Get The “Google Guarantee” On Your Home Service Ads
It was recently discovered by Google that some San Francisco area plumbers and locksmiths were abusing their home service ads. This resulted in Google announcing a new verification process which shows whether or not a company has been guaranteed by Google. The process will enable businesses to showcase their credibility and stand out compared to their competitors that haven’t been verified. The new advanced verification process may be the determining factor in a company receiving an individual’s business or not.
If you looked for a plumber on Google and didn’t recognize any names that were displayed, then you would contact one that Google had verified instead of one that wasn’t verified. It is just that simple. Whenever a person clicks on a Google guaranteed company, they will be taken to that business’s home service ad, which will include more details about why being Google guaranteed is valuable. That helps to even further increase a company’s credibility. Customers find the Google Guarantee attractive since it means these companies are insured and have been pre-screened. It also means the company needs to do the job right or give the customer a refund.
If your home service company is not Google guaranteed, then you basically are handing over revenue and valuable customers to your competition. Since the steps for getting Google guaranteed are quite simple, there is no need to do that. The process of getting the green checkmark for the “Google guarantee” involves answering questions from Google, and completing an application via a third-party verification service. The same process applies to locksmiths and plumbers that use AdWords.
Why should a locksmith get Google guaranteed?
Locksmiths, over the years, have had problems with getting involved in online scams. Basically, the locksmith scam involved something like this – An individual would call a bargain locksmith suggested by Google My Business or an Adwords ad. The call would then be redirected over to an offshore call center and somebody local would be sent out. The locksmith would drill the lock open and then hand the person a big bill. The online scams have made customers needing locksmith services wary. Google saw what was occurring and instituted its new guarantee process in order to reduce the number of online scams.
Now, whenever an individual searches on Google for a locksmith, they have the ability to call a trustworthy company. When they have the choice between calling two different locksmiths, the individual searching will call the one that Google has promised will do the job right or give them a refund. All the risk is eliminated and the customer is reassured that the locksmith will focus on providing quality service.
What gives Google guaranteed plumbers an advantage?
Just the thought of needing to call a plumber frequently gives people feelings of dread. They are overwhelmed with their plumbing problems already, in addition to being worried about things like a plumber being uninsured or unlicensed, overcharging for the services they provide or checking out their house for a potential burglary. These concerns are significantly reduced when a plumber gets their company Google guaranteed.
When the words “Google guaranteed” and small green checkmark are seen by a prospective customer, they can be assured that the plumber is trustworthy and credible. Similar to calling a locksmith, there will be a much greater chance that the customers will hire a verified plumber compared to one who isn’t. So your plumbing company is provided with instant value when it is Google guaranteed.
What are some other benefits associated with getting Google guaranteed?
One major benefit of getting Google guaranteed is your business will be one of the top search results on Google. That will ensure visibility for your company for anyone searching for a business in your industry and enables you to connect with prospective customers who are searching for the services you offer. The app can be used for managing leads, tracking bookings and replying to messages. It offers the convenience of having the ability to stay connected while you are on-the-go. For the home services industry, this is very important. Having the ability to personalize your profile and messages also provides your business with an extra edge.
One of the biggest advantages to having the Google guarantee is not only being contacted by customers who choose your profile instead of your competitors, but it also helps to keep you from having to waste resources and time. Your energy can also be focused on working with qualified leads instead of trying to convert people who aren’t ready right now.
If my company is Google guaranteed do I still need to use SEO?
Yes, absolutely! Let’s discuss the reasons why. When your business is Google guaranteed that doesn’t necessarily mean you will have the top rank in the search results. Only three Google guaranteed companies will show at the top of Google’s search results. All of the other companies will be on a list of top featured companies that can be clicked on. That is why is very important to be one of the top Google verified home service companies so that you stand out from your competition.
SEO is still absolutely critical if you would like your company’s rankings to get to the top of Google and the other major search engines. When you invest in SEO and get your company Google guaranteed, you will increase the ranking of your website and credibility of your business. This will result in your home service company enjoying an increase in sales and traffic. When a Google guaranteed is combined with good SEO it reinforces your company’s value. SEO helps your website rank higher in the search engines, and the Google guarantee helps to demonstrate your company’s credibility to customers.
Would you like help with getting a Google guarantee for your home services company? When you are Google guaranteed you can show your business and build a positive online reputation. You might feel overwhelmed trying to get everything in place in order to get verified. However, we are here to help you. We can get you pointed in the right direction and make sure you take all of the steps that you need to take. Our industry-leading Houston internet marketing company can work closely with you to make sure your company gets Google guaranteed and reaches its goals.