Video Marketing And SEO 101

July 30, 2018 By SEO Houston Pros Leave a Comment

An Introduction To Video Marketing And SEO

What video SEO is is just a way to optimize your video for indexing and ranking on Google and other search engine results pages for targeted keyword searches. There are numerous optimization strategies that can be used to provide your videos with a better chance of ranking. We will be outlining some of the best ones in this article. You can also get assistance from a video marketing specialist. At SEO Houston Pros we have a team of professional video marketing experts that can help you in the process of promoting your business through Video SEO.

1: Select the Best Hosting Platforms For Your Video Marketing

Whenever you are selecting video hosting platforms, it is important to consider why you are wanting good rankings for your videos. Are you trying to optimize your video in order to obtain new leads or site traffic? Or do you have a goal of achieving more brand awareness or general thought leadership? If you are not concerned about driving traffic to your site, and your focus is more on general brand awareness, then Vimeo and YouTube might be options that you want to consider. With these types of platforms, after your video gets indexed, a majority of the traffic goes to those sites rather than your own site. That can result in your potential site visitors getting lost competing videos (such as suggested videos on YouTube appearing after yours).

2: Add a Video Transcript

When you scroll through a Facebook feed, most likely you will see a number of videos that have captions next to them so that you can view them without disturbing other people in the house. The text that goes along with the video is called the video transcript. These transcripts help to make your video accessible to a bigger audience and also make the video be able to be scraped by search bots since there is extra text on the page. A video transcript serves as page copy. Make sure to pay more attention to your transcript on longer videos and when it is the main focus on a page since those transcripts can have an even greater impact on the rankings of the video.

3: Be Sure To Have An Engaging Thumbnail Image

The thumbnail of the video is what is seen by the searcher whenever your video gets indexed, and plays an important role in whether or not people click on it. Your thumbnail image is similar to how a book cover or website home page should be viewed. It must be attractive, relevant, and compelling. Videos that have custom human thumbnails get 30% higher rates compared to those that don’t. Also, make sure that it is relevant to whatever you are attempting to rank for. So if you were to type into the search bar “how to water ski,” then having a thumbnail of an individual actually water skiing will win the competition. Other videos that have thumbnails that are not as enticing or relevant are less likely to get clicked on. Video marketing is very competitive and so you must make sure that you optimize respectfully.

4: Pay Close Attention To Your Video’s Title and Description

Just like with blog posts, a video’s meta description and title factor into how a video ranks. Set aside the time to create a title and description for your video that is engaging. Do some keyword research to make sure you are targeting keywords that are actually searched for by people. Make sure your titles and descriptions for your videos are highly optimized since that is among the most effective ways of ensuring greater search visibility. Don’t simply stuff tons of keywords into your titles and descriptions. When you are uploading videos to help promote your business, the subtitles are incredibly important because they play a major part in search engine optimization.

5: Make Sure The Page Is Optimized For SEO and Relevant to Your Video

You can’t only rely on optimizing your video in order to get good rankings in the SERPs. These days it is still just as important or even more critical to optimize the page that the video is on for SEO Otherwise, the search engines will not take the time to crawl it. If your video is not raking it may be due to the fact that the page it is ion is terrible. Although it can be difficult for your website to rank organically, you can continue creating high-quality content and make sure all of your technical SEO components have been set up properly. That will help you achieve higher rankings over time. Also, make sure that the video is relevant to whatever is on the page it is embedded into. Ask yourself if the page relates to your video. If it is a generic page, and you just throw your video up, it has a very low chance of ranking.

6. Embed The Video That You Would Like To Rank First

Typically, Google only indexes one video for each page. So if there are multiple videos included on a page make sure to embed the video that you want to rank first. Usually, the search engine crawlers top crawling videos once they find the first video. If you are attempting to specifically optimize one video, then it’s probably not a good idea to have multiple videos on a page. Keep your page focused to ensure that your video gets the traction that it deserves.

For more info on our video marketing services please inquire by calling us today at (832)230-4495. To read more related articles about our video marketing and SEO services, please check out our blog.

Why Video Subtitles Matter For Quality SEO

July 30, 2018 By SEO Houston Pros Leave a Comment

Houston SEO: Why Subtitles Are Essential In Video Marketing

Video SEO is optimizing your videos so that they will be indexed in the search engines and rank well for relevant keyword searches in the search engine results pages. There are numerous optimization strategies that provide your videos with a better chance of ranking well. In 2018, video marketing is extremely hot, and it isn’t difficult to understand why. According to research, moving images increase sales, conversions, and traffic better than anything else does – and that finding is back up by actual commercial experience. However, if your tried video marketing and were disappointed with your results, then you might be wondering what all of the hype is about. It is possible you may have overlooked a basic, yet critical piece of the video marketing puzzle. Adding captions or subtitles to your videos can significantly increase the success of your Houston SEO and video efforts. The following are the reasons why.

