Is Search Engine Optimization Dead
Every single day there are changes taking place within the digital world. This leads to business owners wondering what they should focus on in order to get their website ranked high in the search engines results pages. The major driving force for traffic is content, but if that’s really the case, then does SEO still matter? What is its future and is it dead?
A Little Background Into SEO
SEO was far more simple in the internet’s early stages. People could easily throw around a few keywords on their website and have it found when someone went to Google and typed in those keywords. In the old days, search engines mainly focused on keywords when they were considering how they would rank websites.
Times have changed and what people were doing in the old days can ruin your site’s chances of ranking high in the results. Thanks to online marketers who have learnt to game the system, what worked no longer works. In fact, keyword stuffing is frowned upon and is one of the worst things you can do when creating content for your website.
Algorithms Are Here To Stay
Google has been waging a silent war with the goal of making sure high quality content is being found when users are searching for stuff. There are new algorithms that have been created with the purpose of finding the most relevant content possible. These algorithms take in various considerations when ranking websites, and this includes content, social media signals, back-links, formatting and much more.
AI, short for artificial intelligence, has been playing a crucial role in SEO. However, leveraging AI for SEO purposes can require a lot of money and time. If you’re a small business who has major corporations as your competition, then you have a small chance of getting to the top of the results pages. If you have deep pockets, then you might have a chance.
Info Blocking Is Prevalent
Google has technology that can block certain keywords from appearing in its results. This means it is tough to figure out where organic traffic is coming from. Five or so years ago “not provided” keywords might have been reported in analytics as 20 or less percent, but that number is easily over 90 percent. This means figuring out what keywords you should use is challenging.
A lot of people feel like they are tackling an impossible task when it comes to keeping up with the changes Google makes on a regular basis. This is why you need to focus on implementing SEO best practices, which can still help you get more traffic. However, you’ll want to reconsider what you’re doing if SEO is the only thing you are doing.
The bottom line is SEO is still important, but what SEO does has changed a lot. This is why regular SEO audits are a must, but you should also focus on always improving the content you create. Engagement is another factor to take into consideration, so do your best to gain traction with your content when publishing it on social media.
Do you want to improve your site’s ranking in the search engines results pages? Of course you do. That’s why you should contact us today. Feel free to request a quote and ask us any questions you may have.