Web Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Why Website Management Is Important?

April 23, 2023 By SEO Houston Pros Leave a Comment

6 Reasons To Manage Your Website

Website management is the process of ensuring that your website runs smoothly. This includes adding products, updating content, checking for errors on the site, and ensuring that customers can access it.

This is very important for your business because customers can judge you by the quality of your website. Without proper management, this can lead to a negative reputation for your company.

1. Displaying Your Product Nicely

Displaying your product is one of the best ways to attract and captivate shoppers. A well-designed display can help increase your sales by a few percentage points and leave your competitors scratching their heads. It also demonstrates that you care about your customers and their needs. The best displays feature interactive touch screens and a myriad of informational touchpoints. It is the product of careful planning and execution that will keep your customers coming back for more. The most memorable display will be a combination of eye-catching visuals, intelligently chosen interactive touchpoints, and smart shopping cart software. The best way to go about this is to use a top-notch eCommerce provider to ensure you have the most up-to-date technology and the highest quality customer service.

2. Keeping Your Website Organized

The main reason why keeping your website organized is important is because it creates a user-friendly experience for visitors. This is especially important if you want to increase visitor engagement and convert them into customers.

When visitors encounter a cluttered, unorganized website, they get frustrated and leave. This means that they may never come back to your site.

Another major reason why organizing your content is important is that it ensures your website is search engine friendly. When your website is well-organized, search engines can easily understand what your most important content is and prioritize it accordingly.

A good way to organize your website content is to create a hierarchy and group like-minded pieces of information together. For example, if your site has categories for products and services, then group each product category into its own section on the website.

However, keep in mind that your organization method doesn’t necessarily need to reflect your own assumptions about how people use your website. For instance, you might believe that wrenches and hammers should be located next to each other on the aisle for tools, but your actual users might consider them separate items.

You can try card sorting as a tool to help you find out how your stakeholders think content should be grouped. Using index cards, ask each stakeholder to put each page on your website onto a card and then sort it into logical stacks that represent the hierarchy of your navigation.

3. Keeping All Tabs & Links Functional

Keeping all tabs & links functional is a vital part of a website’s management. It makes it easier for users to navigate through site content, as well as helps them understand where they are and how they can go. It also prevents confusion among users, who may not be able to navigate through the site due to mobility issues or repetitive stress injuries.

Tabs are a great metaphor for navigation on the web, as they look like real-world tab dividers in files or folders in a filing cabinet. They are also a good way to visually communicate the different sections of content that are arranged on a page.

In addition, the use of tabs is an excellent metaphor for user interfaces (UI) in general. It’s important for sites to utilize tabs as much as possible, as they help reinforce a user’s pre-conceptions about the way tabs work and behave online.

Make sure that the tab order matches the visual order of your page: This is especially important for keyboard-only users, as they use a tab key to click on links. Moreover, it is necessary to ensure that the active tab is clearly visible and readable.

Keep the labels of each tab simple and plain, consisting of 1 or 2 words. This will help users to easily scan through the page and select the right tab without making any errors.

4. Keep Your Content Up-to-date

When it comes to website management, keeping your content up-to-date is one of the most important things you can do. This ensures that your visitors are always getting the latest information and that they feel comfortable visiting your site again and again.

Whether you are using blog posts or other static pages, you need to make sure that the information is up-to-date. This will help you build trust between your customers and increase sales.

It is also a good idea to update older blog posts if you can because it helps to keep them fresh and relevant. For example, if you have an accountant blog and a few years ago you wrote a post about filling out a tax form, you should go back and tweak the content to reflect changes in the tax law.

This will keep the post relevant and interesting to your audience while saving you time and energy. You can even re-share the post on social media or other online platforms to increase its exposure.

Whether you have a small or large business, you need to keep your website up-to-date in order to attract new visitors and increase conversions. When you have outdated information, broken links, or low quality content, it can negatively impact your website’s traffic and sales.

5. Listening To Your Customer & Provide Feedback

Customer feedback is vital to a company’s success. It helps you improve product development, marketing, and operations. It also can help you build a loyal base of customers.

One of the best ways to listen to your customers is by asking for feedback in focus sessions, surveys, and other forms of customer input. This will make your customers feel valued and will likely result in them coming back for more.

When you take the time to truly hear what your customers have to say, you’re showing that you care about them and are interested in them as people. This builds a relationship with them that lasts.

