2. Choose your words wisely
Once you have a good spot where you can begin your SEO efforts and start grabbing attention, we can begin flexing your SEO biceps and pecs. Content is king and as you begin to churn out more valuable content for your customers, the search engines will begin to turn their life-giving gaze in your direction. The essential key in this stage is the value of the keywords you apply to describing your business to borrowers looking for your specific financial services. The more carefully selected your keywords the greatest chance you have of striking a chord with your target demographic and the business they will bring. Your keywords should always be selected for their relevance to what your target audience is looking for. You will want to formulate your keyword list after an investigation into the types of things your clients will look for when searching for you. This is not always what it seems and there are broader and more specific keywords to consider so be sure you have an experienced researcher handles this essential task. You will also need reputation management along with your Houston SEO services.
3. Where to Place the Keywords
Keywords need to be placed as carefully as they were selected. Use too many and the search engines may penalize you for keyword-stuffing, use too few and your website and identity will not be effectively communicated. There are several places to include your keyword phrases for best results:
- The HTML title tag
- Page Content but easy does it, too many words will get you kicked down a notch.
- The file names and alt tags for each image on your site.
- The file name and alt tag for each photo you post
- The meta description
After you have selected the best keywords to apply to your site and placed them all where they will do the most good, you can expect better results from the search engines. You can get a free website audit by clicking here.
4. Being a Valuable Resource to Your Clients
There is no better way of gaining attention from your potential borrowers and the search engines then becoming an active member of your industry. As a knowledgeable pinnacle of your industry, you have plenty to share with your audience in the form of mortgage news and statistics, guidance for borrowers and other high-level insightful content that your customers will appreciate. This can also help to set you apart from your competition. This type of online prominence will gain your attention from the other mortgage and real estate organizations and business online. Each time you cite each other’s work or create a link to each other’s pages you create many more doors through which your clients will come walking in. This also shows the Search Engines that you are a serious business and improves your relevance. Mass media is one of the best allies in this regard as their links and posting are taken seriously by the search engines. If you can get your content quoted in the local paper, or have a journalist who is well known in the mortgage and real-estate line of work link you in an online article, your authority and relevance will be kicked through the ceiling. Even just a mention will have a profound effect on your position in the search engine results page.