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A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals How do you […]
Google Fined An Astounding $2.7 Billion By The EU For Manipulating Searches
The European Union has fined Google a record $2.7 billion (2.4 billion in euros) fine for skewing search results in favor of Google’s own shopping site. But that may be only a fraction of the ultimate costs of the EU’s demand for Google to cease and desist.
Although Google has plenty of cash to keep it afloat, it may lose much more than the $2.7 billion due to a potential loss of ad revenue along with a regulatory backlash against Google’s other services, including restaurant reviews, maps, and more. This, in addition to the EU’s threats for more penalties.
The decision, brought by Margrethe Vestager, the EU’s antitrust chief, brings a 7-year investigation to an end. The investigation came in the wake of accusations from both small websites and well-known sites like News Corp., Microsoft, and Springer SE. While politicians in Europe have called for sanctions against Google, or even demand that it be broken up, U.S. critics challenge the accusations by claiming that EU regulators are deliberately targeting successful American companies.
A binding order from the EU demands that Alphabet Inc., Google’s parent company, must “stop its illegal conduct” and start giving equal treatment to competing price-comparison services, and notify the EU of its plans to do so within 60 days. It’s up to Google how it wants to accomplish this.
The ultimatum was issued by Vestager, imposing a 90-day deadline to incorporate the changes and give smaller price-comparison competitors a chance against the Google shopping ads that appear alongside search results. The EU states that it plans to monitor Google over the next five years and “may impose stiffer fines in the future” up to 5 percent of Google’s daily revenue if the demands aren’t met.
Kent Walker, Google’s general counsel, shared that the company disagrees with the EU’s findings and may decide to seek an appeal.
According to the EU, Google has promoted its own comparison-shopping service as far back as 2008, putting its own services at the top of search engine results when shopping for a new item. Comparison-shopping rivals only have results popping up on page four, putting them at a distinct disadvantage, since the first page garners 95 percent of all clicks.
A lawyer at the Parisian Firm Simmons & Simmons declares that it’s normal for a private company to favor its own services. But the EU’s decision imparts obligations to Google that one might expect for a water or power company. Such companies were once considered a state monopoly.
The fines levied on Tuesday may only be the first in a series of heavy penalties aimed at Google by EU antitrust committees. This comes at a difficult time for Google, which is already fighting for its Android phone software and its AdSense internet advertising service. Vestager hinted that she may also look into Google’s travel, maps, and restaurant reviews, which have also engendered complaints.
In spite of the recent record-breaking penalty, Google is unlikely to be fazed by the $2.7 billion fine when it holds a cache of $90 billion. More concerning is the way EU regulators are trying to force Google to change its online shopping search results, one of the biggest revenue sources for the internet giant, and one of the greatest weapons in its arsenal of online competitors.
At SEO Houston Pros our SEO Experts in Houston confirm that although this ordeal with Google may seem like a bump in the road, we have addressed similar issues in the past. We take pride in keeping ourselves ahead of the curve and by doing so are able to keep ourselves up-to-date on all new algorithm changes. More importantly, SEO Houston Pros spends rigorous hours studying those changes brought to Google’s search engine platform.
We at SEO Houston Pros are incapable of taking on every client, as we only work with 1 client per niche in any given area, but to see if you are a good fit for our services, contact us now by filling out our contact form, or to expedite the process for consideration fill out our discovery application to see if your business qualifies for our service, and one of our executive SEO architects will be back with you promptly.
A Powerful Tool For Brand Awareness
It might feel like an elusive goal to build brand awareness. To keep your Houston business running smoothly you have so much work and very limited time. You might be wondering about the best use of your marketing budget. Here are 7 important tips on the impact of a company blog on your brand.
Here are 7 important tips on the impact of a company blog on your brand.
7 Ways Your Blog Builds Brand Awareness
A company blog is an incredibly powerful tool to help you build your brand. Your company website helps establish your web identity while a blog is responsible for drawing people to you. It is your direct channel of communication with your clients. An opportunity for enduring opportunity. Consider the 7 benefits below of a company blog for your brand:
1. Increasing Website Traffic
The content on your website probably does not change all too often. Chances are that you just have a handful of pages that stay constant over extended periods. This makes sense. Web design is important but you need to think about this: each blog post is a new page for the search engines to pick up. It is another hook in the water for fish to find you. Quality content posted frequently will continue driving traffic to your website.
