seo in houston - Archive - SEO Houston Experts & Search Engine Optimization Consultants

A Quick Lesson On Building Stronger Backlinks With The Best SEO Company In Houston

March 21, 2018 By SEO Houston Pros Leave a Comment

What You Should Know About Backlinks

Backlinks refer to outside domains pointing links back to your website or pages on your website. In short, it’s when a website links back to your website. Your backlink profile is basically links pointing to your site from external sites, and in turn, this contributes to your backlink profile’s overall relevance, strength, and diversity.

The number of backlinks can include links from one domain or from multiple domains. It’s quite common for multiple domains to link back to content that is relevant, useful or authoritative. In a perfect world, this is how backlinks are gathered, from content that is unique and shared on other sites that want to be associated with the content.

In general, think of backlinks as being a vote of confidence. The votes are for content that is linked to your domain from sources other than your own domain. Generally speaking, backlinks are important and we’ll discuss why in the following section.

Why Are They Important

Backlinks are important to both search engines users and search engines. Backlinks let people find other sources of info on the same topic or related topic. For example, if a search engine user lands on a page about “the best smartphones,” then he might find backlinks to other carriers, reviews, and content such as that. Links give consumers a good experience because they can easily find other information about the topic, which is “the best smartphones.”

As for search engines, backlinks play a role in building value and importance of a page. Generally speaking, the number of backlinks used to be an indicator of how popular a page was, but things have changed and there are various ranking factors that come into play when evaluating backlinks. These days, quantity isn’t that important and if you have too many backlinks from questionable sources, then your domain’s authoritative signals may become hindered.

What Is A Good Backlink Profile

Variety is the key to obtaining a natural link profile. Links come from various domains and links have various strengths. If you want to get a better idea of what your backlink profile is like, then you can look at KPIs, such as what domains are referring links to your site and the countries where the links are coming from. Don’t forget to check the TLD, short for top-level-domain.

Some domains are better to get links from. These domains are considered to be sources that are trusted, and a few examples include links from government entities and educational institutions. Such domains are looked at as being trustworthy.

Don’t ever pay someone to link back to you. If you do decide to try to build links via sponsored content, then make sure you label it as “sponsored” or else you will be running afoul of FCC rules. Many publishers choose to use the “no-follow” tag for such links. So, you can consider doing this too.

In the past, it was a good idea to add listings to DMOZ and other directories like it. However, times have changed and such directories are not that relevant but do try to build a relationship with webmasters of directories that are focused on a niche. Getting a backlink from such a site may help you out.

Domains that end with .gov are good for backlinks too. They are valuable links. The reason why is because not just anyone can start a website with that extension.

Building Backlinks

You should make sure you personalize your messages to webmasters, such as mentioning why you like their sites and brands, and you can cite their articles. Doing such things will make webmasters more receptive. As for a point of contact, consider using sites such as LinkedIn because these are professional sites. The process of creating backlinks to your page can be time-consuming and stressful, make sure to hire a Houston SEO company to do the work for you.

Who Links To Your Site

Monitor links that point back to your site. Many domains from countries such as Brazil and Russia are sometimes often looked at as being spam, so disavow links from sites located in such countries. You can do this via Google Search Console.

Get in touch with us or call now for more information on getting your campaign started!

Comparing The Differences: H1 Headers & SEO Titles

February 16, 2018 By SEO Houston Pros Leave a Comment

What Is The Difference Between The SEO Title and H1 Heading? SEO in Houston Tips

Writers have a tendency to put a lot of thought into their titles. Titles are very important for online content for both the search engines and readers. So that is why they are doubly important! You can get assistance from Houston SEO services if you need more assistance with this topic. If you are using WordPress and certain plugins, the post titles can be inserted into the post title input field. Doing this will make your title displayed at the top of the post as an H1 heading. You can also potentially improve and edit your SEO title as separate processes. Why is this so? What is the difference between the two? And how should your SEO title be edited? In this article, I will be explaining these things. You can get help from Houston SEO services if you need more assistance with this topic.

Two Input Fields

This is very obvious for some people, however, let’s look at where the two input fields can be found to put the post title in – which is the same thing as the H1 heading – and also the SEO title. In WordPress, you can find the input field for the post title in the post editor or at the top of the page.