It can also be a great way to identify any potential problems before they become big issues. This can save you a lot of hassle, money, and stress.

You can even use feedback to help collect testimonials for your website and social media. These will show that your brand is a trusted and reliable source of products and services.

In the long run, this can help you stay ahead of your competition and boost sales. Plus, it can also create a loyal base of brand ambassadors who will continue to tell their friends and family about your business.

6. Keeping Your Website Secure

One of the most important parts of Website Management is Keeping Your Website Secure. Unless you have a strong security platform in place, your website could get hacked or suffer from other vulnerabilities that will cost you money and time to repair.

Fortunately, there are a number of ways to keep your website secure, from updating the software used on your site to ensuring that you have a good backup system in place. Having multiple backup solutions is essential, and they should be stored off-site so that they are not vulnerable to attacks from hackers or hardware failures.

Another crucial security step is changing the default passwords of your website and users. Using insecure passwords can make it easy for hackers to access your server and gain control of your site. Change your passwords today, and you’ll be able to avoid these issues in the future!

Also, be sure to check for any vulnerabilities on your website and fix them immediately. This includes SQL injection, cross-site scripting (XSS), and other security threats that can affect your site’s performance and customer experience.

One of the most effective ways to keep your website safe is to use a web application firewall. These are cloud-based services that set between your website server and the data connection, and block all incoming hacking attempts. They also filter out other types of traffic, such as spammers and malicious bots.

Contact us or call us today for any help you need with managing your website! We’re always ready to help! Visit our blog for more related articles on how to execute the best Digital Marketing!

The Importance Of High-Quality Website Content

May 16, 2022 By SEO Houston Pros Leave a Comment

What Is High-Quality Website Content?

There are different forms of website content. High-quality content is important to attract potential visitors to your website and convert them to paying customers. Here are different forms of web content:

Blog posts
Images
Case studies
Infographics
Press releases
Whitepapers
Video
Testimonials and reviews

Even though anyone can create content, high-quality content should be well-researched, planned out, and strategically created. It should be relevant to what the user searches for and motivate the visitor to stay longer on your site. You should aim to create the type of content that answers the queries of your visitor. The best way to create user-friendly content is to know your user’s pain points and answer them. High-quality content plays a crucial role in content marketing. In fact, content marketing goes hand in hand with search engine optimization or SEO. Your SEO efforts won’t reach their fullest potential without great content.

Search Engine Optimization Or SEO?

SEO or search engine optimization is the process of increasing the traffic flow to a website by optimizing the website for search engines including on-page, technical, and off-page SEO. Your SEO and content strategy should be planned together by appraising three important elements such as keywords, backlinks, and the quality of the piece of content you create.

The Importance Of High-Quality Website Content

The creation of high-quality content should be the cornerstone of the structure of your website. Make sure you strategically use relevant key phrases across all forms of content. It will help attract the right audience to your website, engage them, and make them take the right action on your site. If the user thinks that your content is valuable, he or she is more likely to share it. In fact, high-quality content not only benefits the visitor but the ranking of your site in the search engines.

Quality content helps generate high CTRs or click-through rates as well as backlinks. The more visitors come to your website and click on your content, the better for your site. Google will definitely notice this and increase the rankings of your site. In fact, user engagement is a ranking factor with Google. On the other hand, content that’s designed to answer the questions of the visitor is beneficial for backlinking. It improves your website’s overall performance in SERPs. Creating backlinks to external sites will help the user get a better idea of the topic that you intend to cover.

The Benefits Of High-Quality Content For SEO

People should easily find your content in order for it to be effective and get the desired results. Content cannot be found without effective search engine optimization. SEO includes the use of relevant keywords, internet & external links, alt text, and more. Here are some of the benefits of high-quality content for SEO:

Improved site scores
Finding your content easily
Good rankings for your site
Improved user experience
Reach the right target audience

Get in touch with one of our SEO experts and get started with your SEO campaign to dominate your market! Visit our blog for more tips and tricks on successful SEO tactics!

Web Design In Houston: How Valuable It Is? Pt 2

August 12, 2021 By SEO Houston Pros Leave a Comment

The Importance Of Web Design

Part 2

(Continuation)Contrarily, an outdated and unattractive website will make your business look uninviting. If people feel like your business isn’t valuing them enough to put in an effort to give a good first impression, then they will avoid your business.

