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Anyone considering starting a blog should unquestionably go for it without hesitation. This is not only a way to get out whatever it is you want to share with others but is also in its self a great SEO strategy. As you begin, it is important to think about exactly how you want to set your blog up because doing it right from the beginning will save you lots of time later on. As your Houston SEO Guide, we will discuss some of the most important tips you’ll need to follow when starting your blog.
Picking Your Niche
It is highly recommended that you start a blog on a topic that you already know. But that is not to say that you should write about everything you know. Once you decide on the main topic you will want to write all of your post around a concentrated line of related subtopics. The reason this is important is you will keep your readers more engaged and you will keep them coming back because that is specifically the topic of Interest they have. It’s important that your reader feels comfortable knowing that you’re going to stay on topic and they can depend on the articles that you right.
If you start a blog about Dad then your readers are going to know that it is related to activities such as family or children activities and yet it will be different from a Blog that’s about moms. If you start a blog about current events then all your post should be related to news related to current events. If you’re going to do a Blog on travel then it should always be related to travel.
Start With Keyword Research
To begin a new blog requires that you first decide on your niche which is, of course, the topic that you’re going to write everything about and around. This will require that you do some deep keyword research. You will need to search and find out what people are interested in and what they’re actually searching for when they look for information on the topic. Exactly what words are they typing when they want to read about the topic within your niche? The more you can get inside the heads of your potential audience the more likely you are to experience success with your blog.
It’s important that you research lots of keywords and phrases that are suitable for you to write about. You will want a good combination of competitive keywords as well as less competitive keyword phrases.
Site Structure And Its Importance
Now that you have your long list of keywords you will now need to consider exactly how to structure your site. Can you put groups of your keywords and keyword phrases into categories? Which are the top keywords that you would like to rank four? Begin with articles around the most important keywords and write long articles for them. Those long well-written articles are going to be the centerpiece of your blog. As such, you should give those articles a very prominent place within your site.
Begin With The First Post
It is important when starting out that you don’t delay. Your blog doesn’t start until you have your first post. It doesn’t have to be completely perfect, it just needs to be published! Learn more by checking out the 10 tips for an awesome post.
Videos And Images
Today’s blogs need images and videos if they’re going to be successful. You should never publish a post without at least including one image on it. Including a short video is an extremely good strategy for creating a successful blog post as well. Videos and images will keep your readers and visitors more engaged.
Optimize Your Site For The Search Engines
Use good SEO on your WordPress, Typo3, and Magneto sites. It is important to remember that the title will get the reader to read the rest of the post. You should also make a great snippet. All the text on the page should be easily readable and it should be friendly for SEO purposes.
Promote Your Blog Post
One of the best ways to promote your blog is by using social media. Every new blog needs to have a corresponding Facebook page. Facebook sharing is a great marketing strategy. You should also include Twitter and Instagram as well.
In addition to all your social media efforts, you should also have a digital newsletter for visitors to sign up with and stay engaged with. Encourage all your visitors to sign up for the newsletter and then regularly send them emails with a link to your newest blog post. Managing your social media reputation is key when looking to gain exposure while using these specific platforms.
Follow This Houston SEO Guide And Never Give Up
Wind starting, one of the hardest things to do is to get that very first post published. Once that happens you have begun. For the best chance of success make a schedule for regularly posting new material to your blog. It’s not necessary to publish a new post daily but you should do it at least once a week. Even if you can only post once or twice a month, at least decide from the beginning what the minimum amount you’re going to do is, and then stick with it. If you do that your audience will know exactly what they can expect from you and this will keep them coming back.
We at SEO Houston Pros – Houston’s #1 Search Engine Optimization Agency encourage you to visit our Discovery Page and receive a FREE website audit and consultation! We look forward to helping you continue to better your business in every way possible! Contact us today with any inquires that you may have or call now at 832-230-4495!
How Does Google Measure The Authority Of Web Pages?
Google has been fighting problematic content and this has renewed attention towards the question of how the search engine determines what is authoritative and what is not. The answer to this question is quite simple because it is that it does not use a single authority metric but rather several undisclosed queries that vary from one query to the next. If you are doing SEO marketing Houston, it is important to understand how Google measures the authority of web pages. Our goal at SEO Houston Pros is to make sure you that you have been provided with the best possible web design on the market, and that your website is continuously being fed authority, traffic, and new clients.