The SEO title input field can be found in the plugin meta box, and this is right below the post input field. If you want to edit your SEO title, click the edit snippet button. That will cause the snippet preview to open. There are three input fields offered by the snippet preview. The input field is the first one that allows you to edit the SEO title. Below the input field hopefully, there will be a green bar. If you have a well-optimized SEO title it will be green. If it is red or orange you should work to improve it. There are also lots of strange % signs in the SEO title. Don’t let that alarm you, I will be covering that later on in the article.

Purpose of the SEO title and the Post Title

It is very important for you to understand that the purpose of your SEO title doesn’t need to have the same purpose that the title of your page or post does. Your post title is intended for individuals who are on your site already. It lets them know what your page or post is all about. On the other hand, your SEO title is intended for individuals who haven’t made it to your website yet. It is displayed in the search engines for people. It is the title of the snippet that Google shows – and that is why it appears in the snippet preview. Your SEO title’s purpose is to get people to click on your snippet, visit your website and then purchase your product or read your post.

What is done automatically by these plugins? Without needing to do anything, the plugin will automatically generate an SEO title that is based on your post’s title, which is the H1 heading. Your website’s name will also be put into your SEO title. If you don’t add the name of your website into your SEO title, Google does it for you. The plugins will ensure your title is not too long – if the title is too long then you will be notified.

You are able to set how your SEO title is generated in the plugin’s meta and title sections. When you do that, it will result in all of your post titles being generated exactly the same way. However, as we discussed above, it is also possible to separately edit your SEO title for a post. We will now explain when you might want to do this.

Should your SEO title be edited?

I personally don’t ever edit a post’s SEO title. I write my post and then select a title that is suitable for individuals who are on our website already, in addition to individuals who will read in the snippet that is displayed in the search results. The settings for generating titles automatically in a majority of plugin installs are fine.

If I want to make changes to my title, because perhaps I forgot to use my main keyword in my post title, I can always change the post’s title. Then the SEO title also changes. For this type of post, it works fine. However, if you are selling a product, the page or post tile may not be the SEO title to use. Maybe you want to mention the product price in the SEO title, without having included in your page H1. You will need to edit your SEO title in those cases.

How is the SEO title edited? What are those strange %% signs that are in the input field? What do you use them for?

Houston SEO Title Template

As previously discussed, the plugin generates the SEO titles automatically for you. The title template can be adapted according to your preferences in the meta and titles section of the plugin. This is where the %% signs come in. They are %%title%% signs or magic variables. The magic variables certain pieces of information and then they are combined to form your SEO title. When you type %%title%% into the SEO template’s input field, then your page or post title appears. The %%sep%% takes the separator sign you selected and then it is placed in your SEO title.

Get in touch with us or call now for more information on getting your campaign started!

Measuring Your Houston SEO Content Marketing Strategies

February 16, 2018 By SEO Houston Pros Leave a Comment

How The Success Of Your Content SEO Houston Strategy Can Be Measured

If you would like to measure how successful your SEO strategy has been, the first thing that you need to do is determine what your goals are for your strategy. A Houston SEO consultant can help you determine these goals. You need to know what the purpose is of your content SEO strategy! Are you looking to get more traffic? Do you want to get higher rankings?

To evaluate your overall Content SEO strategy, first, you need to define what success means for your business. After your goals have been established, you will be able to measure how successful your content SEO strategy is. In this article, I will be helping you with defining your goals and providing you with some tips on how to measure your goals as well as how successful your content SEO strategy is.

What is your ultimate goal?

When it comes to your SEO strategy, what would you really like to achieve? Many people will say that they would like to have higher rankings on Google. However, is really what they would like to achieve ultimately? Or would they like to attract more search engine traffic to their website? Maybe what they really want is to sell more of their products? Or to increase the number of their return visitors. These are all different goals, and every goal has different metrics for evaluating it.

Achieving higher rankings on Google for specific search terms most likely will result in more traffic to your website. However, that isn’t necessarily always the case. We used to rank very high for the term “Google Analytics.” A majority of people were searching for Google Analytics when typing that into the search bar. That is what their search intent was. Sl even though we had a really high ranking for a very competitive search term such as “Google Analytics,” we didn’t get a lot of traffic from it.

In a majority of cases, most people will want to receive more organic traffic for their website instead of higher rankings. If you have an e-commerce store, most likely you want to earn more money: you want to attract consumers to your website who have an intent to buy. That means your content SEO strategy needs to focus on attracting those consumers to your website

Your Content SEO Strategy Needs To Be Set Up To Fit Your Goals

After your goals have been defined and you know what you would like to accomplish with your content SEO strategy, your next step is to develop a strategy that fits your SEO goals and helps you achieve them. If you would like to achieve higher rankings for your articles, then you need to improve and update your best articles. If your goal is to attract increased traffic to your site, then you should think about using a long tail keyword strategy. If your goal is selling more products, then think of ways to attract consumers to your site.