You should treat your website design and the digital face of your business. If you put yourself in the customers’ shoes, you’d obviously want to meet a friendly face that makes you feel welcome. In this case, an updated and appealing web design takes the place of that friendly customer service agent.

4. It Establishes Trust With Your Audience

Consumers don’t trust websites that are poorly designed. If your website has a poor design or the information available looks outdated, then your website will be deemed untrustworthy. They might view your website as shady and unprofessional since it doesn’t have an updated web design.

Consider a person that is looking to make a bulk purchase with a manufacturing company. Since they will be spending a hefty amount of cash, they will be very careful with the company that they choose. If they get the impression that your site is untrustworthy, then will pass on your company.

However, with a professional-grade website, your audience will be more trusting of your business. They will stick around longer to learn more.

5. Your Competitors Are Already Doing It

If you aren’t yet convinced about the importance of web design, then this point will surely do. Your competitors are already using web design. Therefore, if you haven’t yet invested in web design, then you will be left in the dust.

You should look to make your website unique from your competition. However, with an old, outdated, and poor-quality website, you risk being outranked. A properly designed website will rank better than your website.

Essentially, you will be losing leads to your competitors. They’ll gain more leads since their website is far more appealing.

Your website design offers you the perfect opportunity to differentiate yourself from your competition. Businesses that you are competing with are offering the same services and at similar prices. Thus, you need to establish that one thing that makes your business unique.

6. It Creates Consistency

When trying to generate more leads for your business, you need to grow your brand. You need to make your audience more familiar with your brand so that they can easily recognize your brand and choose it when they are finally ready to convert. Online web designs are essential since they help in creating consistency across your page.

It is important to have the same exact fonts, layouts, and styles throughout every page of your site. Having different designs on different pages makes your site seem unprofessional. Building brand awareness will become more difficult since your audience won’t know the colors to associate with your brand.

When you lack consistency in your website design, customers will quickly move from your website to another one that looks more professional. When you create consistency on your site, your leads will remain longer on your site and they will become more familiar with your brand.

If you are looking to create your perfect website, then you should get in touch with us to talk to a strategist. Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

Web Design In Houston: How Valuable It Is? Pt 1

August 12, 2021 By SEO Houston Pros Leave a Comment

The Importance Of Web Design

Part 1

When provided with just 15 minutes to consume content, 66% of the demographic will insist on viewing something that is visually appealing instead of something that is just plain and simple. When it comes to internet marketing, your website’s design is crucial. In order to build a superior website for your business, it is important to first understand the importance of web design.

Here, we will take a look at the various reasons why website design is important and give you seven essential elements for your website.

If you are considering rebuilding your site, then you might be wondering why is website design really important? What impact will it have on your business and audience? Here are five reasons why web design is important:

1. It Sets the First Impression

When customers click on your website, what they see will give them the first impression of your business. Within the first few seconds of visiting your site, they will form a particular perception of your business. Hence, you definitely want your customers to have a good impression of your business within the first few seconds.

In case your website is visually unappealing and appears outdated, then your audience will judge your business negatively. If your website doesn’t offer a good user experience, then your site will have a high bounce rate. You will miss out on leads since they will be leaving your site for those of your competitors.

Web design is crucial since it affects the customer perception of your brand. The impression that they have about your site and business will determine if they remain on your site and find out more about your business or leave your page and go to your competitors. With proper web design, you will be able to keep your leads on your page.

2. It Contributes To Your SEO Strategy

A lot of web design elements and techniques affect the way you publish content on your site, which consequently influences how search engine spiders crawl and index your site.

This is one of those areas that you cannot afford to skimp on. In case your on-page SEO basics aren’t decent, then you will be facing a monumental task trying to increase your online visibility from the onset.

Apart from affecting how content is published on your site, various web design element

s directly impact SEO in and of themselves. It can be hard to understand web design if you don’t know how it works. But basically, your code should be SEO-friendly.

3. It Gives The Impression For Customer Service

Just by looking at your website, people can be able to determine how you will treat them. Your website’s design offers them an insight into how your business operates and how it views its customers. If your audience gets the impression that you aren’t putting any effort into your website, then will rightfully assume you won’t put any effort in catering to your needs.

Your site doubles as your customer service rep. When you have a bright, updated, and welcoming website, then your audience will feel that they are cared for. They will get the impression that your business is open and welcoming to everyone who visits your site.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.