2. Lead Generation
Blogs are typically not places to sell products. They are a great platform for connecting with clients. However, if you add a call-to-action, each blog post provides a great opportunity for lead generation. Especially if you provide value and high-quality content on topics that your target audience would be interested in. The role of the call-to-action is to prompt the reader to engage with your brand in one way or another. It could be a webinar, free eBook, or just a “Contact Us for additional information.” The call-to-action on your blog will help generate more leads for the sales team.
3. Establishing Your Authority
Consistent valuable content is what distinguishes you as an authority to your clients and in your industry. The more valuable the content, the more it will enhance your authority. Think of the blog as a platform for answering common questions your target audience and clients will love. If you generate valuable content consistently over time you will establish yourself as an authority in your field. Your clients will be coming to you.
4. Supporting Various Social Media Initiatives
Frequent quality content is the key to a successful social media marketing strategy. You can draw from other sources but a blog will provide a steady flow of content to share. Each blog post you share on social media will point readers back to you and not just them but also everyone that they share it with too. It is an opportunity that you would not like to miss.
5. Connecting with Customers
A blog can be considered a way to add a human touch to the business. You can use it to touch people’s hearts, make them laugh, and even engage their minds. You can address the issues that your clients are concerned about. You can use it to give clients an inside look into your company values and culture. A blog can give your company a voice and personality and will make you more approachable.
6. Building Long-Term Relationships with the Community and Clients
Your clients will appreciate the content that you provide over time and will start looking to you as a leader in your community. You will facilitate ongoing conversations and the clients will participate if you offer them the chance. Pay attention to comments to your posts and respond to them. Make an effort to know your clients and allow your brand to connect with the target audience.
7. Gaining Insight Into the Target Audience
Blog analytics can provide valuable insight into the interests of the target audience. You can note popular topics, track readers, keeping an eye on comments and shares, and recording click-throughs. You can use the data to find out what makes the target audience tick and will guide future marketing decisions and blog topics.
A Word of Caution
You might be tempted to use blog posts as written commercials but you shouldn’t do it. The goal is for the target audience to decide to read the content you provide. You can be sure that they are not interested in reading sales material. Provide them with valuable content, which is interesting, funny, or heart-warming and they will keep coming for more.
One Blog at a Time
Brand awareness is a critical part of a long-term Houston internet marketing strategy. A blog is one of the best tools available to you when it comes to building brand awareness. Do not miss this opportunity for connecting with the target audience. Consider starting a blog. We are your resource for digital marketing, branding, and generating high-quality content. If you would like to learn more about digital marketing or to get started with your business blog, contact us.
Expert Social Media Marketing Advice: Learn Good Pointers
After formulating an SEO strategy to dominate your market, it will then come to sharing and/or linking content on your social media platforms and accounts, then there are a number of guidelines to follow, as well as a few things not to do. When you have created your own social content, it could be an on-site article or blog post, an article from another site, a podcast, or even a produced video. It might just be content that you are sharing with someone else. Anything that’s interesting or of value to others needs to be shared and also linked through the right channels. Here are a few pointers that you can use freely for optimizing your social media content.
If you think you might need further assistance on this matter, then also check out our search engine marketing Houston services website. We can help you out with things like increasing your social media and search engine conversions both with great content, including video production and marketing.
What You Should Do When Linking Social Content
As a general rule of thumb, it’s good to start with Facebook when posting any of your content. This is the biggest social media platform of all, and estimated one-quarter of all Internet traffic goes through links that are on Facebook.
When you do create your own social content, make sure it is linked directly to a web page hosting it, often your company site or business blog.
There’s a pair of ways to accomplish this, as you either get to include the website you are targeting with your Facebook post, or you can just include the Facebook post itself on your actual website using Google Analytics and Facebook SDK Embed tools. That works, interestingly enough, by tracking pixels for every website from Google Analytics and your social sites.
That content also needs to be linked to any indirect pages too. Indirect pages are any Web pages with content that is similar, but not actually your personal page. That means that if you are posting anything important on social media regarding your company, be it an article, video, or press release, then you are able to share your own social link from other sites that have news about your business or industry. That includes your own website, blogs, and even other Facebook pages.
