Due to an increased online presence of attorneys, changes to consumer shopping behaviors and online marketing, attorneys must fight for their clientele through effective search engine optimization. Search engine optimization is the technique of configuring the onsite and offsite elements of your website so that your website ranks high when specific keywords or key phrases are searched for. Approximately 60 to 80 percent of all searches performed are done so through Google, making it the dominant search engine, which is why you must stay up to date on the latest Google updates. Many of the same SEO tactics can be used across various industries across the web. However, to improve the effectiveness of your online marketing, you should custom tailor your SEO for the legal industry. Because of the regulations and rules of the state bar associations, marketing can be quite different than other industries, which is why you need a top-rated Houston SEO company like SEO Houston Pros. Attorneys must be careful when marketing their firms online. If an attorney violates any advertising or ethical guidelines, the state bar could impose stiff penalties. Continue reading to learn the best tips to help get your law firm ranked on the first page of search results.
The first step towards optimizing a legal website is performing keyword research. Lawyers for focus on keywords that an internet user would be when searching for an attorney to use. Those terms should be used to help increase the traffic of your law firm’s website. For example, people may search for the keywords “Houston car accident lawyer” or they may search for “Houston car accident attorney.” Research has shown that there are more searches for the term attorney than the term lawyer. The key is to determine the keywords that people in your area are using when doing a search. This information can help you determine the keywords and phrases that you should include on your website to increase your visibility by ensuring that your website appears on the first page of Google results.
Compare different variations of your keyword phrases to help you determine what people are searching for. When choosing phrases, look for those with high search volumes but moderate competition in your area. In addition to this, low competition keywords should be targeted to increase your website rank. In addition to your main keyword or keyword phrase, use phrases and terms that are synonymous. Take a look at where your competition ranks with keywords and phrases and work to make the content on your website better than your competitors.
Specific Calls to Action
A call to action is used to prompt your visitor to do something. Call to actions for attorneys are different than other industries and requires additional strategies by a Houston SEO company. Lawyers should place the call to action in the top portion of the website before a visitor is required to scroll down to view more information. Your telephone number should also be displayed in a prominent location like the header or the footer of your webpage. In addition to this, you should use more than one contact method. Do not rely solely on a contact form or a phone number; instead, provide several ways for a visitor to reach out to you.