Is Hiring A Houston SEO Company Worth It In 2019?

June 11, 2019 By SEO Houston Pros Leave a Comment

The Great Worth Of SEO Services In Houston In 2019

Is investing in SEO worth it in 2019? Does it pay to invest time and money in ranking high naturally given that Google’s algorithms keep changing and paid advertising yields much quicker results? There are numerous advertisers that have claimed that SEO is on its deathbed if it is not already dead. However, to determine whether SEO is still worth it, you should consider what it is that you are trying to achieve with SEO.

SEO, for the most, is a misunderstood product. It is not static nor is it a magical answer to all your marketing needs or problems. In many regards, SEO is a science and an art that continuously evolves. It requires SEO continuously study and notice the trends, patterns, and potential changes.

With this in mind, this read will help you determine whether SEO is worth the time and money. There are 3 main qualitative elements to consider in order to determine if SEO is, indeed a worthy investment.

What Can SEO Do & Achieve For Your Business?

You must have heard that SEO will help shore up your bottom-line. That is true, but only when all the stars align well. It is important to note that SEO is a direct factor in increasing your business’ revenue; sales are the direct cause of bottom line improvement. SEO is nor the end-all-be-all. Instead, it is a strong indirect factor that can shore up your revenue opportunities.

So, What Will SEO Do For You?

SEO will improve your overall ranking in Search Engine Results Pages (SERPs), thereby increasing the organic traffic you get, and improve the experience you give your traffic. User experience has long been an important ranking factor. However, it is increasing in importance given Google’s recent direction of making speed a ranking factor.

For your SEO effort to improve your overall profitability, your website should handle the organic traffic efficiently and funnel them to a sale effectively. No contact information displayed? No call to action? SEO will do very little to help your bottom-line.

SEO simply sends organic free-of-charge traffic to your website.

Which Is Better – Organic Or Paid Traffic?

First things first, you need to define “better”. There are people who consider quicker traffic as better. Other business owners consider quality traffic as better. Other business owners classify cheaper traffic as better.

As such, it all boils down to 3 categories:

Speed of the traffic to your site (sooner = better)
The quality of traffic (more conversions = better)
The cost of traffic (cheaper = better)

SEO = Slower Traffic Than PPC Traffic

If you are prioritizing the speed of result – essentially how fast you can generate traffic, then SEO is not a good marketing route to go. SEO is slow to mature and yield results. Performing SEO is basically trying to earn your website popularity. When your website goes online, it is one in a million websites to be launched that very same day! As such, SEO is slow to yield traffic

If speed is of the essence, you are better of going the PPC route.

SEO Delivers Higher-Quality Traffic Than PPC

The vast majority of search engine users do not trust ads. Ad-blindness is a real phenomenon and an ever-growing one for that matter judging by the growing list of ad blockers. People are fed up with the ads. You cannot even go to a local fast-food drive through without being lied to. How many times can you recall your burger look like anything like the pictures? See what I mean.

Over 70% of search engines users will scroll right past the ads section and go to the organic traffic section. They perceive the organic results to be more trustworthy and better. As such, when you rank higher, the visitors know that you earned your ranking rather than buying it.

As such, as long you target high-quality keywords and provide high-quality valuable content for your visitors, your conversions will be higher from organic ranking than PPC.

In this regard, if you are after quality visitors, you need to convey a sense of trust. You need to leverage SEO.

SEO Is More Cost-Effective Than PPC

PPC stands for “Pay Per Click” and is indicative of the form of acquisition you get from it. You pay for every click on your link. When you run an ad on Google, LinkedIn, Facebook, or Twitter, and someone clicks your ad, you have to pay for the click. The CPC – cost-per-click – will vary depending on the quality of your ad and the completion in your space.

You might spend $0.50 per click or $70 per click when you use PPC.

SEO, on the other hand, is not a per-click marketing model. Once you are ranked on the first page/top 10 on Google, you will continuously receive organic clicks. Importantly, you do not have to pay for every click.

SEO can eventually allow you to get the amount of traffic you get from your PPC budget, say $3,000, all for free.

As such, in the case of SEO, it delivers lower cost-per-acquisition in the long run. If you are interested in lower long-term costs, SEO is perfect for you.

How Much Will SEO Cost?

