June 20, 2020 By SEO Houston Pros Leave a Comment

Reasons Why Your Houston Nofollow Links Are Valuable

Part 2

Moreover, you should note that links lead to getting more links, which inadvertently boosts your rankings. A no-follow link can lead to a do-follow link from other websites, especially when the original link comes from a high-traffic site. There is also the benefit of increasing engagement, which increases profitability.

With increase traffic and engagement as the main goals of SEO, having is no-follow links comes in handy.

2. The Link Juice Will Flow

Do not assume that no-follow links do not offer some link juice to your site and that such links are useless as far as strengthening your website goes. “Link juice” refers to the value a webpage gets from the linking webpage. Getting a lot of links from authoritative sites means you get a lot of link juice.

Theoretically, a no-follow link has its link juice tap turned off, and you receive no juice from the linking site. After all, search engines view the rel attribute and do not follow the links.

In reality, however, search engines operate on a complex algorithm. SEO experts postulate that the overall placement and frequency of the no-follow links are considered into the general page ranking calculations, especially when the host site is an authoritative website.

3. Google’s Watching, Act Natural

Leading search engines, especially Google, penalize websites that are blatant in trying to game the system. Accruing a lot of do-follow links is one such tactic. Mixing the do-follow with some no-follow will give your website a natural backlink profile, giving the impression are not link earning just for SEO.

As such, using no-follow value can assure Google that you are not trying to game the system, and you deserve a penalty to your PageRank score.

4. Authority Always Wins

Popular metrics such as Alexa Rank, Page and Domain Authority, and others that try to establish your website’s potential do not directly influence Google’s (other search engine’s) PageRank.

However, advertisers, listing services, or directories check such metrics before deciding whether to do business with you. They include the Nofollow links in their consideration of the number of backlinks your website has amassed.

Accruing a lot of no-follow links does play a part in improving your website’s authority and the metrics. It puts you in good standing to get more business and traffic.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

June 16, 2020 By SEO Houston Pros Leave a Comment

Reasons Why Your Houston Nofollow Links Are Valuable

Part 1

Do you want to improve your ranking on search engine results pages? Start increasing the number of links on your website already. Links establish your website across the internet as an authoritative website. The links qualify your popularity and trustworthiness, which in turn influence how high you rank on the various majority of search engines, especially on Google – the market leader.

Every link you receive from other websites moves you closer to ranking top of SERPs. However, you might get “no-follow” links. Links that have a no-follow value attached to their rel attribute do not contribute towards your PageRank calculations. The no-follow value tells search engines not to follow the particular link.

On the other hand, a do-follow link contributes towards your page rankings. At first glance, their differences give the impression that the no-follow links are less worthy. However, they are not poison pills, and you shouldn’t dismiss no-follow links in haste. While it will not push your website right to the top of the first page of targeted and relevant SERPs, it is still helpful to your website.

Dofollow vs. Nofollow: What Is The Difference?

For a better understanding of the no-follow links and their value, we will explore why Google developed the attribute in the first place. In the earlier years of the blog bloom, spammer discovered blog comments and their utility. Consequently, they started filling blog comments sections with poorly-disguised ads that linked to spammy websites with poor quality.

To combat this menace, engineers at Blogger and Google developed the rel=” no-follow” attribute, which instructs search engines not to follow such links. This development prevented spammer advertisers from diluting the trustworthiness and reliability of the host sites.

With the blogging sphere growing exponentially, search engines faced the risk of certain websites getting too many backlinks from the comments. As such, search engines suggested that webmasters use no-follow links to such websites’ comments section as well.

To know whether a link is do-follow or no-follow, right-click on the link and select “inspect element.” Then check to see whether the <a> tag has rel=” no-follow.” Additionally, you can check the page source to see whether there is a “no-follow” attribute in the <head> tag. This attribute makes all backlinks no-follow by default.

You could also use SEO tools that breakdown and analyze the “do-follow” and “no-follow” links.

Top 4 Surprising Reasons Why Nofollow Links Are Valuable

1. You Get Quality Traffic From Both Dofollow Or Nofollow Links

You can benefit a great deal from the no-follow links beyond the SEO. For instance, there is a massive benefit of direct traffic to your website. Given that link building is designed and meant to increase the visibility and traffic for your website, and increase audience engagement and convert the traffic to paying customers, the no-follow links are beneficial. As long as you get traffic, it does not matter what a rel attribute is attached to the links as long you receive traffic via the links.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.