PageRank: The Original Authority Metric
Google originally had a single authority figure, which was known as PageRank. PageRank was all about evaluating links to pages. Google would count the number of links a page received when deriving a PageRank score for the page.
However, Google did not just reward pages with many links. It also tried to calculate the importance of those links. Pages with few links from other “important” pages gained more authority compared to pages with numerous links from relatively unremarkable pages.
Still, even pages that had a good PageRank or a lot of authority were not guaranteed a spot at the top of Google’s search results. Google used PageRank only as one part of the overall ranking algorithm, which is the system used for listing pages in response to specific searches. The words contained within those links played an important role. Words contained on the actual web pages were also taken into consideration. Other factors still play a role.
How is Authority Calculated Today?
If you are doing SEO marketing Houston today, you probably understand that content and links are still some of the key ranking signals today. However, Google’s RankBrain System, which is an artificial intelligence is another key factor. The ranking system that Google currently uses also involves over 200 key signals. Even the Periodic Table for SEO Success Factors that attempts to make the system simpler involves close to 40 key areas of consideration.
Today, none of the metrics or signals constitute a single “authority” factor as in the days of PageRank according to Google. Google has also stated that it does not have a single signal that it considers an ‘authority’. Rather, it uses several different factors in an attempt to increase the authority of its search results.
If you are wondering what those factors might be, unfortunately, Google is not providing any particulars. The closest the search engine came to revealing anything is stating that the factors to determine authority are something it hopes correspond to increasing the visibility of authoritative content.
Feedback from the quality raters it hires is one of the ways that Google hopes to improve that mix. The raters recently received updated guidelines from Google on how to flag low-quality web pages.
Specific web pages are not impacted directly by the raters. The raters are like diners in a restaurant who are asked to review the meals they have had. Google then takes the reviews and makes a decision regarding the best way to change the recipes to improve its food. However, in this situation, Google’s search algorithms as the recipes and the search results are the food. Google is hoping that feedback from the raters as well as other measures produces results that reward authoritative content better. Google is doing all this to increase the quality of pages that it shows to users.
Authority Is Determined On A Page-By-Page Basis
Google might not use a single authority figure but the combination of signals effectively act as one. This leads to another point. Is authority calculated for every page on the web or can domains have an overall authority, which is transferable to the individual pages?
According to Google, authority is determined on a page-by-page basis. Google shuns the idea of a domain or site-wide authority since this may lead to false assumptions about specific pages, particularly the ones on popular websites.
Google says that it would not like to look at websites such as YouTube or Twitter then try to determine how authoritative the website is but rather how authoritative the individual users on those sites are.
The situation is the same with websites such as Medium, WordPress, or Tumblr. Just because the websites are popular, using the popularity of individual pages within the websites would be rewarding them with a reward that they don’t necessarily deserve.
If you are doing SEO marketing Houston and are wondering about the third-party tools for assessing both “domain authority” and “page authority” it is important to note that those are not metrics from Google. They are just speculations by third-party companies as to Google actually scores websites and web pages.
Site-Wide Signals Vs Domain Authority
It does not mean that Google lacks site-wide signals, which in turn can influence specific pages. Two things that can have an impact on specific pages within a website are whether it has been affected by malware and how fast a website is. In the past, the “Penguin Update” from Google was geared towards spam operating on a site-wide basis. However, this is no longer the case since Penguin is now part of Google’s core ranking algorithm.
If all other things are equal with 2 different pages, site-wide signals can benefit specific pages. For instance, if there are two articles on the same topic where one is in the Wall Street Journal while the other is on an unknown domain. Assuming that no other information is provided, the Wall Street Journal article looks better considering the information currently available. This is an instance where Google is propagating information from the domain level to the page level.
However, pages are hardly ever in such situations where all things are equal. Content that’s published to the Internet usually acquires its unique page-specific signals that typically outweigh domain-specific ones. Among the signals are those used for assessing the page-specific authority. The same signals sometimes also vary depending on the query that is being answered.
Call us at 832-230-4495 or contact us for your free website audit and to learn more about how gaining website domain authority can increase traffic to your website, and substantially increase your businesses revenue overall!
How To Build An SEO Strategy That Will Dominate Your Market
Would you like to take advantage of a search engine optimization strategy that will go well beyond incremental growth? A strategy that your competitors will not be able to replicate? One that will actually set you apart from all of the competitors that you are up against? If so, then this is exactly what we are going to show you today.