For you to get the proper picture, it is far better to consider SEO as an investment in your business rather than a cost. When you pay for SEO services, you are building an asset that involves building a website and creating content that will last as long as you need them to. Every dollar you invest in SEO will deliver results that stick with your business. As for PPC, you gain leads fasters but your leads disappear the moment you stop running the ads.

SEO Is A Long-term Investment.

So, now the question becomes, how much is the appropriate amount to invest in SEO?

The amount you invest in SEO will depend on the agency you use given that agency cost vary. It will also depend on your industry. However, you can expect to pay anything from $300 to $500 for local, low-competition SEO services involving a single location.

On the other hand, for national and multi-location with stronger competition, SEO will cost you anything from $1000 to $6000 per month. As such, the appropriate investment for your business will depend on your business goals, the lifetime value of your customers, and your budget.

Is SEO Worth It From A Time & Money Investment Point Of View?

If you have the budget for it, you should begin doing SEO as soon as possible. In SEO, time is a valuable asset. The longer you delay in investing in SEO, the longer it will take to get traction on SERPs ranking and the longer it will take to get the free traffic.

This is the case in one-person shops. In fact, investing in SEO makes more sense for small business operations. You can even take the DIY route rather than hiring an agency.

If you are interested in doing SEO as a DIY project, here are the 4 most important SEO tasks to do!

In a nutshell, SEO is a valuable investment. It is a worthy investment. Given that you are building assets for your company, SEO is an investment with long-term benefits.

What Are Your Thoughts?

Tell us what you think in the comment section. Do you feel SEO is worth it? Has SEO reduced your customer acquisition? Has SEO improved or lowered the quality of traffic you get?

You can go a step further by getting a personalized digital marketing plan to see the benefits you stand to get from SEO.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 18, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 3

Modern-day search engines are engineered to recognize and reward top-quality content posted on optimized websites. As such, it is not only important to craft content but the content must be of high-quality. To ensure you meet these targets, you can organize a content audit intended to give you insights as to the distribution between leadership and promotional themes.

With regards to thought leadership content, the content must be compelling, insightful, and substantial. It is not just a matter of developing content for the sake of it. Ensure that the content prioritizes content quality and not just quantity. Your content should not just promote you or your products, it needs to be useful.

Moreover, you should promote your content, both visual and non-visual contents, on your social channels. This is especially important for your high-quality and engaging content. As the content continues to engage with the audience and improving viewership/readership, Google and other search engines will consider your content as being valuable content. As a reward for producing high-quality content, they will rank you higher. Additionally, the natural links that you get from your promotional efforts tend to be more valuable than other links. Therefore, make a point of developing useful and informative content.

Website

For all your marketing efforts, you need a place to carry out all your conversions. A well-optimized website is the best place to do this. Endeavors such as convincing prospective customers and or clients to sign up to your newsletter or enter promotions are most effective when done on websites. Importantly, such endeavors help you convert visitors to leads. However, you need to get the content, the layout, the forms, the designs, and Call-to-Action (CTA) right.

Blog

The blog provides the best space for you to foster trust with your potential customers and clients. For starters, the blog is accessible via various internet channels, which makes it search engine optimized.

That being said, you should note that not everyone is readily willing to sign up for a demo or give their email to sign up for the newsletter. The best course of action is to clearly and ask the blog traffic to follow you on the various social media channels you are active. While they follow you on social media, you can use highly engaging content to capture their interest bringing them back to your blog. When they visit your blog several times, they will naturally explore your entire website. This makes your blog an important conversion tool.

Social Media

Social media has been growing tremendously in the recent past resulting in an explosion of information. These days, buyers are using social channels to get reviews of certain products and services, especially through the eyes of influencers and their peers. As such, you can use social networks for branding and exposure, you can use it for lead generation also. Therefore, you should aim to be easily accessible of social media channels such as Twitter, Facebook, LinkedIn, Instagram, etc. wherein you can build trust.

Outbound Marketing

While the main interest in marketing has been inbound marketing, the prudent approach is to blend both inbound marketing and outbound marketing. Inbound marketing will unboundedly yield lead generation activities, you still need outbound marketing to bolster your inbound marketing efforts and streamline the target audience.

