ALL YOU NEED TO KNOW ABOUT LEAD GENERATION
Part 3
Modern-day search engines are engineered to recognize and reward top-quality content posted on optimized websites. As such, it is not only important to craft content but the content must be of high-quality. To ensure you meet these targets, you can organize a content audit intended to give you insights as to the distribution between leadership and promotional themes.
With regards to thought leadership content, the content must be compelling, insightful, and substantial. It is not just a matter of developing content for the sake of it. Ensure that the content prioritizes content quality and not just quantity. Your content should not just promote you or your products, it needs to be useful.
Moreover, you should promote your content, both visual and non-visual contents, on your social channels. This is especially important for your high-quality and engaging content. As the content continues to engage with the audience and improving viewership/readership, Google and other search engines will consider your content as being valuable content. As a reward for producing high-quality content, they will rank you higher. Additionally, the natural links that you get from your promotional efforts tend to be more valuable than other links. Therefore, make a point of developing useful and informative content.
Website
For all your marketing efforts, you need a place to carry out all your conversions. A well-optimized website is the best place to do this. Endeavors such as convincing prospective customers and or clients to sign up to your newsletter or enter promotions are most effective when done on websites. Importantly, such endeavors help you convert visitors to leads. However, you need to get the content, the layout, the forms, the designs, and Call-to-Action (CTA) right.
Blog
The blog provides the best space for you to foster trust with your potential customers and clients. For starters, the blog is accessible via various internet channels, which makes it search engine optimized.
That being said, you should note that not everyone is readily willing to sign up for a demo or give their email to sign up for the newsletter. The best course of action is to clearly and ask the blog traffic to follow you on the various social media channels you are active. While they follow you on social media, you can use highly engaging content to capture their interest bringing them back to your blog. When they visit your blog several times, they will naturally explore your entire website. This makes your blog an important conversion tool.
Social Media
Social media has been growing tremendously in the recent past resulting in an explosion of information. These days, buyers are using social channels to get reviews of certain products and services, especially through the eyes of influencers and their peers. As such, you can use social networks for branding and exposure, you can use it for lead generation also. Therefore, you should aim to be easily accessible of social media channels such as Twitter, Facebook, LinkedIn, Instagram, etc. wherein you can build trust.
Outbound Marketing
While the main interest in marketing has been inbound marketing, the prudent approach is to blend both inbound marketing and outbound marketing. Inbound marketing will unboundedly yield lead generation activities, you still need outbound marketing to bolster your inbound marketing efforts and streamline the target audience.
Inbound marketing is the use of outbound channels to get your content and message to an audience of potential customers and buyers. These efforts are typically made through rented attention, instead of your own attention channels.
On the other hand, when dealing with outbound techniques, you have to make our audience know about you without having met you. As such, the outbound methods are designed to wow your audience, giving your company a stellar image. The massaging in outbound marketing is highly streamlined and it is accompanied by a compelling call-to-action.
This makes outbound marketing very effective; it can push a lead through a funnel very fast to the intended conversion, whether a purchase, a newsletter sign up, or any other end-goal. By combining both inbound marketing and outbound marketing, you can provide the leads with the extra urge to go down the funnel much faster.
The perfect blend of inbound marketing and outbound marketing can potentially skyrocket the number of shares and views you generate. Importantly, this increases the number of potential buyers accessing your message and content.
Email Marketing
Email is another important marketing tool. It is the most popular lead generation tactic that marketers use given its stellar ability to grab the attention of prospects. As such, you should use emails as one of your main communications channels. This will allow you to get your content and message directly to your audience, prospects, and leads.
Display Ads
The main advantage of display ads is the potential to directly reach out to a specific demographic or target a certain behavioral action. However, this means of lead generation allows you to target a specific location or even a specific online publication.
You can also use re-targeting ads which track your leads pattern of behavior on your website. With re-targeting ads, your visitors can be cookied, allowing you to display your ads to them even they visit other websites.
When done properly, display ads can drive leads, pass your message to your target audience, and educate your potential leads. In fact, displayed ads can and are used in every stage of the conversion funnel. You can use display ads to build your audience and brand at the upper stages of the funnel. It can help evaluate and educate your leads in the mid-section of the funnel. Finally, it can improve drive conversion at the bottom of the funnel.
Pay-per-Click Ads
Pay-per-Click better known as PPC is the ads that you are charged with each click of the ad. This model of marketing is usually deployed by search engines such as Google, Bing, and Yahoo on search results pages or even on third-party websites.
On search engine results pages, the PPC ads are displayed in the sponsored section of your results, which is typically located in the top section of the page. Therefore, you can use PPC to grab more attention to website and company. Importantly, you can use PPC to generate high-quality leads. By use relevant and targeted keywords in your ads, your ads will be displayed when your audience search for the keywords.
Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the fourth installment of this article!
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