June 13, 2017 By SEO Houston Pros Leave a Comment

Why Your Local Business Should Focus on Google Maps

Google Maps offers buyers and sellers a chance to see how easy it is to transact business. A search on Google Maps can provide all available businesses in an area, offering the consumer choices in which business they want to visit.

Google Maps can provide a link to the company’s website for additional information, or provide contact information for the business. That’s why it’s extremely important to ensure you’re precise, the use of citations and the ability to build great local links has huge potential. The more precise your information is, the better Google can categorize your business. With proper categorization, your business will be able to generate targeted local traffic for keywords that are widely searched

Google updates the maps periodically. SEO Houston Pros is ranked highly in the Google Maps for SEO in Houston and other major markets. We make sure we use the best data to create keywords, generate citations, build local links, and any other parameters needed to get a site ranked well to get the attention of local SEO clients.

Some Things Google Maps SEO Can Do For a Small Business

Influence Consumers – A better ranking means you get more calls and leads.

Creates interaction – Great for businesses that have customers who use mobile search.

Provides relevant information

Provide potential customers with company reviews – Which is a great thing!

It can be expensive to rank organically depending on your business industry or niche. However, Google Local is a cost-effective method of generating traffic. A small business can compete with larger local businesses. This platform can get your business on the web, which for come small businesses is enough to get their business moving in the right direction, giving them a fighting chance against the larger competitors.

So, there’s no reason for a business to not have a verified Google listing. Business owners should be researching SEO tips and looking for articles like this one to learn how to find ways to beat the competition. Or, they should be seeking help from an SEO professional, like those at SEO Houston Pros, the lead Houston search engine marketing company.

Local SEO companies like SEO Houston Pros will source citations needed for local business listings. We get the precise keywords needed to bring targeted leads or customers into your business. A local business’ top priority should be to be visible in the search engines. A high traffic volume can increase a business’ revenue in the long run.

A customer navigates through Google’s Houston Maps to find routes to a destination and nearby places to visit. Local business must be aware that this search plays a role in the choice the customer makes when looking at Google Maps.

The Google map search is mainly made up of location, keywords, and industry. If you use the right citations you gain a competitive edge. Local Seo companies look for citations since they are one of the most powerful tools that can be used to build trust with Google and improve your listing in Google Maps.

A small business owner should quickly learn that citations are important on Google Maps. Google relies on this information to determine the niche and rank you. Based on your citations you may be ranked above or below your competitors.

The SEO company you work with should conduct competitor research to determine what links your top competitors have. Then, they can get those links for your business. This eliminates the double leg work.

Google maps can improve your businesses bottom line. The perks of knowing what tactics to use to dominate Houston or other markets will make your businesses online exposure unstoppable. However many clients make simple mistakes that can cost them dearly when it comes to building their citations. If you do it right a citation can bring in a better search engine rank. A good ranking is a basis for bringing in more leads and customers.

A Citation Must Be Precise and Unique

You should avoid generalizations – Reach out to your customer by being specific.

Restructure the citation – If you change one listing, you must change all of them.

Avoid using ambiguous keyword terms

Use a consistent N.A.P – Company name, address and phone number.

The competition in local search is high since all businesses want more customers. That’s why you need to work with a top marketing company in Houston, and other major markets nationwide. The company you hire will be involved in optimizing your citations as needed since the usage should be relevant to your local area.

Google Maps should be verified periodically to update listings and ensure all of your company information is correct. When you have a high user rating, Google will believe your business is established and trusted. A local business thrives when it has frequent visits on its listing and reviews. If you need help establishing your business online and dominating your competition, we’re just a phone call away!