they’re actually searching for when they look for information on the topic. Exactly what words are they typing when they want to read about the topic within your niche? The more you can get inside the heads of your potential audience the more likely you are to experience success with your blog.

It’s important that you research lots of keywords and phrases that are suitable for you to write about. You will want a good combination of competitive keywords as well as less competitive keyword phrases.

Site Structure And Its Importance

Now that you have your long list of keywords you will now need to consider exactly how to structure your site. Can you put groups of your keywords and keyword phrases into categories? Which are the top keywords that you would like to rank four? Begin with articles around the most important keywords and write long articles for them. Those long well-written articles are going to be the centerpiece of your blog. As such, you should give those articles a very prominent place within your site.

Begin With The First Post

It is important when starting out that you don’t delay. Your blog doesn’t start until you have your first post. It doesn’t have to be completely perfect, it just needs to be published! Learn more by checking out the 10 tips for an awesome post.

Videos And Images

Today’s blogs need images and videos if they’re going to be successful. You should never publish a post without at least including one image on it. Including a short video is an extremely good strategy for creating a successful blog post as well. Videos and images will keep your readers and visitors more engaged.

Optimize Your Site For The Search Engines

Use good SEO on your WordPress, Typo3, and Magneto sites. It is important to remember that the title will get the reader to read the rest of the post. You should also make a great snippet. All the text on the page should be easily readable and it should be friendly for SEO purposes.

Promote Your Blog Post

One of the best ways to promote your blog is by using social media. Every new blog needs to have a corresponding Facebook page. Facebook sharing is a great marketing strategy. You should also include Twitter and Instagram as well.

In addition to all your social media efforts, you should also have a digital newsletter for visitors to sign up with and stay engaged with. Encourage all your visitors to sign up for the newsletter and then regularly send them emails with a link to your newest blog post. Managing your social media reputation is key when looking to gain exposure while using these specific platforms.

Follow This Houston SEO Guide And Never Give Up

Wind starting, one of the hardest things to do is to get that very first post published. Once that happens you have begun. For the best chance of success make a schedule for regularly posting new material to your blog. It’s not necessary to publish a new post daily but you should do it at least once a week. Even if you can only post once or twice a month, at least decide from the beginning what the minimum amount you’re going to do is, and then stick with it. If you do that your audience will know exactly what they can expect from you and this will keep them coming back.

We at SEO Houston Pros – Houston’s #1 Search Engine Optimization Agency encourage you to visit our Discovery Page and receive a FREE website audit and consultation! We look forward to helping you continue to better your business in every way possible! Contact us today with any inquires that you may have or call now at 832-230-4495!