Inbound marketing is the use of outbound channels to get your content and message to an audience of potential customers and buyers. These efforts are typically made through rented attention, instead of your own attention channels.
On the other hand, when dealing with outbound techniques, you have to make our audience know about you without having met you. As such, the outbound methods are designed to wow your audience, giving your company a stellar image. The massaging in outbound marketing is highly streamlined and it is accompanied by a compelling call-to-action.

This makes outbound marketing very effective; it can push a lead through a funnel very fast to the intended conversion, whether a purchase, a newsletter sign up, or any other end-goal. By combining both inbound marketing and outbound marketing, you can provide the leads with the extra urge to go down the funnel much faster.

The perfect blend of inbound marketing and outbound marketing can potentially skyrocket the number of shares and views you generate. Importantly, this increases the number of potential buyers accessing your message and content.

Email Marketing

Email is another important marketing tool. It is the most popular lead generation tactic that marketers use given its stellar ability to grab the attention of prospects. As such, you should use emails as one of your main communications channels. This will allow you to get your content and message directly to your audience, prospects, and leads.

Display Ads

The main advantage of display ads is the potential to directly reach out to a specific demographic or target a certain behavioral action. However, this means of lead generation allows you to target a specific location or even a specific online publication.

You can also use re-targeting ads which track your leads pattern of behavior on your website. With re-targeting ads, your visitors can be cookied, allowing you to display your ads to them even they visit other websites.

When done properly, display ads can drive leads, pass your message to your target audience, and educate your potential leads. In fact, displayed ads can and are used in every stage of the conversion funnel. You can use display ads to build your audience and brand at the upper stages of the funnel. It can help evaluate and educate your leads in the mid-section of the funnel. Finally, it can improve drive conversion at the bottom of the funnel.

Pay-per-Click Ads

Pay-per-Click better known as PPC is the ads that you are charged with each click of the ad. This model of marketing is usually deployed by search engines such as Google, Bing, and Yahoo on search results pages or even on third-party websites.

On search engine results pages, the PPC ads are displayed in the sponsored section of your results, which is typically located in the top section of the page. Therefore, you can use PPC to grab more attention to website and company. Importantly, you can use PPC to generate high-quality leads. By use relevant and targeted keywords in your ads, your ads will be displayed when your audience search for the keywords.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the fourth installment of this article!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 11, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 2

To be successful at lead generation, a lead must be willing to invest in lead nurturing and facets of Middle of Funnel (MOFU) techniques. The MOFU techniques are designed to nurture the already established relationship and create and grow trust by providing high-quality engaging content. Importantly, the techniques should gently guide the lead to making a purchasing.

In recent times, to be successful in lead generation, you have to combine TOFU and MOFU techniques and approaches effectively into a holistic marketing philosophy. Only then can you efficiently convert your leads into paying customers and or clients.

Lead Generation Research

Lead generation tactics are an important part of lead generation. Increasingly, companies are now spending a lot of money to diversify the creative means they can capture their audience’s attention despite all the noise that exists.

Lead Generation Budget Observed Trends

In recent times, we have observed the rise in the net spending on lead generation by marketers. The money is typically used in SEO, website optimization, and social media.

CMO Lead Generation Focus

MarketingSherpa reckons that senior-level marketing executives and CMOs are prioritizing increasing or getting measurable ROI from their marketing efforts. Moreover, they are prioritizing the optimization of marketing and sales funnel over in their lead generation. As such, CMOs are focusing on finding viable methods of improving the quality of the leads generated from their marketing efforts and investments.

Top Lead Generation Challenges

As mentioned above, lead quality is the main priority for marketing executives across the board. However, lead quality is a significant challenge that marketers have to deal with. An IDG study revealed that 61% of the marketers in the study find generating high-quality leads to be a huge challenge.

That being said, marketing executives have to contend with inadequate resources. They have to operate with inadequate budgetary resources, staffing, and inadequate data (both quality and quantity-wise) while still trying to generate quality leads.

Most Effective And Efficient Lead Generation Tactics

Another IDG survey dubbed The B2B Lead Generation Marketing Trends Survey revealed email marketing, corporate websites, tradeshows, and conferences are the most effective and popular lead generation tactics in use today. Conversely, direct mail and print advertising have been identified as the least effective lead generation tactics.

Fundamentals of Lead Generation

To get the fundamental of lead generation right, you need to appreciate that defining a lead is a subjective matter. It all depends on the company involved. Typically, the definition of a lead will depend on a company’s sales cycle. However, a lead is generally defined as a qualified potential buyer who offers a certain level of interest in buying your goods or services. It is important to note that every lead that submits details with you gets something in return; this might be additional information on the products or a convincing offer.