How To Measure Your Goals

After your ultimate goal has been established, and your content SEO strategy has been developed, you can measure it. To know whether or not your content SEO strategy has succeeded, you will need to measure it twice at least. You will need to know how you were doing prior to your content SEO strategy kicking in and then you will need to do know how it has performed after it has been implemented. Let’s take a closer look at different goals and how they can be measured.

Higher Rankings

Take a look at your articles and see what their positions are. Which articles need to have an SEO boost and which ones are ranking fairly well? Write new content and rewrite old content that needs to be improved. Add links and some content SEO magic. Once some time has passed, check the rankings again. If some of your articles have higher rankings than before you implemented your content SEO strategy, then that means there has been an increase in your rankings. Google Search Console can be used to track your rankings.

Increased Traffic

If attracting increased traffic to your website is your goal, you need to focus on how many unique visitors you receive on a monthly or weekly basis. If there is an increase in organic traffic – visitors coming to your website by using a search engine, then your content SEO is succeeding. It means that more people are clicking on your snippets that are displayed in the search engines. Google Analytics can be used to track how many visitors your website is receiving.

Increased Sales

Increasing the number of sales that you make on your website might be the ultimate goal that you want to achieve with your content SEO strategy. It can be difficult to measure what your content SEO strategy’s direct effect is on your sales. It takes some time for a good content SEO strategy to take effect. However, there are many options on Google Analytics on how to attribute value to certain pages for sales.

Other Goals

There could be other goals that your SEO strategy is trying to achieve. You may want to get visitors to stay longer on your site and read more article. How much time is spent on your website is a metric that you will need to measure this. Maybe you would like for people to return to your website. To do that the number of return visitors will need to be measured. Another goal might be ensuring that visitors are able to find the information they are looking for on your website. That will help to reduce the number of calls that your call center gets. In this case, you will need to track how many phone calls you receive – before and after you have implemented your content SEO strategy.

Call us now or contact SEO Houston Pros today for more information on starting your campaign. Visit our blog to learn more about SEO in Houston!

Outbound Linking & Houston SEO Marketing

February 16, 2018 By SEO Houston Pros Leave a Comment

Understanding How Outbound Links Affect SEO

If you have a website, do you include outbound links when you write a new post? If not, you should. There is a common misconception that the only types of links that are valuable from an SEO standpoint are incoming links. As it turns out, however, outbound links can also positively impact your website when they are used correctly.

Based on our experience, adding outbound links is an important part of optimizing a website. That is why we encourage all of our customers to add these types of links to their content.

Houston SEO for Everybody

At this point, you are probably curious why we are so adamant about asking you to link to other sites from your own. As it turns out, there are quite a few different reasons. Linking to other sites that are related to your own helps create connections that search engines can use to better understand your content. When sites that are similar to one another link to each other, it helps make it easier for visitors to find relevant content. It also helps the search engines grasp what your posts are about, giving them a better idea of how they relate to other content on the Internet.

We are strong believers in the concept of SEO for Everyone. When websites support one another, they all perform better in the search engines. This enables smaller websites that have excellent content to rank higher in the search engines. As a result, the Internet becomes more diverse and the information that is available tends to be more helpful. Instead of being dominated by a few large companies, the search results provide a mixture of different types of content from a variety of sources, creating a better user experience.

Understanding How Outbound Links Impact SEO in Houston

There is a definite link between outbound links and SEO. The way that these types of links benefit your site is quite subtle. In essence, they provide your users with a better overall experience. This can encourage them to stay longer on your site and to visit more of your pages. Search engines reward content that users find engaging, meaning that you can get a boost in your search ranking by keeping your visitors happy.

If you are interested in Houston Internet marketing services, contact us or call today. We will get back to you right away to talk about any questions or concerns that you may have. You can also ask us questions directly through the comment form below this post. If you want to learn more about how our services can benefit your business, be sure to visit our testimonials page. We are excited about working with you to expand your company’s online reach.