First of all, you need to understand that there is a difference between a tactic and a strategy. You shouldn’t feel bad if you are not sure about the difference, as we typically hear people using these two terms as if they are synonymous, yet they have completely different meanings.
Here’s a quick way to understand the difference: a tactic is a method that is used to achieve something, whereas a strategy is an actual plan of action with a specific competitive advantage.
If this is confusing, let’s take a look at Google for a second. They had a strategy which involved becoming synonymous with what search engines actually were, and today, it is obvious that they have successfully done that. There were tactics that were used in order to achieve this goal which included:
They developed a link based algorithm which was not as susceptible to manipulation as the other algorithms were, looking at content alone.
They funded their growth using AdWords, the advertising on their website, and this simultaneously allowed more people to be introduced to their brand and become involved with their products.
They acquired a company called Urchin which was later renamed Google analytics, and this gave them more data points by which to refine the basis of their algorithm.
They also were able to move their brand in front of website owners, getting more people involved with their products. Can you see the pattern emerging yet? Every business decision, which is a tactic, was made by Google for achieving their goal which was their strategy. As a result of this, years after the fact, no other search engines have done as much in the market share of search than Google
They also were able to move their brand in front of website owners, getting more people involved with their products. Can you see the pattern emerging yet? Every business decision, which is a tactic, was made by Google for achieving their goal which was their strategy. As a result of this, years after the fact, no other search engines have done as much in the market share of search than Google.
They also were able to move their brand in front of website owners, getting more people involved with their products.
Now that we know the difference between a tactic in a strategy, we need to look at three strategies that you need to use in order to dominate your market, plus all of the associated tactics.
1. You need to eliminate conventional thinking about content development and keyword research.
It’s actually easy to believe that you want to rank for just the keywords that are related to your products. This would actually be a lazy move. Of course, if you do sell widgets, you would want to rank for that term, but you also want to rank for variations such as:
Regardless of how many variations that you include, this is only going to scratch the proverbial surface of the many different topics and keywords that you can use to drive organic traffic to your website. It is absolutely essential to go far beyond conventional thinking, something that begins with identifying other relevant topics – some of which will help you rank faster, with far less effort, using keywords that other people are also competing for.
The following are what many would consider to be unconventional tactics which can be used to diversify when you are doing keyword research and developing your content.
Ancillary Products and/or Services
Are there customers that will be using your widgets as part of some other machine? Will they need a tool by which to install them? Are your widgets require something to make them work such as calibration or lubrication? If you did answer yes to any of these, you have just multiplied the number of potential topics which you can target which could be exponential!
You could write about services or products that support entirely new areas that are still within the context of the keyword phrases you are targeting. Specifically, when people say keyword phrases are dead, as I explained in a recent article in regard to artificial intelligence, it might be better to refer to them as topics. Think of buckets, each of which uses topically themed words.
There are some benefits which are hidden which actually produce content for and to related services and products:
There are some companies that are not in direct competition with you, and may actually want to share your content – something that can actually help them promote their own business.
You will attract many visitors at the earlier stages of the buying process.
Providing information on a broader range of topics, specifically within your niche, will help you appear more authoritative and knowledgeable.
The SEO industry is something that we need to focus on. For example, ancillary products and services could be the focus of content that you produce for completely marketing related reasons. This might include:
Unless you have been in some type of contract as an assassin with the CIA, you are more than likely happy with being mentioned in the media. This is true, whether this is for the Huffington Post, or even Forbes, and it is a feeling that will not go away.
Another strategy you can use is begin to interview industry leaders, a great way of producing excellent content, and the person you are interviewing is going to make this content for you by simply speaking! It also makes you appear to be authoritative and trustworthy, especially in the eyes of your audience, and they will begin to associate you with these industry leaders. Another benefit that you will take advantage of is rising to higher levels, allowing you to reach plateaus that you may not have thought you would have been able to simply because you now have a larger audience because of the interview. This tactic adds value to your products, image, and this will also separate you from ordinary people by having these contacts and interviews.
You really don’t need to be Oprah Winfrey to do these interviews in a competent manner with industry leaders. Here are a few things that you can ask them to get things started:
Their Education, Work Experience and Background
Why and How They Decided To Do This (Very Important)
Books They Have Recommended or Written
There Are Heroes, Mentors or Even Their Role Models
Podcasts Which They Recommend or Have Perhaps Hosted
Events That They Attended or Have Spoken At
Publications Which They Are Contributing To
Services and Products That They Recommend
From a completely technical perspective, you should record the call so that you don’t have to worry about writing everything down that they say. You simply need to get the software to do the work for you, or get a transcriber from places like Fiverr. This will allow you to be more efficient, and also respect the the person’s time that you are interviewing. You could also get more information on this topic by finding a Internet marketing agency Houston that could add additional insight.
