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Utilizing Efficient Houston Content Marketing

December 14, 2017 By SEO Houston Pros Leave a Comment

Are You Measuring Your Content Marketing Success?

According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success.

Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance to ensure you’re increasing traffic to your websites, fostering engagement from social media, capturing leads, and generating sales from your content.

Having a content performance plan allows you to hone in on what’s working so you can continue creating these favorable outcomes from your marketing. Through testing and analyzing you’ll gain a better understanding of your audience’s behavior and what they want, which positions you to deliver more of what they want.

How to Measure Your Content Marketing in Houston

The good news is, measuring your content’s performance doesn’t have to be a technical, arduous task.

Although there are a plethora of tools you can use, keep it simple by using Google Analytics for your website and the native analytics on the marketing platform you’re promoting on. You’ll efficiently collect the data you need to discover which content is resonating best with your audience.

Next, ask yourself the following questions on a weekly or monthly basis to gauge your content marketing results:

What keywords are people using to find my content on Google? On social media?
Which content types are viewed or read the most? (blog posts, videos, social videos, email messages, infographics, articles, etc.)
Which content types are shared the most?
Which content topics generate the most engagement (i.e., likes, shares, and comments)?
Which content types create the most social engagement?
How long are visitors staying on my page (dwell-time)?
Do they visit other pages on my website?
How many page views did my content receive?
How many leads did my content generate?

Can you see how these questions can give you a greater sense of what’s driving results from your Houston internet marketing? It helps you see what your audience gravitates to the most, allowing you to focus more on creating content to better serve their needs and wants.

Measuring your content marketing is a key ingredient to inbound success. Use this guide to begin better assessing your content efforts. With consistency, you’ll create a winning formula that produces favorable results, enriching your overall digital marketing.

Content Marketing In Houston Is A Great Tool To Use

October 12, 2017 By SEO Houston Pros Leave a Comment

The Benefits Of Utilizing Houston Content Marketing

Content marketing is nothing new, but it is more important now than it has ever been. Remember, content is king and it is usually the cornerstone of all digital marketing strategies and it is one of the best ways to get the most from the internet. In other words, there are many rewards you can reap from content marketing.

With that said, there is no single strategy that works for everyone when it comes to content marketing. If you want to get the most from it, then you have to focus on creating content that is useful, of high-quality and unique, as well as entertaining and interesting to your targeted market. It doesn’t matter whether it’s video content, text content or podcasts, you want to make content shareable and relevant. With that said, read on to find out what exactly determines content is king.

Content Marketing Is Great For SEO In Houston

Houston SEO companies know that quality content writing is a must, and there are two reasons why high-quality content impacts SEO and ranking. One reason is that content that is unique and between 300 to 500 words long and that include internal links to relevant content can boost a site’s organic rank, so does including keywords in a natural way. When a site is ranked high, then it will be exposed to many more consumers who are searching for similar content.

Also, the authority of your brand can improve via a consistent content strategy. It may also help you create a backlink profile. Having a strong backlink profile is important in regards to SEO.

Content Encourages Engagement

Great content encourages users to engage with you, regardless if the content is in the form of a blog post or social media post. If the content is amazing and people love it, then they will comment on it, share it with others or like it. If you want to increase engagement on your content, then you’ll want to make sure your strategy includes posting content on social media channels, and this includes all social media channels you use and not just one or two.This is how you’ll expose your content to as many people as possible.

Generate New Leads And Make More Sales

The better your content, the more awareness you’ll raise for your brand and this will help you generate more leads. Not only will you generate more leads, but you’ll make more sales. High-quality content is described as being content that is not that sales-oriented nor reads like an advertisement. This allows consumers to read and enjoy content without feeling like they are reading a sales pitch.

Content is king and there are many reasons why. If you need help with content, work with one of the few Houston SEO companies that can help. Contact us or call SEO Houston Pros if you want to make the most of your content and SEO.

The Benefits Of SEO First Approach To Your Marketing Strategy In 2017

September 29, 2017 By SEO Houston Pros Leave a Comment

Many marketers are still pursuing a largely outdated and ineffective approach to content marketing. When they should be putting search engine optimization in front while planning a new marketing campaign or writing a blog, they are doing the exact opposite by thinking of SEO right at the end.

The modern SEO approach can help you figure out your targeted audience, the stage of the visitors in their buyer’s journey, the kind of content preferred by most of the audience as well as the information they want. These insights combined together allow you to create a highly effective overall content strategy. Therefore, it is recommended to put SEO right at the beginning of every marketing project in order to get the full benefits of the best SEO marketing in Houston.

Content Should Be Focused on Particular Keywords

The approach of creating your content calendar on the basis of questions asked in the comments, customer service as well as in your office is not effective. Digital users may not be necessarily looking for those particular content ideas. The type of content that needs to be put on your website should be based on the questions that your targeted audience is already asking. The best way to get ideas and inspiration for your content is Google.

An effective content strategy begins with proper keyword research as modern keyword research approach can give you a lot of insights into what your audience is searching for. This approach to content creation allows marketers to quickly identify the needs of their users and brainstorm ideas for content based on the needs of the users which in turn allows them to create the content right the first time. This approach also helps in generating good amount of content ideas to fill up your editorial calendar.

Content Should Be Defined by Keyword Research

Keyword research not only helps you in identifying the type of content users want but it also tells marketers ways to create that content. Marketers can use the search results for targeted keywords to discover important insights into content creation.

Here is a little guide on how keyword research can be used for content creation.

Type of Information

When the search results for the targeted keyword include a lot of basic definitions, information for beginners as well as how-to guides, it means that the intent behind the keyword is general information acquisition.

Defining the Audience

If this search results returned by Google are highly technical or offer extremely detailed information, it’s likely that the content is targeted at individual contributors. If the returned results are high-level thought leadership pieces, it’s likely that it is targeted at executives.

User intent research allows marketers to define their audience and figure out who are searching for a particular keyword. It allows marketers to create personalized content for the audience.

Defining the Stage of the Journey

If the results returned for a keyword is beginner level content, it shows that the searchers are still looking for information and may not have identified the problem that requires a solved. On the other hand, if the results for keywords produce product comparisons or similar content, it suggests that users have identified the problem and are looking to make a purchase in order to solve their problem.

Keyword research performed in this manner allows marketers to expand the ideas in their editorial calendars. The content that is written using this approach will include all the required information and will be targeted at the right audience, and it will cater to searchers at that particular stage in their journey. In simple terms, this approach to keyword research helps in getting the content right the first time instead of discovering these insights once the content has been created.

SERP Analysis Reveals Google’s Ranking Priorities

SERP analysis helps marketers in determining the kind of results preferred by Google’s algorithms. To gain high rankings in the search engine result pages, marketers need to find out the factors that are prioritized for their content, niche, industry and other such things. Without a proper SERP analysis, it’s a waste of their time and effort as these efforts are unlikely to have any positive effect on their business.

First-page search results should be analyzed by marketers in order to build a personalized list of factors that affect rankings in their niche or industry. The top search results should be analyzed for identifying consistencies to figure out the main ranking factors in that particular niche or industry.

It will allow marketers to identify their user’s preferences and create the right kind of content in the right format in order to get high rankings in the search engine result pages.

Contact SEO Houston Pros or call now for more information on how we can jump start your SEO campaign!