When It Comes To Houston SEO & Outbound Linking: Here’s How

February 16, 2018 By SEO Houston Pros Leave a Comment

Houston Content Marketing: Information On Linking Entities To Content

Entities have become a major positive for search engines. What are entities? These can vary and are often spotted in the “Knowledge Graph” as being concepts, things, places, ideas, or people. However, there is more to it with search engines because each search term can be a unique entity. A good example would be the word “Apple” because it can be the fruit or the largest tech company in Silicon Valley. Both are separate entities but share the same search term. Therefore, it is the context that plays an important role in what the search engine puts in front of its users once the search is made. This is where linking entities becomes vital.

Semantics

Defining or applying “context” to each word is what semantics involves. For example, one could write about Apple and never once bring up the word. Even if the word isn’t present, a reader can still understand what it is talking about and that’s where the context matters. It can often be seen with commonly used words. Continuing with the example of Apple as an entity, we can assess the semantics of a search.

Let’s assume you pop into Google and search “Apple,” what is the first thing you are going to see? You are going to see the tech company pop up. However, why is that happening? Why does the tech company show up and not the actual fruit? What about other things that are listed as “Apple” including candies? Why are they not at the top of the rankings? It has to do with Google using your search history to determine what is best suited for your search. If you are searching tech topics and companies all the time, it’s a good guess to assume you were searching the tech company named Apple. Google can even start to look at co-occurring synonyms/phrases/keywords as a means to filter out pages you aren’t looking for.

What are Co-occurring Phrases?

These are phrases that are often seen being used to describe a specific entity. For example, Apple (tech company) might have phrases involving keywords such as tech, macs, computers, hardware. While co-occurring terms or phrases for apple (the fruit) would include things such as pies, farms, farmers, supermarkets, and recipes. Of course, this can be expanded with more and more terms that Google can pick up on.

All of these words can pop up under the label of “co-occurring phrases.” The goal is to semantically link up these entities with the content that is showing up even if the main keyword isn’t present (i.e. Apple). It is more finding synonyms and linking them to the main keyword but about related terms that would be used in the same sentence based on the context you’re using it in. If done right, this will ensure the right page is being indexed every single time a search is made. Search engines will use spiders/bots to go through these related terms to figure out what you could be searching.

Optimization of Phrase-Based Indexing

Google has taken a liking to phrase-based indexing over time and continues to apply for new patents as a way to enhance its present systems. The goal is to look at the value of co-occurrence and make sure it is applied the right way. This makes it easier to manage the plethora of topics that use the same search terms or phrases. Phrase-based indexing is reliant on making sure the retrieval of information is spot on and can be organized rapidly. As the context is assessed, the phrases can be indexed along with the entity as they related to each other. This helps Google recognize what the content has to offer and which entity it is connecting back to. Yes, it is one of the more complicated systems Google has been working on but the goal is to optimize everything. Most websites will be optimizing their content along these lines anyway (i.e. researching keywords and building content around them).

For those who write their content, you will often take the keyword and build content around it.The goal should always be to write content with purpose and make sure it is as relevant as possible. This is how the search engine will know what is being written about as soon as possible. It ensures there is no doubt about the content and what it is saying.

For example, if you are still talking about Apple (tech company), you want to make sure you are assessing various sources such as the Knowledge Graph, Wikipedia, and other relevant sources. You want to start looking for those co-occurring phrases or keywords that are going to work well with your content and its main keyword. You want to make sure the context is apparent. The best way to do this is to run a search of the term you want to rank for and look at the words they have used in their content. This is how you can start to link to the entity.

No LSI Keywords

Don’t look for LSI keywords because they don’t work out well with Google’s algorithm. You are not going to b providing context by using them. This has never worked and never will be based on the direction Google is going in. It doesn’t play a role in SEO.

With the help of a good Internet marketing company Houston has to offer, it’s possible to rank well and link entities properly.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

A Closer Look At Blog SEO & How It Benefits Your Houston Business

January 11, 2018 By SEO Houston Pros Leave a Comment

Blogging SEO for Houston Businesses: Longtail Keywords

If you are looking for a great way to add some SEO to your blog, don’t overlook the longtail. This is a keyword strategy that can work well for driving traffic to your website over time and it also helps to keep your website in focus. In this article, we are going to talk about SEO for blogs and the importance of becoming friends with the longtail keyword.

Taking a Closer Look at Longtail Keywords

Chris Anderson is the author responsible for the term longtail keywords which has become so popular today. The book itself is “The Longtail” and Mr. Anderson does an excellent job of showing how it is possible to target any market with these types of phrases. The thing the most people don’t understand, however, is the fact that many of those markets are extremely small.