Reasons To Review Competing Services Or Products
This might seem strange, but when you are writing content about these products or services, this can create many opportunities, as long as you are in some way superior. In fact, this is one of the foundational tactics that was used with our SEO marketing Houston campaigns.
You really need to avoid bashing competitors, simply because it makes you look like you are trying to provide some form of compensation for what you are lacking. Instead, you should objectively and clearly explain the differences between your product and there’s, and highlight the positive and negative aspects of each choice so that people can make decisions based on the facts.
If you are using this tactic, you need to produce a couple different levels of content, build external and internal links to that content as well. What I have discovered is that having a parent page can provide you with a general comparison of your competitors products, and then you can follow that with child pages where you can look at individual features. The child pages should also contain an internal link that will go back to the parent page, and can also be linked to related child pages. I wrote a post where I showed people how to set up permanent links on WordPress which explains exactly why this is important and how to get this done.
Consider The Different Ways That Customers Will Search Online
It is this proliferation of mobile devices, technology, and artificial intelligence, which really changes the way that we search for things on the web. Google, for example, can be accessed by mobile devices different questions through the phone and get results via their android device or Google Home.
Google Home
This is going to offer a tremendous amount of value for business owners and people that are searching for content. If you put yourself in the shoes of an individual that is searching, just for a minute, you really don’t want to go through a multitude of blue links just to find the information that you want. If you put yourself in the shoes of the home builder, you don’t want to spend a lot of time answering questions for people that are looking for a completely different style of house than the type that you typically build.
Therefore, when you produce content, you need to understand that complex queries are being processed by artificial intelligence which can analyze thousands of data points in order to help provide a single answer for the searcher.
To accomplish this, you need to think from the perspective of your customers. You need to think about what questions they will ask. Consider the type of words they will use in their particular industry, or that will be related to products and services that they are searching for right now. Will they actually understand industry terminology? You need to go beyond the simple thought process of considering keywords and think from their perspective.
An example of this would be an HVAC company that would like to rank for the keyword term “air conditioning repair” which is very helpful especially during the summer months in sunny Florida, a query that indicates they are needing services. When a person is searching for something else such as “my air conditioner smells weird”, they are likely looking for a different result. If your website can provide these answers, this is what will show up at the top of the listings, and this will also help the HVAC company make the sale.
2. Build Your Industry’s Hub
This is going to require quite a bit of effort because you are going to have a new website, one that will have outstanding content, allowing you to be a hub for this type of information.
If you do this the right way, you will have the opportunity to have multiple positions on the search engines, plus you will have a very powerful website to link from and independent platforms that can improve your authority, trust and expertise perception in the minds of those that find you. It’s also important to be very selective with any links that you get.
If you do want this to be successful, you will need to become an absolute authority. This is where you will be able to improve your primary website, and at the same time, build a second website that will contain additional resources including:
Industry News
Industry Events
Laws in Your Industry
Trade Networking Groups and Organizations
Industry Specific Business Advice
Interviews with Industry Leaders
Trade Publications (Audio, Print and Web)
Resources and Tools
Forms, Documents and Templates
The way that you are able to become an authority site is to make sure that you have all of the information that visitors can ever want at this one location. To maximize a strategy, give visitors a reason to come back on a regular basis, or even send people there. This could become some type of directory. If you could create a Facebook or LinkedIn, a place where people in this industry could gather together and interconnect – this would be a powerful advantage over your competitors. All of this and more can be discussed with an Internet marketing agency Houston business that can get everything started.
If you’re a website owner or marketer in Houston, then part of your online marketing or SEO strategy should be focusing on becoming an “influencer”. This may sound easier said than done. However, the truth is it is possible, but you have to work hard and put in a solid effort that many others won’t put in. All the hard work and effort is worth it.
Eventually, you will become a leader in your industry when your hard work pays off. Once that happens, you won’t have to work very hard to get links and additional exposure. If an online marketing Houston influencer does it well, then they will have no problems getting their targeted audience to promote them, their products, services and anything else they promote.