Generally, there are two types of lead generation – inbound and outbound. Nonetheless, the basic principles of recognizing, nurturing, and customer retention remain part and parcel of a comprehensive strategy.

Inbound Marketing

Inbound marketing entails assisting potential customers and/or clients learn about or locate your company, typically before they consider making a purchase. In doing this, you convert this early audience into having a preference for your brand, eventually turning them to a lead and revenue.

In a market where customers are immensely empowered by having ample choices, marketers cannot rely on trade shows, advertisements, cold calling, and other outbound marketing tactics only. Today’s consumers are educated and knowledgeable, and, therefore, require a lot of information. As a marketer, you work is find innovative and creative ways of standing out in the crowd and catching the attention of the audience. To achieve this, you need a good grasp of inbound marketing.

You can achieve this by providing a blend of informative, relevant, and entertaining contents. The goal is to create a relationship with your audience who are also your potential clients. That said, note that creating content is not enough. You need to avail the content to your audience through channels your potential clients use.

We will delve into some of the most effective inbound leads generation:

SEO and Content

Your inbound marketing efforts will quickly hit a brick wall if you do not generate and use the right content. Content marketing, therefore, is a cornerstone to inbound leads generation. Content marketing is at its core creating and disseminating in-depth and useful content in an effort to capture the attention of a well-defined target audience and engage with the audience with the end goal being helping the audience take profitable customer actions.

Email marketing, social media marketing, and other types of marketing thrive on content. Having the right content can get you right in front of the buyers, helping you to gain their trust.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the third installment of this article!

Houston SEO Experts Prioritize Based On Impact

January 11, 2019 By SEO Houston Pros Leave a Comment

Prioritizing SEO Tasks Based On Impact Pt1

How can you really know if the content and SEO changes that you are making to your website will actually benefit it? In this article, we will be looking at various ways that your resources can be prioritized so that your bottom line is impacted and your business objectives are supported.

“What needs to be done to optimize our website?”

Every search engine optimization (SEO) expert is faced with this question, but unfortunately, there is no easy answer to it. After all, there has never been a website that only needs one single thing.

That is the problem with search engine optimization. It is comprised of numerous things so that when you are faced with that all-important question of what needs to be done, we tend to provide too many recommendations. Most teams, unfortunately, are not equipped with the necessary knowledge or resources for handling them and end up getting very little or nothing is done, instead of everything that needs to be completed.

So how can we guarantee that the necessary changes are being made by our teams in order to drive a successful outcome?

Throughout my career, I have faced this challenging time and time again, and fortunately, I have learned a couple of different ways to handle this. So let’s take a look at some of them.

Prioritize According To Impact

There are only so many hours in the day, meaning that you often can’t get everything done. So, if there are only one to two things that we can get to on our list, then we need to make sure we select the recommendations that will have the greatest impact on the overall website.

For example, let’s examine the technical SEO audit. With a technical audit, some of the things that we may recommend include image compression, heading tags, redirect updates, canonicalization, and 15 other different things. If a development team is bogged down already with their regular daily tasks, it won’t be able to fit all of these things in.

In order to ensure that something gets done, we need to look at what is actually holding the website back. Title tags might not appear to be the world’s highest priority, but if your website doesn’t have them, then just making that change could lead to some fairly significant improvements for your site.

When recommendations are being made, teams need to understand where they need to begin and what things can wait until later. Not everything will be a top priority.

Prioritize according to resources

When it comes to resource the exact same thing applies.

We recommended last year that a client transition their website over to HTTPS from HTTP. They were excited and completely on board, but then we realized the client didn’t have anybody for managing this process.

It is no small task to move a website to HTTPs. Errors can be made, it may be a difficult process, and several times now I have seen it result in the loss of significant amounts of organic traffic (thanks a lot, Google). We were unable to take on that risk. For nearly a year we held onto the recommendation until the right personnel was in place to guarantee a smooth transition. Now everything has been switched over properly, and the website is enjoying a nice increase in traffic.

Here is another example to look at. Other clients of ours needed help with writing content. However, they didn’t have anybody to approve, edit or manage the process, which would result in a backlog of blog posts that went unpublished. Unpublished blog posts help absolutely no one.

