Tips To Analyze Your Audience
If you want to write content that appeals to your audience, you need to understand the audience. You need to find out about the people who read the content you create. You also want to find out more about the people who search for the terms for which your content has been optimized. You want to find out where do these people come from and what’s their age, and their interests among other things.
You also need to find out how you will reach those people again. Analyzing the audience is one of many essential aspects that Houston SEO experts pay very close attention to.
Why do you need to analyze the audience?
If you’re wondering why it’s important for you to analyze your audience, keep in mind that you may not be able to write targeted content in case you are not aware of the likes and dislikes of your audience. For instance, you will need to decide whether the content should be easy to read or whether it should contain difficult technical terms. You will also need to find the topics of interest to your audience as well as the search terms commonly used by them to find the content they want.
You want to find out the kind of content that will make them come back to your website. It is extremely important for you to have this information to make sure your visitors keep coming back regularly to your website. Also, you need to know these things in case you want to sell something to your visitors.
Adapting your content to the likes of your audience will be easier if you understand your audience. In simple terms, analyzing your audience will make you more successful when it comes to getting return visitors as well as making those sales.
Tips to Analyze Audience
There are many different ways to analyze the audience. In the post below, we have listed some of the techniques that we like to use. If you really want to know your audience, it is recommended to use all the ways mentioned below.
Surveys
Asking your audience to fill out an online questionnaire to tell you more about their likes, dislikes, and other such things is a great way to get to know your audience. A survey allows you to ask various kinds of questions to your audience. A survey can be set up easily. For instance, a survey can pop up when a visitor enters the website or you can ask the buyers of the products to fill out a questionnaire or send an invitation to the newsletter subscribers to complete a survey.
There are a variety of services that offer many different packages to survey your audience. Personally, PollDaddy.com is what we liked in the past. If you are a small company, they offer a completely free account. Personally, I like the way PollDaddy present the results of the survey. The percentages and frequencies are shown by them in an easy to understand format.
Do not forget that most people really do not like to participate in online surveys. However, you will still get a decent number of people to fill out your survey if the targeted audience group is large. To increase the number of participants, you may try raffling a nice incentive to attract more participants.
It is also important to keep in mind that a certain group of people will fill out the survey but that group is highly selective and is not entirely representative of the audience.
Google Analytics
If you are not using Google Analytics, you should start right now as it is the best way to get to know your audience. This analytics package will tell you a lot about your audience such as the time of the day when visitors are on your site as well as their country, the pages they like most as well as the device they are currently using for browsing your website.
Use the reports from analytics to find out the blog posts and pages generating higher traffic and try to figure out any patterns. For instance, a particular topic may be generating a lot of traffic for your website whereas you may not get as many visitors for other topics. It will help you decide the topic of your next blog post.
Talk to the Audience
Talking to your audience is also a great way to know more about them. While a lot of questions can be asked to people about your product in an online questionnaire but they may not provide in-depth answers. On the other hand, you may get a better idea of your audience if you can really get to talk to someone in person.
You should ask them the things they like most about your products, your website, or your blog posts. Also, ask them the reasons they keep coming back to your website and never be scared of some honest criticism. You should invite them to talk honestly about their experience.
Facebook Insights
While Google Analytics can tell you a lot about the audience on your website but if you want to know more about your audience on Facebook, Facebook Insights is the way to go. With the help of Facebook Insights, you will get to know the posts that get many views as well as the posts that do not get any attention from the audience. You should also try to buy advertisements on Facebook.
These days, all the social media platforms offer their own analytics. Therefore, you should regularly check the analytics of the platforms that you use regularly.
Comments
Another way to understand the kind of people interested in your website is to analyze the comments left by them on your blog posts. Read the comments and find out what people are saying about your post as well as about you in the comments. Read the comments closely to find any particular aspects of the blog post that people like talking about in the comments.
Comments also show the topics that are more important to your audience which means your audience is willing to engage on such topics. In addition to checking the comments on your website, you should also check the comments on your social media properties.
Conclusion
It’s not an easy job.
It can be tough to analyze your audience. While the analytic tools offered by various social media platforms as well as Google Analytics are highly useful but you don’t get to know much about the desires or intentions of your audience. Surveys definitely provide a lot of answers but the data isn’t that valid as most people do not like to fill out complete surveys which means the data is not representative of the entire audience base. Talking to your audience is great and offers some useful insights but it’s not possible for you to talk to everyone.
Each of the above-mentioned ways of analyzing the audience offers some value in its own manner when it comes to analyzing your whole audience. So, you should use all of the above techniques to get a much better idea of your audience.
