Web Design Houston Tx - Archive - SEO Houston Experts & Search Engine Optimization Consultants

Creating Successful Web Design in Houston

December 14, 2017 By SEO Houston Pros Leave a Comment

Why is Your Houston Website Design Scaring Customers Away? Here Are Our Tips For Success

If your website is receiving plenty of visitors but few conversions, then apparently there’s a problem. All the traffic in the world is worth little if your visitors take one look at your site and then back away, never to be seen again. Here are some issues to pay careful attention to if you want to turn your hard earned traffic into profitable business.

Need for Speed

Slow loading sites are remarkably effective at driving visitors away. Studies have shown that users start to lose patience after as little as one second’s delay, and that every additional tenth of a second reduces a page’s engagement rates by 10%. To counter this, remove all unnecessary features from your pages, optimize your images, and place any resource-hungry scripts at the bottom of your source code to ensure they don’t slow down page rendering.

Landing Page Targeting

If you’re driving traffic via advertising, you need to make sure your ad copy and the landing pages match up correctly. If a visitor arrives at a generic page rather than one which delivers on the ad’s promises, they’ll quickly hit the back button rather than looking any further.

Organic Relevance

Similarly, are search engines delivering relevant organic traffic to your pages, or does the targeting seem a little off-base? Could you tweak your content to give it a tighter focus, helping search engines to deliver more closely matched traffic? Alternatively, if your content is attracting unexpected visitors, can you capitalize on this traffic by expanding your content or product range to suit their expectations?

Mobile Compatibility

The days of desktop PC dominance are far in the past, and any modern website needs to function across a wide range of devices. If you present tablet or smartphone users with an unholy mess of tiny text, hidden navigation, and sideways scrolling, they’ll disappear with a single swipe.

Intrusive Advertising

From pop-ups to welcome mats, each aggressive ad technique you employ places another obstacle in the path of a user. Is the tiny amount of ad revenue worth alienating most of your visitors?

Content Dilution

Less intrusive forms advertising may not be as immediately annoying as pop-ups and their ilk, but it’s still unwise to go overboard. If you place too many ads, you’ll dilute the impact of your content, confusing visitors rather than enticing them to stay.

Confusing Clutter

A visitor to your page should be able to see at a glance that they’ve found what they’re seeking. If a cluttered layout gets in the way of this, or your navigation causes confusion, then visitors will be lost. A good website should grab the visitor and lead them deeper, not overwhelm them with detail.

Poor Text Formatting

Also, pay attention to the format of your text content. Provide a descriptive headline and a skimmable summary to convince a reader it’s worth continuing, and use plenty of white space to avoid the “wall-of-text” effect.

Unprofessional Design

Lastly, your pages should look reasonably attractive. They needn’t be candidates for a design award, but first impressions count, and your design should reflect your niche. A clean, professional appearance is especially important in “serious” topics such as finance, while a little glitz and glamour are ideal for fashion websites, and so on. Animated graphics, clashing or garish colors, and jocular font faces all belong firmly in the past.

Generating traffic is difficult and expensive, whether you’re using pay-per-click advertising or advanced SEO techniques. However, making the most of that traffic is what can make or break a business – and if your website design in Houston turns visitors away after a single glance, your chances of success could be doomed from the start.

For more information, call now or contact SEO Houston Pros today!

Does Your Houston Business Have Unlovable Website Design?

October 12, 2017 By SEO Houston Pros Leave a Comment

Provide Your Houston Website Design With The Right Amount Of TLC

There are many issues that could affect a website. One of those issues is for the website to be unlovable, a problem that is often shown by people quickly leaving your website upon arrival or a high bounce rate among your visitors. This type of behavior is often shown when people don’t love your website but it may also cause the search engines not to love your websites as well. Fortunately, there is hope. These SEO tips will help you to generate more love among your visitors and the search engines. By applying these tips to your website, you will find that your website is getting a lot of love again.

Ask any web marketing expert and they will tell you to build your website for people, not for search engines. That doesn’t mean, however, that SEO is either dead or outdated. In fact, you don’t need to look any further than the search engines to learn how to market your website properly. All of those engines, including Google, Yahoo, and Bing provide webmasters with a roadmap that will allow them to see success from those efforts.