We decided instead to switch over to blog refreshes. What we did is identified some older blog posts that could use an update and began updating the content. It wasn’t necessary to have an extensive review for this, and we were able to implement these changes. It resulted in an increase in blog traffic, and improvements were made without having to have any new content.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article in this series.

Houston Seo Experts On Link Building

December 20, 2018 By SEO Houston Pros Leave a Comment

Link Building and Houston SEO: What You Need to Know

There have been many changes in strategies in the world of search engine optimization, but there is one constant that has remained, and this is the importance of high-quality link building on search engine rankings and increasing brand recognition. If you run a small business or even a startup, you will need to have a Houston SEO campaign that includes inbound link building;

What is it?

In simple terms, inbound links are those links that are placed on external websites and they link back to your website. This can link to a specific page or a blog post.
It is one of the factors used in ranking, and this is why search engines will look at the inbound links of your website. It will use this information to determine how you are going to rank. But is not where they stop. They will go ahead and do an evaluation of the relevance and authority of the website linking to yours. Is the external website authoritative? Is the website trustworthy? Is it relevant in the industry it is in? In short, the website that you are using to link to yours must be of high-quality before it can have any impact on your Houston SEO.

What Are the Benefits?

What can you expect when you have effectively used inbound link building as part of the campaign?
Some of the benefits you can expect to get include:
Brand visibility: The brand name of the company will be used and this will help in improving your brand visibility.
Improve rankings: Links from external sites will help in boosting the domain authority of your website, and this will lead to improved rankings.
Long-term value: The impact it will have strengthens with time, and this means you can see the benefits for a long time to come.

Facts on Inbound Link Building

There is no doubt of the role played by inbound link building in your SEO plan. But this area can be a little confusing. It is not like the other SEO concepts such as picking specific keywords and publishing informative content, it is not a straightforward process.
Another fact that tends to confuse many people is that it will take some time before you see results. Even businesses using some of the best SEO link building strategies are not able to get immediate results. Inbound links will help in providing tremendous benefits both in building the domain authority of your website and improvement in rankings. Linking will be the backbone of your SEO plan.

Inbound Link Building Solutions With Houston SEO Experts

The volume of links you are able to get from an authoritative site will have a direct impact on your rankings. Give us a call because we are an experienced Houston SEO company ready to help you out with your campaign.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Houston SEO Service On Voice Searching & SEO

December 20, 2018 By SEO Houston Pros Leave a Comment

Voice Search and SEO: What You Need to Know

Voice-activated search was once thought as being a joke, but the growth it has been having in the recent months has proved otherwise. There are many experts who were surprised by this increase, and this has shown that voice search is not something that can be overlooked when it comes to Houston SEO strategies and web design.
Why has it become popular?

Users loved voice assistant when they first came out, but most of the results were a hit and miss thing. There were very few responses that were making sense. AI technology has become even more sophisticated, and this has led to improved accuracy. Google report showed that the accuracy of voice recognition had grown to 95 percent by 2017.

Many players in the industry such as Microsoft’s Cortana, Amazon Alexa, and Google assistant started to release them because of the increased accuracy. Many mobile devices started coming with inbuilt voice activation, which added to the numbers.

What does it mean for SEO?

It is common for people to use it for things such as making calls, but it has started to be used by many people to search for things. What does the growth of voice search mean for Houston marketing strategy?

There was a recent survey done which showed that asking for directions was the most common voice request both in adults and teens. Some other information high on the list includes the location and store hours.

It also showed an increase in voice recognition searches for inquiries related to business, like customer support, sales and deals, and upcoming events. It is important to think about voice during your Houston SEO and web design plan.

What makes it Different?

Google has continued to do improvements on their algorithm so as to get rid of non-relevant results and filter out any spam. They have guidelines and penalties that ensure that the most accurate results are displayed. The area of voice search is still in its infancy, so it is not the same because the refined processes aren’t there yet.

People tend to use voice search in a different way than they would do text. With voice, people are more likely to use short questions and phrase inquires. You will need to use a different approach when optimizing for voice.

Why is Now the Best Time for Voice SEO?

Experts believe there will come a time when voice will overtake text. Time will tell, but the number of people using voice has been increasing fast. Many mobile phones are coming with voice assistants, and this has lead voice assistants to reach 420 million. Voice search should be part and parcel of any Houston SEO and web design.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!