Next, just make sure that your own direct website is linked to any indirect pages, and that part is finished. Do this simply by incorporating your website links where your content originates in the post you share. It’s easier than it looks.
Next, you move into both the middle and bottom sections of the above graphic. The middle section is easy enough, since you should always, always, always duplicate all your content on other sites with social networking. That means that if you post something to a Facebook page you have, it should also get posted on any other social media site that is possible, be it Twitter, LinkedIn, YouTube, or Pinterest. If your social platforms are linked, as they should be, this process can be automated. If your various social platforms aren’t linked currently, please click here to learn how you can accomplish this.
The bottom section of your graphic is to be used when sharing any content that you are not the actual or original author of. For instance, if a news reporter writes any news story regarding your company’s new store opening, product, or service, then that reporter should be listed as the “author.” Include their social media sites if it’s not already there, as it’s easiest and best to just do a direct social share straight from their own social media profiles.
Finally, if you any content you get and share come from an original website, then a link back to it needs to be included with any other links that might be relevant based on the content or circumstances in question.
What You Shouldn’t Do With Social Media Content Posting
When you are posting various content on your social media sites, always make sure that you incorporate links back to your website, the other social media platforms you’re on, or even both. You should never just post something trivial regarding your business and then put your feet up waiting for conversions.
Why Your Local Business Should Focus on Google Maps
Google Maps offers buyers and sellers a chance to see how easy it is to transact business. A search on Google Maps can provide all available businesses in an area, offering the consumer choices in which business they want to visit.
Google Maps can provide a link to the company’s website for additional information, or provide contact information for the business. That’s why it’s extremely important to ensure you’re precise, the use of citations and the ability to build great local links has huge potential. The more precise your information is, the better Google can categorize your business. With proper categorization, your business will be able to generate targeted local traffic for keywords that are widely searched
Google updates the maps periodically. SEO Houston Pros is ranked highly in the Google Maps for SEO in Houston and other major markets. We make sure we use the best data to create keywords, generate citations, build local links, and any other parameters needed to get a site ranked well to get the attention of local SEO clients.
Some Things Google Maps SEO Can Do For a Small Business
Influence Consumers – A better ranking means you get more calls and leads.
Creates interaction – Great for businesses that have customers who use mobile search.
Provides relevant information
Provide potential customers with company reviews – Which is a great thing!
It can be expensive to rank organically depending on your business industry or niche. However, Google Local is a cost-effective method of generating traffic. A small business can compete with larger local businesses. This platform can get your business on the web, which for come small businesses is enough to get their business moving in the right direction, giving them a fighting chance against the larger competitors.
So, there’s no reason for a business to not have a verified Google listing. Business owners should be researching SEO tips and looking for articles like this one to learn how to find ways to beat the competition. Or, they should be seeking help from an SEO professional, like those at SEO Houston Pros, the lead Houston search engine marketing company.
Local SEO companies like SEO Houston Pros will source citations needed for local business listings. We get the precise keywords needed to bring targeted leads or customers into your business. A local business’ top priority should be to be visible in the search engines. A high traffic volume can increase a business’ revenue in the long run.
A customer navigates through Google’s Houston Maps to find routes to a destination and nearby places to visit. Local business must be aware that this search plays a role in the choice the customer makes when looking at Google Maps.
The Google map search is mainly made up of location, keywords, and industry. If you use the right citations you gain a competitive edge. Local Seo companies look for citations since they are one of the most powerful tools that can be used to build trust with Google and improve your listing in Google Maps.
A small business owner should quickly learn that citations are important on Google Maps. Google relies on this information to determine the niche and rank you. Based on your citations you may be ranked above or below your competitors.
The SEO company you work with should conduct competitor research to determine what links your top competitors have. Then, they can get those links for your business. This eliminates the double leg work.
Google maps can improve your businesses bottom line. The perks of knowing what tactics to use to dominate Houston or other markets will make your businesses online exposure unstoppable. However many clients make simple mistakes that can cost them dearly when it comes to building their citations. If you do it right a citation can bring in a better search engine rank. A good ranking is a basis for bringing in more leads and customers.
A Citation Must Be Precise and Unique
You should avoid generalizations – Reach out to your customer by being specific.
