It’s a grave error to not use social media as part of your marketing strategy to improve search engine rankings. Almost three-quarters of all the people on the planet currently use one social network or another. Well over 2 billion people are currently registered and regularly use social media. Some say this is likely to increase by half a billion people in the next year or so.
No one knows for certain exactly how Google chooses to use social media signals as part of their algorithm to ranks sites but there is no doubt that it does so. Social media sites have real people that are engaged there and they freely share the things that they like. So, of course, it makes sense that search engines like Google are going to use that information as part of their ranking algorithm.
Most sites that are found ranking on the top of the search engine results were also found to have a very strong presence on many of the social networks. For this reason, even if the sharing of content across social media accounts don’t factory in exactly the same as other types of links, it’s still clear that there is a way that they are counted towards the overall ranking system. If you need help with Houston social media marketing services, consider calling us. Now, let’s take a look at some ideas on how social media marketing can have a significant impact on rankings.
Build Relationships With Your Customers On Social Media Accounts
Companies of all sizes have found that they can easily interact with their customer base on a variety of different social media sites. These interactions go far deeper than just something that is superficial and actually allows the company to develop lasting relationships and impressions with their customers. Very often, the influence customers have on these sites even influence the businesses and how they offer their products. Using these sites in the right way to interact with clients and customers allow you to drive traffic directly from those sites and that along with other factors improves your Google ranking.
The most effective way to do this is to have real conversations with your customers and have them respond to you and you to them. It requires a give and take conversation instead of something that is only one way. If you fail to have good communications with your customers, it is likely to cause misunderstandings whereas good communication builds trust. Always strive to continually improve your skills on social media.
To Build Service And Product Awareness Use Social Networking
For businesses, the main reason to use social media marketing is to make your customers more aware of your services and your products. Search engines like Google have a priority of serving the most relevant results when someone searches for something on their search engine. The simple act of placing a link to your website on a social network and asking your customers to share it will bring more traffic to your site.
Digital Marketing And Social Media Work Hand-In-Hand
Businesses are not on social media accounts to waste time but rather to improve overall results. Google does not give any recognition in any visible way on the search engine result pages. For that reason, it’s important that you always post content with the intent of having it go viral. YouTube has become a major player in the digital marketing industry and many marketers attempt to make viral videos. These types of videos may or may not bring direct traffic to your site but they do build your brand by putting it firmly in a person’s mind.
For all of these reasons, it is important that you regularly post great content. On the social media sites, customers will not generally accept a failure to respond to their post. For this reason, either you or someone you assigned the job will need to be readily available to respond to any comments posted. Once you have managed to satisfy a customer they become highly likely to recommend your business to their friends, colleagues, and family. If you need help with Houston social media marketing services to build your brand on social media you can call now or contact SEO Houston Pros today and will be glad to let you know about our different services.