The Great Worth Of SEO Services In Houston In 2019
Is investing in SEO worth it in 2019? Does it pay to invest time and money in ranking high naturally given that Google’s algorithms keep changing and paid advertising yields much quicker results? There are numerous advertisers that have claimed that SEO is on its deathbed if it is not already dead. However, to determine whether SEO is still worth it, you should consider what it is that you are trying to achieve with SEO.
SEO, for the most, is a misunderstood product. It is not static nor is it a magical answer to all your marketing needs or problems. In many regards, SEO is a science and an art that continuously evolves. It requires SEO continuously study and notice the trends, patterns, and potential changes.
With this in mind, this read will help you determine whether SEO is worth the time and money. There are 3 main qualitative elements to consider in order to determine if SEO is, indeed a worthy investment.
What Can SEO Do & Achieve For Your Business?
You must have heard that SEO will help shore up your bottom-line. That is true, but only when all the stars align well. It is important to note that SEO is a direct factor in increasing your business’ revenue; sales are the direct cause of bottom line improvement. SEO is nor the end-all-be-all. Instead, it is a strong indirect factor that can shore up your revenue opportunities.
So, What Will SEO Do For You?
SEO will improve your overall ranking in Search Engine Results Pages (SERPs), thereby increasing the organic traffic you get, and improve the experience you give your traffic. User experience has long been an important ranking factor. However, it is increasing in importance given Google’s recent direction of making speed a ranking factor.
For your SEO effort to improve your overall profitability, your website should handle the organic traffic efficiently and funnel them to a sale effectively. No contact information displayed? No call to action? SEO will do very little to help your bottom-line.
SEO simply sends organic free-of-charge traffic to your website.
Which Is Better – Organic Or Paid Traffic?
First things first, you need to define “better”. There are people who consider quicker traffic as better. Other business owners consider quality traffic as better. Other business owners classify cheaper traffic as better.
As such, it all boils down to 3 categories:
- Speed of the traffic to your site (sooner = better)
- The quality of traffic (more conversions = better)
- The cost of traffic (cheaper = better)
SEO = Slower Traffic Than PPC Traffic
If you are prioritizing the speed of result – essentially how fast you can generate traffic, then SEO is not a good marketing route to go. SEO is slow to mature and yield results. Performing SEO is basically trying to earn your website popularity. When your website goes online, it is one in a million websites to be launched that very same day! As such, SEO is slow to yield traffic
If speed is of the essence, you are better of going the PPC route.
SEO Delivers Higher-Quality Traffic Than PPC
The vast majority of search engine users do not trust ads. Ad-blindness is a real phenomenon and an ever-growing one for that matter judging by the growing list of ad blockers. People are fed up with the ads. You cannot even go to a local fast-food drive through without being lied to. How many times can you recall your burger look like anything like the pictures? See what I mean.
Over 70% of search engines users will scroll right past the ads section and go to the organic traffic section. They perceive the organic results to be more trustworthy and better. As such, when you rank higher, the visitors know that you earned your ranking rather than buying it.
As such, as long you target high-quality keywords and provide high-quality valuable content for your visitors, your conversions will be higher from organic ranking than PPC.
In this regard, if you are after quality visitors, you need to convey a sense of trust. You need to leverage SEO.
SEO Is More Cost-Effective Than PPC
PPC stands for “Pay Per Click” and is indicative of the form of acquisition you get from it. You pay for every click on your link. When you run an ad on Google, LinkedIn, Facebook, or Twitter, and someone clicks your ad, you have to pay for the click. The CPC – cost-per-click – will vary depending on the quality of your ad and the completion in your space.
You might spend $0.50 per click or $70 per click when you use PPC.
SEO, on the other hand, is not a per-click marketing model. Once you are ranked on the first page/top 10 on Google, you will continuously receive organic clicks. Importantly, you do not have to pay for every click.
SEO can eventually allow you to get the amount of traffic you get from your PPC budget, say $3,000, all for free.
As such, in the case of SEO, it delivers lower cost-per-acquisition in the long run. If you are interested in lower long-term costs, SEO is perfect for you.
How Much Will SEO Cost?
For you to get the proper picture, it is far better to consider SEO as an investment in your business rather than a cost. When you pay for SEO services, you are building an asset that involves building a website and creating content that will last as long as you need them to. Every dollar you invest in SEO will deliver results that stick with your business. As for PPC, you gain leads fasters but your leads disappear the moment you stop running the ads.
SEO Is A Long-term Investment.
So, now the question becomes, how much is the appropriate amount to invest in SEO?
The amount you invest in SEO will depend on the agency you use given that agency cost vary. It will also depend on your industry. However, you can expect to pay anything from $300 to $500 for local, low-competition SEO services involving a single location.
On the other hand, for national and multi-location with stronger competition, SEO will cost you anything from $1000 to $6000 per month. As such, the appropriate investment for your business will depend on your business goals, the lifetime value of your customers, and your budget.
Is SEO Worth It From A Time & Money Investment Point Of View?
If you have the budget for it, you should begin doing SEO as soon as possible. In SEO, time is a valuable asset. The longer you delay in investing in SEO, the longer it will take to get traction on SERPs ranking and the longer it will take to get the free traffic.
This is the case in one-person shops. In fact, investing in SEO makes more sense for small business operations. You can even take the DIY route rather than hiring an agency.
If you are interested in doing SEO as a DIY project, here are the 4 most important SEO tasks to do!
In a nutshell, SEO is a valuable investment. It is a worthy investment. Given that you are building assets for your company, SEO is an investment with long-term benefits.
What Are Your Thoughts?
Tell us what you think in the comment section. Do you feel SEO is worth it? Has SEO reduced your customer acquisition? Has SEO improved or lowered the quality of traffic you get?
You can go a step further by getting a personalized digital marketing plan to see the benefits you stand to get from SEO.