The schema is the HTML code that is applied to ensure that the content on your website can be understood by machines. The schema helps search engines filter the different types of content on your website. The legal industry’s schema is different than other industries and ensures that search engines know that the content is related to the legal field or a law firm. The schema should be used for the following content on your law firm’s website:
- Attorney names
- Attorney biographies
- Customer reviews
- Email addresses
- Physical addresses
- Telephone Numbers
Schema accompanies snippets of text and can show up as video thumbnails, site links, etc. Although schemas do not seem exciting, they are when you compare schema results to results that do not use schema. Marking content with a schema can help to increase clickthroughs from search engine results.
Content Based on Types of Legal Work
Google indexes the content on a website in a systematic and methodical way. For best results, ensure that you dedicate a webpage for each area of practice. When a law practice utilizes a systematic way of categorizing information, a visitor will be able to quickly find the content they are looking for on your website.
Content Written by Lawyers for Lawyers
When it comes to creating content for your website, your content must be drafted by legal professionals like other attorneys, JDs or paralegals. Some states have strict rules concerning publishing legal advice on the internet. Attorneys who will be including content should ensure that it is written in-house by a JD or lawyer or outsource it to an agency that offers acceptable resources like SEO Houston Pros.
Local SEO to Maintain Visibility
Lawyers must think local when it comes to SEO, which means you need the BEST Houston SEO company that specializes in Local Search Engine Optimization & that is SEO Houston Pros. Google is moving towards monetizing local searches with ads that compete for top ranking results in Google My Business. Here are some strategies to help ensure a high local search ranking. First, you should join traditional and legal directories. You will also want to claim your Google My Business profile by filling the form out completely and verifying it. You should claim your AVVO profile and Bing Business listing. Make a webpage with location-specific terms. Use link building strategies for attorneys and sign up for Yext to get your website listed on hundreds of local websites. In 2016, Google announced that one of the main things that influenced the rank of a web search was links. However, not all links are created equally. Attorneys must acquire links from sources with relevant information like Laerys.com, NOLO, Justia an AVVO. Having a plethora of high-quality links on your site will help you rank well with your targeted keywords and keyword phrases. Marketing online is essential to lawyers. Hiring a Houston SEO company that specializes in working with attorneys can help you develop a comprehensive SEO plan to ensure first page results.