We’ll share an example by saying that I have been in the online marketing industry for over 10 years, but I’ve started to focus on providing online marketing Houston services to companies in the construction industry. This is an industry that I am not known in and I want to change that, and as a result of my hard work and efforts, two large construction publications asked me to contribute. Not only that, but I have been quoted in an article related to the construction industry, and all of these things have led to an incredible amount of exposure.
I didn’t tell anybody that if someone does something for me, then I’ll do something back for them. I encouraged a reporter to include them. This is because I knew the article would be improved and their audience would enjoy it.
What happened next was amazing because those people started to value me more and then they shared the article with their own contacts. Instead of me telling those in my targeted market that I am great and can get the job done, I just let them look things up and they will actually see how good I am. Another interesting point is that I didn’t mention what my company does or what I do in the article.
The article in question only scratches the surface because not only was it quoted regularly in popular publications, but I now get to demonstrate my exercise to my targeted audience. Best of all, I do it in their own publications. This demonstrates an amazing amount of trust between trade publications and our company.
How To Become An “Influencer” Part 2
It’s easier than you think. In fact, the process involved with becoming one is the same for someone who is an “influencer” and for someone who is starting off as one. The main ingredients are to add value early and to do it often.
When it comes to becoming an “influencer”, it’s all about focusing on building relationships and adding value before you think about asking for something. There are many famous people in the online marketing Houston industry. Some of these people know they can come to me when they need help and if I am able to do it, then I will help them.
In other words, I don’t tell them that if I do something for them, then they have to do something for me. It’s more about building relationships and it’s more about actually liking those who are in the industry. I have known many people for a very longtime before I have asked them for anything.
This applies to people who are considered my competitors. For example, last year I was interviewed by a company and there were three different online marketing agencies being interviewed by the same company. In other words, I was being interviewed alongside a few people who were technically my competition.
If you are a real person who is honest and genuinely wants to add value, then you will do good in online marketing. Not only that but being honest and wanting to add value is the right thing to do. Furthermore, when you do that, it will make you feel good.
Here’s How To Do It
With all that said, the first thing you want to do is find “influencers” and make a list. Find the ones you respect and admire. In other words, don’t solely choose ones that have a massive audience. It’s more important to find “influencers” that are relevant to your market, share similar views and ones that you respect and admire.
Once you have made your list, you’ll want to follow them. You can do this by subscribing to their blogs and you can sign up for their email newsletter and don’t forget about following them on social media. Make sure you follow them on the top social media networks, such as Instagram, Twitter and Facebook. Another thing you should do is set up a Google News Alert for the “influencers'” names or the names of their companies.
After you have followed them, the next thing you want to do is to engage them, which you can do by sharing their content, but only if you find it valuable. After sharing content, ask your audience to follow the “influencers”. When the “influencers” make a post on their blog, try to be the first one to add a good comment and not just some generic comment complimenting their content. Make sure you link to their posts from your own blogs, too.
Eventually, you will have established a relationship with the people on your list and once you have, you can build a brand new list and do the same thing all over again. Just don’t brush off your old relationships. It’s important to nurture the older relationships. Also, don’t just look at the people on your list as a goal that you’ll just check off once you have accomplished it.
Of course, you want your content to be shared. However, you will be wasting your time and their time if that’s your sole goal. People will eventually know you’re using them and this can harm your brand and hamper your content marketing efforts and overall online marketing.
While we are well into 2017, I recommend that all content marketers take a good look back, at 2016, before they move on. Good, bad, or indifferent, the past is the past. However, there are many lessons that can be learned by looking at SEO and content marketing in 2016. Here are just a few:
1. We’re Getting Better
Here’s some good news about SEO and content marketing. In 2016, content marketers were more effective than they were in 2015. 63 percent of B2C content marketers and 62 percent of B2B content marketers report they are “much more successful” or “somewhat more successful” than they were a year ago.
Most of the SEO and content marketers reported that they were more successful with their marketing efforts in 2016 than they were in prior years. This is great news.
This news means content marketers can canvas for bigger budgets. They also can find a better balance between testing out new marketing tactics and spending time on proven strategies.
The ability to get more funds and test new ideas will help content marketers become more effective in 2017.
How can you apply this? Just keep working. Keep testing and refining. Keep an eye on your analytics and tweak everything. ROI is out there.
2. Go Mobile or Stay Home
There are two forces that drive mobile’s dominance: Google and consumer habits. You can ignore these two forces at your own risk.
Today, there’s more traffic from mobile devices, than desktops. It’s been like that for a while. However, in 2016, there was a shift to a truly mobile-first search experience. Here are several major changes from Google, made during 2016.
