Eight Types Of Businesses That Can Benefit From SEO In Houston
No matter what products you sell or services you provide, there are customers out there waiting to do business with you. Whether you target other businesses or sell directly to individual consumers, you should do everything you can to make it as easy as possible for people to find you. One of the best ways to accomplish that is through SEO. By putting together a solid search engine optimization plan, you can connect with customers who are actively searching for keywords and phrases that are related to your business.
Although every business can benefit from SEO, businesses in some industries stand to gain more by optimizing their sites than others. In these particular industries, developing a marketing strategy that includes SEO is extremely important.
The eight industries that can realize the greatest benefit from SEO are listed below.
1. Professional Service Providers
On the Internet, your website is the first introduction that most people have to your business. According to researchers, as many as 80% of people conduct research on the Internet before hiring a company or investing their money. When people visit your website, they are interested in learning more about your services. This not only includes researching what you do but also figuring out whether or not you provide high-quality services. If your site isn’t listed at the top of the search results on major search engines like Google, your business may never be discovered by these potential customers.
Professional service providers in industries like financial planning, accounting, and Internet technology can use SEO to connect with people in their own local communities. Local searches are on the rise, with more people than ever checking online before hiring businesses in their own communities. Through the use of SEO, businesses that provide professional services can connect with consumers who are interested in working with them.
2. Home Improvement
Home improvement projects usually involve remodeling, renovating, or adding on to an existing space. These projects sometimes take place inside the home. For instance, a homeowner may put in a new plumbing or electrical system. Other times, the work involves the exterior of the home. Homeowners may choose to pour concrete, install new siding, put on a new roof, or tackle other outdoor projects. Landscaping projects also fall into this category.
Companies that specialize in services related to home improvement can benefit from using SEO to reach a local market. By optimizing their websites, they can get more leads. When people need work done on their homes, they typically turn to the Internet to find local contractors. By creating a targeted local SEO campaign, companies can tap into this large online market.
3. Medical Providers
Doctors, dentists, and other professionals in the field of medicine also cater to a local audience. People sometimes search for new providers when they become sick. Other times, they may change insurance plans only to find that their old doctor no longer takes their insurance. In cases like these, they almost always go online to find doctors in their area. Medical providers who use local SEO are more likely to get discovered by these patients than providers who don’t.
4. Internet-Based Businesses
SEO is mandatory for companies that conduct their business online. Without a physical store for customers to visit, their online presence is the only way that people can find them. Getting noticed on the Internet requires a combination of both outbound and inbound marketing techniques. SEO is an excellent way to gain more exposure. Along with that, companies like these also need to optimize their websites for mobile users, actively participate in social media, and grow their sites through the use of content that is generated by their users. When done correctly, SEO can result in more leads, helping these companies grow over time.
5. Real Estate Professionals
The real estate industry focuses on buying and selling homes, businesses, and land. Depending on the property, these sales may involve any naturally occurring resources located on the land such as water or minerals. In some cases, it also may include a home, business, or other structure.
The world of real estate not only involves the buying and selling of properties like these but also activities like renting or constructing housing or commercial businesses. People who are in the market for a new home or apartment spent a lot of time searching online. That is why SEO is so important for professionals working in the real estate industry. From large real estate companies all the way down to independent realtors, anyone who sells real estate can benefit from optimizing their website.
This is one area where local SEO really shines. Professionals can optimize their websites to target cities, counties, or ZIP Codes. They also can target people who are looking for specific types of properties through both organic and paid marketing.
6. Businesses With More Than One Location
Companies that have more than one location can target specific customers through the use of local SEO. By designing a search engine optimization campaign that allows them to optimize their site for each individual location, they can connect with customers who are looking for exactly what they have to offer. For instance, if a company is holding a sale at one of their locations, they can optimize their site to target customers in those locations, helping to draw more people in.
7. Food Service Businesses
Restaurants, cafés, coffee shops, and other companies that serve food can use SEO to bring in more business. When people decide to go out to eat, they often search online for nearby restaurants. Through the use of SEO, a food service business can get their website in front of customers who are actively searching for that specific type of cuisine. This not only can bring in more customers but can also result in more reviews, helping your website become even more visible on the Internet.
8. Pet Service Providers
Companies that cater to pets and their owners can see a significant increase in business by using local SEO techniques. When looking for services like boarding, grooming, pet sitting, and dog walking, people almost always start their search online. Businesses that provide services like these can optimize their site, allowing them to beat out their competition so that they can get more business.
All eight of these industries can greatly benefit from local SEO. There are also many other industries where SEO can have a big impact on a company’s bottom line. By combining website optimization with other marketing techniques like blogging, getting listed in local directories, and posting on social media, you can start getting more attention for your business online.
When choosing an SEO agency, look for a provider that is capable of creating a comprehensive online marketing strategy for your business. We work hard behind the scenes to make sure that your site performs well, freeing you up to pay attention to other aspects of your business. Don’t wait to take action – otherwise, your competitors may beat you to the punch. It is well worth making this investment in your business.
If you are ready to start improving the performance of your website today, reach out to us right away to talk about your project for free. You can learn more on our blog about how companies in Houston can use SEO to get noticed.