It is the overall size of the Internet that makes the niche product and the related post on your blog profitable. Since longtail keywords tend to be more specific and less frequently used than other keywords, they provide more of a focus on any niche. This post will talk more about SEO copywriting and the use of longtail keywords to your benefit.

A Primary Theme with Many Tails

The majority of blogs tend to focus on the primary topic, usually referred to as a head term or a primary keyword. For example, if you have a food about blogs, you may talk about restaurants, eating or recipes. Many family bloggers may talk about their life and children. This blog, on the other hand, is about search engine optimization and that is why it is an SEO blog. Every blog post that you see on this website is going to be about Houston SEO or a topic that is associated with optimization. It is our primary goal to rank for that keyword.

Although the main topic of your blog should be the focus, you need to ensure that more people are able to find you. Imagine that you had a blog that was fully dedicated to making Mexican food. Quite obviously, you would want to rank for the keyword “make your own Mexican food” and that is your primary focus.

At the same time, you would not want to continually focus every one of your blog posts on that same search term. Doing so would be redundant and could cause a wide variety of problems. It is a much better idea to consider all of the longtail possibilities that may be associated with your primary term and to write posts that are focused in that direction. You may talk about everything from tacos to enchiladas and burritos but all of them point back to your main category.

You might even want to consider using long tails even more. Perhaps you could write about some homemade soft tacos that your family absolutely loves or how to make the perfect salsa for your homemade corn chips. The sky is really the limit when it comes to keywords but you do need to do your research.

The Tail Links to the Head

If you are using a variety of longtail phrases, then you can use those pages to link to the primary category pages. This really gives a lot of additional weight to the best pages on your website which really form the cornerstone of your blog. Keep in mind, you always want to link properly from the tail to the head. It gives structure to your website and helps Google to follow that structure to the ultimate conclusion.

You want those primary web pages to rank highly in Google. For example, you may have written an in-depth and high-quality webpage on the best way to make tacos. You want to pull as much traffic as possible into that single webpage to attract new blog readers. Your longtail keywords on other blog posts will then link to that head page on the blog.

The Importance of Longtail Keywords for Blog SEO

There tend to be 2 different reasons why a blogger would focus on longtail keywords. It has to do with high conversions and easy rankings.

1. Quite simply, it is much easier to rank for a longtail keyword than for a head keyword because you are dealing with a lot less competition. When the longtail keywords are specific and contain multiple words in the phrase, it becomes easier to rank them in Google. The Internet is a very large place so your audience is going to grow as the Internet grows. When you use longtail keywords to focus on many related terms, you will see an increase in traffic.

2. You also benefit by focusing on longtail keywords because a single visitor would be more likely to become a regular visitor. They may even take the next step of subscribing to your newsletter! When you focus on precise and long search terms, you will find it much easier to convert people into regular visitors. When they type those longer terms into Google, they know exactly what they are looking for. One may find the solution on your website, you will then have a regular visitor. In other words, longtail keywords tend to be used by a more focused audience that are motivated to find what they want. That is why longtail keywords are so profitable.

Keep Writing for the Longtail

Bloggers can profit by focusing on writing for longtail keyword phrases. When you do it properly and link to your head pages, it can boost your traffic and bring in a whole new type of audience.

Another benefit of using longtail keywords is that it helps you to find fresh ideas for blogging. As you likely know, it can be challenging to come up with new subjects for blog posts. When you have a list of longtail variations at your disposal, however, those ideas will keep flowing. The only thing that is left for you to do is to keep writing.

For more examples of appropriate blog SEO, take a look at ours. If you have any questions or would like to get started on your new or existing business’ marketing campaign, give us a call or contact us today!

SEM & SEO in Houston : What’s The Difference?

November 27, 2017 By SEO Houston Pros Leave a Comment

The Differences Between Search Engine Marketing (SEM) & Search Engine Optimization (SEO) in Houston

The terms search engine marketing (SEM) and search engine optimization (SEO) are often used interchangeably when referring to digital marketing strategies involving search engines. Because of this, many business owners and marketers believe they are the same. While they share some similarities, however, SEM and SEO are two unique methodologies with different characteristics.

SEO Is A Part of SEM

SEM is a broad term that encompasses all forms of digital marketing in which the primary goal is to increase a website’s visibility in the search engines. That includes SEO, pay-per-click (PPC) marketing and other forms of digital promotion involving the search engines. SEO, on the other hand, refers specifically to the use of on-page and off-page processes with the goal of increasing a website’s ranking in the search results. So, SEO is a part of SEM.