Restructure the citation – If you change one listing, you must change all of them.
Avoid using ambiguous keyword terms
Use a consistent N.A.P – Company name, address and phone number.
The competition in local search is high since all businesses want more customers. That’s why you need to work with a top marketing company in Houston, and other major markets nationwide. The company you hire will be involved in optimizing your citations as needed since the usage should be relevant to your local area.
Google Maps should be verified periodically to update listings and ensure all of your company information is correct. When you have a high user rating, Google will believe your business is established and trusted. A local business thrives when it has frequent visits on its listing and reviews. If you need help establishing your business online and dominating your competition, we’re just a phone call away!
8 Internet Marketing And Social Media Lies You Still Believe Are The Truth
SEO and social media are fairly new marketing methods. This is why businesses owners are still trying to figure out how to use them to their advantage. During the learning process, bad habits are often picked up. Unfortunately, many so-called experts promote these as great ideas when they are the furthest things from it. Here are 8 marketing lies that most believe and they are absolutely true. If you need additional information on the subject, check out our social media service page or take a peek at some of our blog posts.
Lie #1 – Advertising To Your Audience Is A Great Idea
Many people believe that it is wise to advertise to all of your followers on social media sites. This is actually a huge mistake. People who visit these sites like reading unique content that is trendy and has the ability to keep them engaged. They do not care to follow links and browse your website for hours on end. If you advertise, there is a chance they may stop following you. The best way to get around this would be to urge them to sign up to receive email communications. Use this channel to show them all of the products and services you have to offer.
Lie #2 – You Automatically Do Well If You Have More Followers
It may seem like having a ton of followers makes people believe that you are someone who is cool and worth taking a look at, but that is not the case. If you are following random people in an effort to boost your numbers, your audience will be filled with people who have no interest in you, which means they will not engage with you. Sites like Google take note of follower engagement. Those who have content that is not very popular will not bode well.
Lie #3 – Buying Followers Is A Great Business Decision
As you were told earlier, having a large following is often seen as a benefit. The reality is that having people around who don’t engage with your content is terrible. When you pay for followers, most of the accounts will be bots; not real people. This means that none of the accounts you add will engage with you in any way. If you want to find ways to find followers who will engage with your posts, take a look at our video production page. It is filled with tips on creating solid content.
Lie #4 – You Are Free To Post Whatever You Like
It is important that you are using the proper links when posting content from your site on social media sites. You should add things like images, cards, and graphs to your posts in order to optimize them. When your posts are optimized, people will be more likely to share them with others. Google may also take note that you are linking back to your site the right way.
Lie #5 – Posting More Is A Wise Choice
Social media is filled with all kinds of discussions from people all over the globe. Some business owners think it will make people feel more connected if they post personal content. This is not true at all. If this is something you have been doing, you should STOP right away! There are social media tools you can use that will let you know when your followers are engaging with your content. Do not post all day about things no one cares about. Try posting once or twice a day and make sure all content is trending, exciting and relevant to your business.
Lie #6 – It is Okay To Have Online Arguments
This point cannot be stressed enough. If you receive a bad review from someone online, your response should not be argumentative. This will make you look unprofessional and devoid of intelligence. People have no interest in doing business with children, so act like an adult. Contact the person in private and try to resolve the problem civilly.
Lie #7 – Badmouthing Competitors Won’t Cause Damage
This may seem obvious, but many people act like they never got the memo. It may seem like a great idea to trash talk businesses you are in competition with. Instead, you will look very petty and people will assume you are not very smart. You may even come across as weak. If you have a great business and you are proud of it, there is no need to stoop that low.
Lie #8 – Link Building Software Is Awesome And Simplifies Things
Link building is a term used in SEO. It refers to the act of building links from your website to other sites on the Web. There is a good and bad way of going about this. The best way would be to look for other sites that are similar to your own. Focus on those that have content that is relevant to yours. Building links to their sites would be a wise idea. If you buy a program that builds tons of random links, Google will destroy your site before you know it. Even if it looks easy, do yourself a favor and stay away.
SEO Houston Pros is Houston’s leader in local SEO services. We have always stressed the importance of doing your research before deciding on what route to go for your companies SEO. If you have any questions in regards to the route you are looking to take we insist that you contact us or call today!