Perhaps one of the most important things to consider is your marketing style. When it comes to SEO, it is often defined as either being white hat (the good guys) or black hat (the bad guys). Even Google discusses the difference. In order to experience a lot of love from the search engines (and your visitors), you need to wear your white hat. Of course, this isn’t an easy process for most business owners to take on, which is why it is important to choose the best SEO company and a company that offers the best web design Houston has to offer. They will help you to keep up with the changes and to stay on top.

Another factor that should be considered about your website is the amount of trust it passes on to your visitors. I’m not talking about the trustworthiness of your company, I’m talking about your website itself. What can your visitors learn when they look at your home or your about page? Are they able to locate what they need? Of course, you should never put on false pretenses because, sooner or later, it will catch up with you. Simply provide your visitors with what they want, a relevant and highly focused website that allows people to find what they want when they want it.

According to web design and SEO experts, you need to keep things real when it comes to your website. Your visitors are going to see right through any gimmicks and they certainly will not like being tricked by your design or copy.

Take a long look at your home page and try to see it through the eyes of a visitor who is new to your company. Ask yourself the following questions:

Do you live up to your expectations of delivering the right content?
Is it easy to find information about your products or services?
Is your copy clearly written and on a 6th-grade level? You can test it on the Reliability-Score website.
Are there pictures of the owners and staff or other pictures that make your company real to the visitors?

Consider those things carefully and you should be busy for quite some time. More than likely, you are now asking yourself how you are ever going to be able to incorporate all of these suggestions. Take my advice and call a professional. Call us now or contact SEO Houston Pros and leave the stress to us.

3 Key Reasons Your Business Needs Professional Web Design In Houston

October 5, 2017 By SEO Houston Pros Leave a Comment

Keep These Things In Mind When You’re Doing Homework On Houston Web Design

The range of price tags attached to professional Houston web design services can get confusing. Basic website functionality isn’t that hard to achieve; why do some people spend tons of extra bucks on design?

The way your business presents itself online is changing rapidly to keep up with technology, but your website remains the core of the online experience you have to offer your current and your potential new customers. Though you don’t have to go all-in on designing your website, it is important to hire professionals who understand your business’s needs and help you create an appropriate site.

Below you’ll find some of the key points in favor of hiring good Houston web design services. You get what you pay for, and when it comes to web design paying more than the absolute minimum is a very good idea.

Better Navigation And Improved Usability

Your website could be the most informative, useful tool you have to serve your customers and attract new ones. What if users can’t unlock the full potential of the site when they visit? First impressions are just as important online as they are in person, and you need a site that’s clear, welcoming, and useful from the first moment visitors arrive.

Good web design involves making your website intuitive and easy to navigate above all else. You can’t assume anyone will stick around puzzling out a confusing interface, so a good design needs to put everything a potential customer needs at his or her fingertips.

Positive, Trust-Building Customer Relationships

You should think of your website as a 24-hour-a-day customer service representative. In a very real sense, it is the public face your business presents to the world, so the way it affects potential customers matters.

A clumsy, badly-designed website is a lot like a rude, unhelpful representative. Better design can improve the customer’s online experience and provide a more positive, accommodating, and helpful first impression.

Sound web design principles are also part of presenting your business in a trustworthy manner. In the same way that your physical premises can be either off-putting or welcoming, your online presence will look more or less attractive to visitors depending on how well-designed it is. Expending some effort in making your site welcoming will turn it into a better sales tool.

Good Web Design Is The Standard For Every Industry

It’s tempting to ignore web design and the costs associated with it if you have a very physical business that relies primarily on walk-in trade. You should still think of basic web design as a necessity for one of the most practical reasons of all: Your competitors have the same opportunity to pay for good design that you do. If you neglect this opportunity, you give your competitors a free leg up on your business.

Once you’ve found a trustworthy web design team, you can actually turn this equation around and gain a competitive advantage yourself. If you’re facing a crowded marketplace and fierce competition, then spending more to deliver the very best online experience will distinguish your business from its peers.

Need Houston Web Design Help?

While there are many facets of digital marketing your team can handle in-house, premium web design isn’t a skill that’s easy to pick up on your own. Professional designers have vast amounts of training and experience, and their talents are clearly discernable in the quality of the sites they build.

If you want expert assistance with web design challenges, we’d be happy to help. SEO Houston Pros includes a distinguished and capable web design team, and there’s no better way to spruce up your business’s online presence than to overhaul your website.

Get in touch with us today or call us and find out what we can do for you!