Understanding SEO

The primary objective of SEO is to achieve a higher organic rank in the search engines for one or more keywords. The owner of a website that sells custom engagement rings, for instance, may want to rank for keywords such as “custom engagement rings,” “custom wedding rings” and “personalized wedding rings.” Anyone searching for these keywords will presumably be interested in buying a custom engagement ring from the owner’s site. Therefore, the owner optimizes his or her website to rank for these keywords. SEO is a tricky subject, however, because of the tight-lipped nature of search engines. While Google has revealed some of the factors it uses to determine where websites rank, it has not shown its exact algorithm. Of course, this shouldn’t come as a surprise. If Google disclosed its ranking algorithm, webmasters would know how to manipulate their search rankings. There are still ways to encourage higher search rankings, and that’s the basis of SEO. It involves building backlinks on relevant and authoritative websites, as well as publishing high-quality content and performing other on-page optimization processes.

Benefits of SEO

SEO offers several benefits, one of which is the simple fact that it’s free (or almost free). Unlike PPC channels like Google AdWords or Bing Ads, you don’t have to pay for traffic generated from SEO. Once your website begins to rank high, you’ll create targeted traffic that doesn’t cost a dime. That is in stark contrast to PPC traffic, which charges advertisers by the click. You’ll still have to pay for website hosting, domain registration, and other traditional website expenses, but the traffic generated from SEO is entirely free. Users also trust organic search listings more than paid listings. Any company can buy an ad placement for its website, but only those deemed worthy by the search engines will rank high organically.

Furthermore, users are more likely to click organic search listings than paid listings. According to Search Engine Land, organic listings receive 70% of all clicks, whereas paid listings earn just 30%. Again, this is probably attributable to the fact that users trust organic listings more than paid listings.

Understanding SEM

The primary goal of SEM is to achieve greater visibility in the search engines. That typically involves SEO as well as PPC. All of the major search engines offer PPC advertising, including Google, Bing, and Yahoo. One way to get your website listed in the search engines is to optimize it using SEO. An alternative method, however, is to create a PPC ad. Using AdWords or Bing Ads, you can create text ads for your website that appear in the search results and choose the keywords to trigger these ads. The only time you’ll be charged is when someone clicks one of your ads. Because it involves PPC, SEM requires a more substantial monetary investment than SEO. That is why some online entrepreneurs stick with SEO. If you have the resources, though, investing in SEM can prove far more lucrative and beneficial than using only SEO.

Benefits of SEM

SEM is a versatile, robust digital marketing strategy that allows businesses to strengthen their presence in the search engines. Combining PPC and SEO will enable you to display your website in multiple locations. In addition to an organic listing, you’ll also have a paid listing. If your site sells physical products, you can create three listings for the same keyword by creating an AdWords Shopping campaign as well. By consuming more digital estate, SEM can offset some of the costs associated with PPC. Depending on the competition, PPC advertising typically costs S1 to $3 per click. If you generate 500 clicks, you’ll have to pay $500 to $1,500. If you get 5oo clicks from PPC and 5oo from SEO, however, you are essentially getting twice the traffic for the same price.

SEM also delivers fast results. It can take over a year to achieve a high, stable search ranking through SEO. In comparison, PPC ads are almost instant. After you’ve created a PPC ad, Google will review it to ensure it doesn’t violate its guidelines. Assuming it looks good, your ad will go live. This entire process usually takes less than 24 hours.

Furthermore, SEM guarantees your website will appear for a specific keyword. You can spend countless hours optimizing your site for a keyword, only to discover little to no change in its search ranking. If Google believes other sites are more relevant and provide a better user experience, it will rank them higher than your website. Thankfully, this isn’t a problem with PPC. If you’re willing to bid high enough, you can display your site at the top of the search results for your target keywords.

The Bottom Line on SEM vs. SEO

So, should you use SEM or search engine optimization in Houston to promote your website? SEM is more potent than SEO, both for digital marketing strategy and to achieve more targeted traffic. With that said, not everyone has the about the budget or time for SEM. If you’re just getting your feet wet with digital marketing and not willing to invest any serious money into it, SEO can still help you achieve your goals.

Call or contact SEO Houston Pros to learn more about starting your SEM or SEO campaign.