Increased Accessibility

One straightforward reason why it is important for your videos to have a subtitle is approximately 20% of individuals have some form of hearing impairment. When subtitles are added, not only is it good manners for those users, but it makes commercial sense as well. There is no reason to alienate one-fifth of your prospective customers.

Silent Viewing

Numerous individuals make the choice to be in silence when spending time online. They might be browsing secretly while they are at work, or perhaps they don’t want to disturb family members. Most likely, auto-playing audio has ambushed them once time too many. Whatever their reason is, with as many as 80% of individuals avoiding a sound party of the time at least while they are browsing, having subtitles helps your videos reach a much larger audience.

Your Message Is Strengthened

Even when sound is on when subtitles are added it provides your message with additional clarity and strength. Causal viewers might only half-watch and half-listen to start, but when the two are added together, it will result in the content having a stronger impact. Many people all over the world have various issues that prevent them from being able to get the message that is portrayed in your video. There are some individuals whose speaker aren’t loud enough while other people might be hard of hearing. No matter what the reason is for being unable to hear it completely, adding subtitles or giving the option to turn subtitles on makes it a lot easier for your audience.

Holds Attention Better

It has been shown by research that videos that have subtitles are able to hold the attention of viewers for a longer period of time, and are 50% more likely, on average, to be watched all the way to the end.

Share Rates Are Increased

The combination of increased attention and stronger messages significantly increases social media engagement. When a video is captioned it typically provides an average 15% increase in sharing rates, to provide wider exposure for basically no extra expense or effort.

Multilingual Audiences

Not all of the people who view your videos will be native speakers of the language your video is in. Even when you are not targeting an international audience, these days audiences are increasingly multilingual. When subtitles are added it can make it easier for individuals who aren’t fluent 100% to be able to follow the content in your video.

Video SEO Metadata

Finally, captions and subtitles act as a form of metadata for videos, which enables the search engines to understand the content better. That can result in web pages with videos achieving higher rankings, along with greater prominence for your videos on YouTube as well as other video sites. A video marketing campaign that is well-implemented can provide you with amazing results. However, if your video experience has been underwhelming so far, subtitles could save you.

For more insight on our Houston SEO services please inquire by calling us today. If you would like to take a look at more related articles about our Houston SEO please check out our blog.

Video Marketing For Your Houston Business

September 19, 2017 By SEO Houston Pros Leave a Comment

The Best Houston Video Marketing Tactics To Reach A Local Audience

Video marketing is becoming one of the top ways of delivering content online. The sheer number of videos uploaded during a typical day is absolutely staggering. For instance, one study found that over 48 hours worth of video content is uploaded to the Internet every single minute of the day. Perhaps even more importantly, people are willing to spend far more time viewing a video online than they are willing to spend visiting a web page. This clearly shows why videos are one of the best ways to get your message across.

No matter how good the videos you produce for your business are, however, they won’t have the desired impact if people can’t find them. In order to ensure that your videos are getting in front of the right people, you need to use the best Houston video marketing tactics.

Over the years, we have developed highly effective marketing techniques that are designed to maximize your company’s growth potential. Along with helping you to create professional quality videos, our experts will help ensure that those videos rank well in the search results for all of the major search engines. This can result in more views and more online traffic.

Using videos can benefit your business in a number of different ways. For one thing, it helps personalize your company, putting a face to your business. Videos also make it easier to explain difficult or complex topics. In addition, they are far more likely to get shared on social media, improving the chances of them eventually going viral. Creating videos is a great way to differentiate yourself from your competitors while at the same time building a bond with potential customers.

There is a common misconception that making videos is complicated. These days, however, it is a lot easier than you might think. Even inexpensive cameras are capable of taking high-quality footage. The key is to successfully market the videos after they have been created. It is all about identifying your target market and creating videos that speak directly to their needs.

What We Do

Video Production

Our professionally trained experts can create video content that captures and engages your audience. These can range from how-to videos to informative videos that address fascinating topics related to your industry. No matter what topics you choose to cover in your videos, it is important that they are professionally produced. They should be optimized in terms of both their content and their length. When you work with a company that specializes in video production like ours, you have the benefit of getting professional advice and expertise that can help you create videos that get results.

Reporting

It is important to monitor your videos to see how they are performing. Our team will keep track of your videos, delivering timely reports to you showing how much interaction they are getting and how effective they are at driving traffic or delivering sales.

Helping You Get Results

Ultimately, our goal is to help you get more targeted traffic for your business. The way that we do this is by helping you develop highly-optimized, professional-quality videos that actively engage your target audience. This can bring more traffic to your site, resulting in more sales.

It is important to adapt with the times. Today, more and more people are using videos when deciding which products they want to purchase or services they want to use. Integrating video marketing into your overall marketing strategy with our help is a great way to stay on the cutting edge of content development. This can help ensure that your business is as successful as possible online.

Call or contact us today for more information on how video marketing can benefit you and your business in all the right ways by choosing SEO Houston Pros!