A mobile-friendly update in April 2016.
A mobile first index update in October 2016.
The advancement of AMP (Accelerated Mobile Pages).
An increase in mobile friendly “feature snippets”, which are appearing in more search results
I know some of you still think this doesn’t pertain to you. However, according to data, here’s how the desktop vs. mobile traffic broke out by the industry as of mid-2016. This is how much traffic comes from mobile devices to these sites, based on industry. Given these major developments, everybody should be caught up and getting mobile friendly sites, right? While most sites are mobile-friendly, according to the “Small Business Websites in 2016: A Survey,” by Cluch.co, 23 percent of all small business websites aren’t mobile friendly.
How can you apply this? Simple, get a mobile friendly site. If you’ve already done that, then start looking at nabbing traffic using featured snippets.
3. Email is the Best Distribution Channel for SEO and Content Marketing
Ironically, some small businesses still measure their content’s success by the number of social media shares it receives. However, if you want people to see your content, email is a killer. Don’t believe it? Remember, email is one of the most widely-used channels for B2B marketers who want to promote content. For B2C marketers, it’s tied with Facebook for the #1 spot.
A lot of the big marketers say their emails gets more views to their content than any other channel. This shows how effective email marketing can be. In fact, Buffer announces each new blog post to its 40,000-subscriber mailing list.
According to Buffer, out of the 40,000 subscribers, about 7,500 open the email and read the content. About 1,800 of those people will click through to read the article. By comparison, they say their Facebook posts are seen by about 1,800 people and only receives 51 clicks. Consider 51 clicks vs. 1,800 clicks, which would you prefer? You can get all the followers on Facebook you want. I’ll stick with the email list.
How to apply this? Just start by building your email list.
I’m happy to report that almost half of all small businesses surveyed are using email marketing. After a website, this is the most popular marketing tactics.
4. SEO and Content Marketing Relies on Trust
Publishing journalism and content marketing have a lot in common. They all depend on trust. That’s why so many people were fooled by those “fake ads” that looked like articles.
Content marketing must instill trust. Useful and entertaining content can be created and distributed to help build an audience. Over time, an audience will become familiar with the content. They will make a habit of reading the content, and this will lead to trust being established between you and your audience.
Content marketing is effective because the people who read your content will come to trust you and what you have to say. This not only helps in building your brand but also helps with reputation management. When it comes to finding a product, they’ll think of you and your company first. They’ll believe your marketing message. Content marketing buys you trust and familiarity.
There has been a rise in the popularity of content marketing because people no longer trust traditional advertising. Content marketers do not try to hard sell, or even soft sell because that’s the fastest way to destroy trust. Content marketing doesn’t always work fast, but over time it will work.
How to apply this? You should work on becoming a trustworthy publisher. Take the time to check your facts. Look for spelling errors. Don’t mislead or confuse your audience. Always remember, there are a thousand other places where your audience can get content. They just have to click away from your page. You should pay special attention to everything you publish.
5. User Generated Content May Be The New Content Marketing 2.0
What do people trust, if they no longer trust advertising or mass media? They trust recommendations from peers, according to research. These peers can have a great influence on what a person buys or the services they use. People trust recommendations from people who are like them. They trust these people more than they trust other types of messaging. This is true for every age group, in any location around the world.
User-generated content (UGC) comes in many forms. It could be:
Customer advocacy, which is a form of influence marketing from people who don’t have a large audience
Unboxing videos or amateur product demonstrations
Influencer marketing
Online reviews
Shares about content or products with commentary
There are many other forms of UGC, but you get the idea. This content is hard to control. However, it is a great way to get engagements and even conversions, when it’s done right.
Make sure you have genuinely great products or services, or you may begin to see negative UGC.
How to apply this? Encourage your audience to share by leaving reviews or participating in contests. You might also consider offering some incentives. You can use an email request to get users to review a product they purchased. Just one review has the potential to increase sales by as much as 10 percent.
Technology may change, but the interactions and core connections between people remain the same. As a B2B marketer, it’s important to remember that “people do business with people. This was true in 2016, and it’s true for this year and beyond. These are tactics and strategies can be used in any year.
As content marketers, our job is simple. All you have to do is figure out the best way to make that connection between people via the strategies and tools and the content that is available to us.
Content marketing has always been there in some form, and it will always be about the audience. In fact, it should really be called audience marketing. You can’t do one without the other.
