Video SEO is optimizing your videos so that they will be indexed in the search engines and rank well for relevant keyword searches in the search engine results pages. There are numerous optimization strategies that provide your videos with a better chance of ranking well. In 2018, video marketing is extremely hot, and it isn’t difficult to understand why. According to research, moving images increase sales, conversions, and traffic better than anything else does – and that finding is back up by actual commercial experience. However, if your tried video marketing and were disappointed with your results, then you might be wondering what all of the hype is about. It is possible you may have overlooked a basic, yet critical piece of the video marketing puzzle. Adding captions or subtitles to your videos can significantly increase the success of your Houston SEO and video efforts. The following are the reasons why.
One straightforward reason why it is important for your videos to have a subtitle is approximately 20% of individuals have some form of hearing impairment. When subtitles are added, not only is it good manners for those users, but it makes commercial sense as well. There is no reason to alienate one-fifth of your prospective customers.
Numerous individuals make the choice to be in silence when spending time online. They might be browsing secretly while they are at work, or perhaps they don’t want to disturb family members. Most likely, auto-playing audio has ambushed them once time too many. Whatever their reason is, with as many as 80% of individuals avoiding a sound party of the time at least while they are browsing, having subtitles helps your videos reach a much larger audience.
Your Message Is Strengthened
Even when sound is on when subtitles are added it provides your message with additional clarity and strength. Causal viewers might only half-watch and half-listen to start, but when the two are added together, it will result in the content having a stronger impact. Many people all over the world have various issues that prevent them from being able to get the message that is portrayed in your video. There are some individuals whose speaker aren’t loud enough while other people might be hard of hearing. No matter what the reason is for being unable to hear it completely, adding subtitles or giving the option to turn subtitles on makes it a lot easier for your audience.
Holds Attention Better
It has been shown by research that videos that have subtitles are able to hold the attention of viewers for a longer period of time, and are 50% more likely, on average, to be watched all the way to the end.
Share Rates Are Increased
The combination of increased attention and stronger messages significantly increases social media engagement. When a video is captioned it typically provides an average 15% increase in sharing rates, to provide wider exposure for basically no extra expense or effort.
Not all of the people who view your videos will be native speakers of the language your video is in. Even when you are not targeting an international audience, these days audiences are increasingly multilingual. When subtitles are added it can make it easier for individuals who aren’t fluent 100% to be able to follow the content in your video.
Video SEO Metadata
Finally, captions and subtitles act as a form of metadata for videos, which enables the search engines to understand the content better. That can result in web pages with videos achieving higher rankings, along with greater prominence for your videos on YouTube as well as other video sites. A video marketing campaign that is well-implemented can provide you with amazing results. However, if your video experience has been underwhelming so far, subtitles could save you.