The Many Reasons To Hire A Houston TX SEO Company

October 24, 2017 By SEO Houston Pros Leave a Comment

Why You Should Consider Bringing An SEO Company in Houston Into The Mix

Are you wanting to have a bigger presence online? If you’re saying yes to this, you are going to find what you need here. If you want to be on top of the search results on all of the search giants’ websites, you need a good Houston TX SEO company’s help.

A good SEO company is going to need to have a team that is dedicated to making sure a company is found when people search for certain terms or words.

We are going to share some SEO tips with our audience here and you can use the tips to make your site have a higher ranking than ever before. What does SERP mean? SERP is what search engine results pages stand for.

It is a page that a person finds when they search for certain phrases on a search engine. People doing searches generally look for a specific keyword or phrase. When you want to be on the front page of a search engine, you can’t just expect to be able to do it overnight.

There are a lot of people that think they can get to the top of search engine results, but it takes time. You need someone to help you like an expert from a Houston TX SEO company if you want to show up high in search results.

Google is always changing the algorithm it uses to rank sites, so it’s harder to get your site up there. If you don’t optimize a site in the right way, SEO is not going to help and may actually lower the site’s ranking. That’s why it’s so important to hire a good Houston TX SEO company that knows what they are doing with the major search engine sites.

Do you need to know more about why you should hire the right Houston SEO company for your company’s needs?

1. You are a business leader in your niche, and so are we!

It’s not smart to optimize your website after you just read an article online. It’s better to hire a company that does SEO so you know that the job will be done by someone with a lot of experience. Studies have shown that most companies save a lot of time when they hire people to help with the SEO they need to do. That time is better spent on other aspects of your company.

2. It’s awesome to have an SEO expert on hand

A reliable SEO professional will be able to stick with practices that have been known to work and they will have experience with online marketing in general. Not all SEO companies, however, are going to be the best so you have to find the right one through research.

A good Houston TX SEO company is going to look at the website you have up and they will then research keywords that will work on your site so you can reach out to those that are searching for those terms.

Figuring out what the competition is up to can help you know what works, too. This will let you know what kind of content works and what you should be trying on your site when you create marketing strategies.

3. SEO businesses stay on top of search engine changes

It has been said that Google changes their algorithms related to searching a lot of times every day. There are a lot of changes that make it difficult for you to stay on top if you don’t have the help of an SEO professional. A good SEO firm is going to watch for changes and they will keep the website updated so it doesn’t fall behind in the rankings.

4. SEO professionals keep you from wasting money and resources

If you don’t know what you’re doing with your site, you are basically throwing away money and time when you work on it. SEO is not going to be a good idea to do on your own unless you have a lot of training.

SEO pros are out there that will work hard to get keywords ranked and they will optimize all of their customers’ pages. A good Houston TX SEO company will make you have a good looking reputation, too, when people look your company up.

5. Time costs you money

A lot of people have heard that time is money and may think the statement is overused. This statement, however, is very true when it comes to SEO. There are small errors that can be made if you’re not experienced with coding a website, and if you don’t do the work right then you’re going to have a hard time showing up in search engine results on sites like Yahoo or Google.

What if you use too many characters in your meta tags or don’t have enough content on your pages that lead to your site not making it far in search rankings? Mistakes are easy to make in the search engine optimization world and can lead to penalties where your site’s ranking goes down.

A mistake like stuffing too many keywords onto a page can lead to a very big decrease in how much search traffic you’re getting. That is why it’s always good to remember that small dips or large ones in your traffic are something you need to avoid.

If your site is not monitored properly, you won’t even know that something was wrong and will just notice a lowering of sales. You need to work with an SEO expert if you want to manage your site properly and become a leader in your niche in the online world.

Call SEO Houston Pros now or contact us today for more information on how SEO can benefit your Houston business!

Using Houston SEO With Social Media Marketing To Improve Lead Generation

October 12, 2017 By SEO Houston Pros Leave a Comment

Combining Social Media and SEO To Make An Impact On Your Internet Marketing

Whether you’re a marketing professional or a business owner, it’s a good idea to familiarize yourself with all of your possible lead generation tools. Social media happens to be one of those tools that many newcomers overlook. When combined with search engine optimization techniques the results improve dramatically. The key is to fully understand what your audience wants to know and then integrating the proper keywords.

If you are a business owner, then you can make this job much easier by working with a professional Houston lead generation team. In the meantime, here are some guidelines for choosing adequate keywords.

