SEM: Top Tips, Benefits & How It Relates To SEO
Search Engine Marketing (SEM) is a marketing strategy that involves a website owner optimizing their website in order to get their website ranking higher within both paid and organic means.
SEM is the process of utilizing promotional tactics and strategies to increase visibility within the search engine rankings through both paid advertising and organic optimization.
SEO, on the other hand, is the process of optimizing a website to boost organic traffic through improved rankings. SEM is primarily the process of increasing a website’s visibility through both paid advertising and organic search results. Because of this, SEM inherently includes SEO along with other types of search marketing strategies.
What Is The Benefit Of SEM?
SEO might give you the opportunity to optimize your website to get it ranking higher within the search engine results. Whereas, paid online advertising affords you the ability to promote content to a specific/targeted audience that you want to actively target. SEM, on the other hand, combines the two of them. Therefore, you get all of the benefits of getting higher organic rankings and you get to prominently place your optimized advertisements in front of audiences that are actively looking for the product and/or services you are offering.
What Components Does SEM Include?
As mentioned, apart from SEO, SEM includes paid advertising. This includes pay-per-click (PPC) advertising and other forms. A lot of the time, it will primarily refer to the use of PPC as a tactic. However, if you utilize both SEO and PPC simultaneously, it will fall under the SEM category.
What Exactly Is SEO?
SEO, as mentioned, is a mere component of SEM. It is the process of increasing the number of visitors to a respective website by optimizing the site so it achieves higher rankings for various related keywords within the industry.
Because the industry is so dynamic and because ranking algorithms are in a constant state of flux, it can be very difficult to implement correctly. That being said, there is a specific component of SEO that remains constant. This is, SEO is made up of both off-site and on-site activities.
What Components Are Included In SEO?
As mentioned, SEO is comprised of a lot of different activities.
- The implementation of the proper keywords and inputting them into the correct title tags, meta descriptions, headings, and more
- Keyword integration into high-quality and relevant blog articles
- Clean formatting of page URLs
- Enhancing site load speed and improving navigation
- Social integration
What Components Are Included In Off-site SEO?
- Creating high-quality backlinks
- Social sharing
- Social bookmarking
So, Which Is Better?
As you probably can tell, the biggest difference between the two is that SEO is a mere component of SEM. As a result, SEM is an all-encompassing strategy. It’s very important to remember that you shouldn’t use these as interchangeable terms. After all, while they work well together, they aren’t the same thing.