June 27, 2017 By SEO Houston Pros Leave a Comment

A Powerful Tool For Brand Awareness

It might feel like an elusive goal to build brand awareness. To keep your Houston business running smoothly you have so much work and very limited time. You might be wondering about the best use of your marketing budget. Here are 7 important tips on the impact of a company blog on your brand.

Here are 7 important tips on the impact of a company blog on your brand.

7 Ways Your Blog Builds Brand Awareness

A company blog is an incredibly powerful tool to help you build your brand. Your company website helps establish your web identity while a blog is responsible for drawing people to you. It is your direct channel of communication with your clients. An opportunity for enduring opportunity. Consider the 7 benefits below of a company blog for your brand:

1. Increasing Website Traffic

The content on your website probably does not change all too often. Chances are that you just have a handful of pages that stay constant over extended periods. This makes sense. Web design is important but you need to think about this: each blog post is a new page for the search engines to pick up. It is another hook in the water for fish to find you. Quality content posted frequently will continue driving traffic to your website.

2. Lead Generation

Blogs are typically not places to sell products. They are a great platform for connecting with clients. However, if you add a call-to-action, each blog post provides a great opportunity for lead generation. Especially if you provide value and high-quality content on topics that your target audience would be interested in. The role of the call-to-action is to prompt the reader to engage with your brand in one way or another. It could be a webinar, free eBook, or just a “Contact Us for additional information.” The call-to-action on your blog will help generate more leads for the sales team.

3. Establishing Your Authority

Consistent valuable content is what distinguishes you as an authority to your clients and in your industry. The more valuable the content, the more it will enhance your authority. Think of the blog as a platform for answering common questions your target audience and clients will love. If you generate valuable content consistently over time you will establish yourself as an authority in your field. Your clients will be coming to you.

4. Supporting Various Social Media Initiatives

Frequent quality content is the key to a successful social media marketing strategy. You can draw from other sources but a blog will provide a steady flow of content to share. Each blog post you share on social media will point readers back to you and not just them but also everyone that they share it with too. It is an opportunity that you would not like to miss.

5. Connecting with Customers

A blog can be considered a way to add a human touch to the business. You can use it to touch people’s hearts, make them laugh, and even engage their minds. You can address the issues that your clients are concerned about. You can use it to give clients an inside look into your company values and culture. A blog can give your company a voice and personality and will make you more approachable.

6. Building Long-Term Relationships with the Community and Clients

Your clients will appreciate the content that you provide over time and will start looking to you as a leader in your community. You will facilitate ongoing conversations and the clients will participate if you offer them the chance. Pay attention to comments to your posts and respond to them. Make an effort to know your clients and allow your brand to connect with the target audience.

7. Gaining Insight Into the Target Audience

Blog analytics can provide valuable insight into the interests of the target audience. You can note popular topics, track readers, keeping an eye on comments and shares, and recording click-throughs. You can use the data to find out what makes the target audience tick and will guide future marketing decisions and blog topics.

A Word of Caution

You might be tempted to use blog posts as written commercials but you shouldn’t do it. The goal is for the target audience to decide to read the content you provide. You can be sure that they are not interested in reading sales material. Provide them with valuable content, which is interesting, funny, or heart-warming and they will keep coming for more.

One Blog at a Time

Brand awareness is a critical part of a long-term Houston internet marketing strategy. A blog is one of the best tools available to you when it comes to building brand awareness. Do not miss this opportunity for connecting with the target audience. Consider starting a blog. We are your resource for digital marketing, branding, and generating high-quality content. If you would like to learn more about digital marketing or to get started with your business blog, contact us.