Understand All Possibilities.

Take a moment to ask some of your friends or associates what keywords they might search if they were looking for the products or services that your company offers. Your familiarity with your own industry might lead you to overlook some commonly used terms. For example, you may know what people “should” search if they want to find your business, but that’s rarely what they actually do search. Customers often use vague or generic search terms. You need to consider all of these possibilities when choosing what words to optimize for.

Listen To What Google Says.

Google provides business owners with a fairly reliable tool for researching keywords. The tool will provide you with suggestions according to a primary word that you enter. In addition to the Google research tool, you may find some other free keyword tools beneficial as well.

Take full advantage of these tools. Keyword research is extremely important and will have a significant impact on the ROI of the time you invest.Analyze Your Site.

Analyze Your Site.

An analysis is extremely important, but many people struggle to learn what is worth analyzing. There’s so much data that it can be an extremely daunting task. The best place to start your analyzing is on your own website. What keywords are you already ranking for on search engines? That includes engines other than Google as well, such as Bing or Yahoo. If you’re ranking highly for certain keywords, then you should move them into your social media strategy as well.

Analyze The Competition.

Another important source of data is your competition. If it’s working for your competitors, then it can likely work for you as well. Use Google to find out what keywords your competitors are ranking for. Take those keywords an integrate them into your social media strategy.

Furthermore, you can learn a lot from their networks. If you dig into their social media presence you might find followers, fans, customers, and groups. Those are the people that may one day be your customers. Keep that in mind and try to find out what appeals to them.

Don’t Forget The Help From A Local SEO Company In Houston

As a business owner, attempting to manage your own social media campaign, SEO strategy, and lead generation efforts can be overwhelming. Especially considering that you need to run your business at the same time. Consider working with our Houston lead generation professionals instead. They will work closely with your SEO and your SMM efforts to ensure that you get the best possible results. That leaves you free to work on the many other important aspects involved with running a business.

How To Rank A Local Business in 2018 With Houston SEO Services

October 5, 2017 By SEO Houston Pros Leave a Comment

Getting Yourself Known With SEO Services In Houston

Are you trying to get ranked in Google as a small business or new startup?

The world we live in is highly competitive, especially in the digital marketing sector. Even though that is the case, there is one way to stand out above your competition. It is possible when you take advantage of Search Engine Optimization (SEO) and use it properly. The process can be somewhat meticulous, but if you do it properly, it can reward your small business with an endless stream of website traffic.

Your target audience will find out you are open for business when you use an SEO agency. Their services will help your business to rank on Google in the local search results when people in your local area are searching for what you have to offer. They will see your business in the search results of Google, including in the organic results and the maps area. As an example, if you own a local pizza parlor, they will see your website listed when the search for “Buy a Pizza” on their cellphone, tablet or computer. If you increase your rankings on Google for the local search results, they will see you as the top map result when running their search. As a result, they are much more likely to choose your business for their next pizza. Other businesses can experience similar results with their own offer.

There is a significant difference between an ordinary SEO campaign and a local campaign. There are specific ranking factors that are crucial to a local SEO campaign and you can see them listed below. In addition, using an SEO agency will ensure that the proper techniques are implemented so you see the results you want. As a result of the local SEO campaign, qualified traffic will flow from the search engine to your website. In addition, you will increase the potential of your website to generate both leads and revenue to take your business to the next level. The following are some of the different factors associated with a local SEO campaign:

Incoming links to your website
A proper listing with the “Google my business” page
Social signals from Facebook and other social media websites
Internet reviews from your customers
Patterns of internet behavior
Optimization of On-Page factors
Quality content

Many businesses in the Houston area have taken advantage of this type of service. You want your business to rank highly in Google and to see the most for your local SEO Houston efforts. Your business contact details (name, address and phone number) will be included along with customer reviews. When these ranking signals are put into place properly, it can cause your website to rise to the top of the rankings.

SEO is highly competitive and local SEO is also heading down that same path. Quite simply, if you aren’t sticking to the top of the rankings, you are losing business to the competition. Using a Houston SEO company to help achieve top rankings will help you outpace the competition and win the online battle of traffic.

Our Houston SEO company offers all of the online services to small and medium companies in the area. It doesn’t matter what type of business you own, the internet can help you to realize a degree of success that you may never have considered possible. All of this is within reach when we rank your websites at the top of the local results.

Contact SEO Houston Pros or call us today to see how we can help your business to be at the top.