1. Ensure Contact Information Consistency In All Formats
A frequent mistake made with regard to mortgage-related websites has to do with contact information. If you have moved offices in recent months or have brought additional branches on board, it is vital that important contact information be updated to reflect such facts. This needs to be done in a global way that includes not just websites, but also social media accounts that are used to prospective customers to find you.
2. Functional Click-To-Call Options
In essence, this is a dedicated link on the website that permits users to simply click and place a call to you from the mobile phone on which they found your site. Given how prevalent mobile searching has become and because search engines love sites that are mobile-accessible, this is a decision that can pay huge SEO Houston tx dividends. While coding for this feature is not complicated, it can be difficult to identify just the right place for it. Therefore, a web developer’s assistance is recommended. If you are among those who use third-party applications as part of a mortgage website, it is wise to reconsider in terms of using one for click-to-call functionality. Apps from third parties are well-known for crashes, and they are frequently unable to cope with certain types of updates. Therefore, a native click-to-call option is a safer choice for your mortgage site.
3. Positive Client Feedback
These days, an online review is akin to an old-fashioned word of mouth referral, and it is certainly true that search engines see them quite favorably. Reviews on sites including LinkedIn, Yelp, Zillow and the like are gold when it comes to search results, so it is important to generate a real presence and collect customer feedback. Always make time to reply to reviews that are received, because feedback platforms may post how long it takes for a response to be provided. Quick reactions can boost rankings to a notable degree.
4. Revising Meta Descriptions And Titles
It is worth remembering that meta descriptions and meta titles are what come up in search inquiry results. As such, a mortgage site needs to have topical and interesting to achieve success in the opinion of those driving the SEO Houston TX loves best. It is important to approach revisions to metas in a careful manner or risk harming existing rankings. Rather, just the metas for pages known to have good search outcomes but poor click-through numbers should be adjusted. Pages that rank nicely but do not receive a concomitant amount of traffic should have metas changed in order to spark interest from prospective mortgage clients.
5. Using Featured Images To Real Advantage
Featured images are the primary images used in conjunction with a blog or piece of content. If you have experience with sharing articles on social media, you have probably seen how images naturally appear in those posts. These are, in fact, featured images. It is well-known that images generate clicks, and this drives search engine results as well as appearances in Google image searches. Pinterest, for example, is a rare example of a platform that Google includes in search outcomes. Searchers are unlikely to get the same type of results from Instagram or Facebook. Therefore, to ensure that a given image works well in relation to search engines, its description ought to be written so that it encompasses the article’s title. You also want to make sure you are updating old content.