Expert Social Media Marketing Advice: Learn Good Pointers
After formulating an SEO strategy to dominate your market, it will then come to sharing and/or linking content on your social media platforms and accounts, then there are a number of guidelines to follow, as well as a few things not to do. When you have created your own social content, it could be an on-site article or blog post, an article from another site, a podcast, or even a produced video. It might just be content that you are sharing with someone else. Anything that’s interesting or of value to others needs to be shared and also linked through the right channels. Here are a few pointers that you can use freely for optimizing your social media content.
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What You Should Do When Linking Social Content
As a general rule of thumb, it’s good to start with Facebook when posting any of your content. This is the biggest social media platform of all, and estimated one-quarter of all Internet traffic goes through links that are on Facebook.
When you do create your own social content, make sure it is linked directly to a web page hosting it, often your company site or business blog.
There’s a pair of ways to accomplish this, as you either get to include the website you are targeting with your Facebook post, or you can just include the Facebook post itself on your actual website using Google Analytics and Facebook SDK Embed tools. That works, interestingly enough, by tracking pixels for every website from Google Analytics and your social sites.
That content also needs to be linked to any indirect pages too. Indirect pages are any Web pages with content that is similar, but not actually your personal page. That means that if you are posting anything important on social media regarding your company, be it an article, video, or press release, then you are able to share your own social link from other sites that have news about your business or industry. That includes your own website, blogs, and even other Facebook pages.
Next, just make sure that your own direct website is linked to any indirect pages, and that part is finished. Do this simply by incorporating your website links where your content originates in the post you share. It’s easier than it looks.
Next, you move into both the middle and bottom sections of the above graphic. The middle section is easy enough, since you should always, always, always duplicate all your content on other sites with social networking. That means that if you post something to a Facebook page you have, it should also get posted on any other social media site that is possible, be it Twitter, LinkedIn, YouTube, or Pinterest. If your social platforms are linked, as they should be, this process can be automated. If your various social platforms aren’t linked currently, please click here to learn how you can accomplish this.
The bottom section of your graphic is to be used when sharing any content that you are not the actual or original author of. For instance, if a news reporter writes any news story regarding your company’s new store opening, product, or service, then that reporter should be listed as the “author.” Include their social media sites if it’s not already there, as it’s easiest and best to just do a direct social share straight from their own social media profiles.
Finally, if you any content you get and share come from an original website, then a link back to it needs to be included with any other links that might be relevant based on the content or circumstances in question.
What You Shouldn’t Do With Social Media Content Posting
When you are posting various content on your social media sites, always make sure that you incorporate links back to your website, the other social media platforms you’re on, or even both. You should never just post something trivial regarding your business and then put your feet up waiting for conversions.
