When it comes to creating effective content for a mortgage-centered website, the first thing to do is to come up with a discrete issue or subject that you would like to address. If this proves difficult, take some time to think back on common client questions and endeavor to provide a detailed answer in writing. Once the topic has been selected, it is wise to start researching keywords connected to the issue at hand. Houston SEO experts would agree that this is the way to do it:
1. Pick a primary phrase or keyword for your SEO
This ought to be clearly and directly linked to the topic of your content. Use the chosen keyword as part of the article’s title and also within the post’s body. Should you decide to use a phrase instead of a single word, try to put it into a form that would likely be used by someone searching online. For instance, it is more probable that a potential customer would type “home loans in Houston” than “Acme Mortgages in Houston.” It is also possible to utilize long-tail key phrases, examples of which might be “small down payments in Houston” or “loans for first-time buyers in Houston.”
2. Check into competition levels for your chosen keywords or phrases
Make sure to look into the competition status for the keywords you want to use. The greater the competition identified, the lower the probability that your SEO content will secure the high rankings and increased traffic volumes you seek. Rather, go for keywords with a lower degree of competition, but which still have a strong relationship to the topic at hand. Suggestion: Pay-to-use tools do exist for the purpose of making keyword research easier. But, if spending time of researching keywords does not fit into your plan, the in-house team of marketing professionals at LendingHomePage stands ready to produce a customized aggregation of phrases and keywords. Just click to learn how to get started.
3. Select another 2 or 3 secondary level keywords
Also referred to as Latent Semantic Indexing keywords, or “LSI keywords,” secondary terms are those that in some important way related to the primary keyword. Secondary selections are useful in helping search engines grasp the thrust of your content and assign it a proper ranking within the topic area.
Tips for selecting secondary keyword options:
- Type the primary keyword into a search engine.
- Review the related search results.
- Select a few of the phrases that appear which still fit with the original keyword.
Once a primary and a few secondary keywords have been identified, it is time to begin the actual process of drafting the SEO content.
4. Readers should be the top priority, ahead of search engines
Picture yourself chatting with a client in person, whether in the office or somewhere else. You present a professional image but are also conveying a willingness to assist with their needs. Once you have paid close attention to their issues and concerns, you take the reins of the discourse. Is this something you can envision? Can you imagine the response you would have for the prospective client? If so, now is the time to get it in writing. Tackle the specific issue in a focused, clear and straightforward manner.
5. Produce an article that runs between 500 and 2,500 words
While this is not a hard and fast requirement, research has shown that posts of at least 500 words tend to achieve higher rankings than shorter ones. This is likely because such posts include sufficient content to help search engines grasp their meaning. Content can run the gamut in terms of length, but writing too long of a piece will probably not be a common concern. But, feel free to write as many words as you believe are required to convey the desired points, but work to limit yourself to 2,500 words. Suggestion: Should your mortgage-related content start to get close to 2,500 words in length, stop and review it to make sure you are not attempting to explain a topic that is too vast. If you feel you are just getting started at 2,500 words, it may be better to divide the subject into multiple, shorter posts.
6. Utilize the primary keyword often, but not in a forced or heavy-handed way.
Keep in mind that the beauty of SEO posts is the fact that they are produced for actual readers as well as for search engines. Though the keyword or chosen phrase needs to appear in various places within the post, this needs to feel organic. Forcing keywords is never a good idea.