7 Deadly Sins of Web Design You Should Avoid
Website conversion is the main goal of each and every website. This is because of the fact that websites are created to have contact with potential customers or have a sales conversion. Surprisingly, I have come across some websites that do not have a way for visitors to interact.
Most of the website owners upset by the performance of their websites have always wondered why their web designers did not consider elements that convert visitors into customers. I have written this article to help you know what to consider when setting up a website. Read on to find out more.
What To Avoid When Setting Up A Website
It is usually a good idea to put your phone number in the page header. Never hide your phone number as can make you lose some customers. Use a contrasting color to make your phone number stand out and use a larger font to make it more visible. You can also add shadows to give numbers depth.
Lack of a Contact Path
Ensure that it is easy for your website visitors to contact you. To achieve this, clearly, explain to your visitors what you want them to do. For instance, if you want them to complete a form, then use easy to understand words like ‘request information’. However, you should avoid using words like “submit”.
Sending Mixed Messages
The web pages need to match your keywords and tell visitors what you offer. Therefore, if you provide staffing services, it is a good idea to say “we provide staffing services” instead of saying “we grow business”. The second slogan is not good as it does not tell your visitors what you want them to do. Such slogans can send mixed signals.
Having More Clicks = Poor Conversion
Your website visitors should not be forced to navigate your site to find what they are looking for. Remember that the more time your visitors spend navigating the site, then it is more likely that they will not be able to engage with you. The only people that read a whole website are engineers.
Having Harmful Web Design Gimmicks
Gimmicks lead to a lot of problems. Flash does not work on iPads. This should be a major concern considering the fact that many people use tablets. Don’t allow your web developer talk you into slick shiny moving objects as it can get old quickly and make you leave some of your customers on the sidelines.
Improper Use of Images
They say a picture is worth a thousand words. However, you will find that most websites use images improperly. One of the biggest mistakes small and big businesses make is using wrong images on their websites.
For example, why should a company that sells electricity use images of people working on their taxes? Why should a staffing agency use the image of a light bulb? This is a mistake that you should avoid at all costs. Stock images of people need to mimic the tone of the business.
For instance, a tech company that has employees who walk around in converse should not have images of employees wearing suit and tie. Keep in mind that people who contact you on your website have a visual of your company. Shorts and converse are not interchangeable.
Not Using The 8-Second Rule
The 8-second rule is important to website owners as it captures the attention of website visitors. You can achieve this by having visual cues that can capture your visitor’s attention. However, you need to ensure that the message on your website is clear.
Bold fonts are a good way to grab attention as it allows your visitors to scan your site and know what your website is all about without having to read everything. Clear navigation gives user’s ideas of where to go. You should just ensure that the message on your web pages matches the message your visitors expect.
Hiring a Houston web design company will help you avoid the above deadly sins of web design. The company will ensure that your website is not just one of the billions of websites but one that converts visitors into customers.