Hiring A Great SEO Company In Houston: The Key Benefits
An SEO company delivers specialized marketing services to business clients who want to make their organizations easier to find on the internet. The core service these companies offer is search engine optimization, a blanket term that covers many different steps taken to make a given website rank more prominently on search engine results pages. When your site is well-optimized, search engine users who look for search terms that are relevant to your business and its products/services will be more likely to find you.
One of the foremost reasons to entrust this work to a specialized, professional firm is that they bring a great deal of practical experience to the table. SEO experts are intimately familiar with the steps needed to make your site more attractive to search engines, including (but not limited to!) Google, Yahoo, and Bing.
Any good SEO agency will be able to offer you a range of different experts, each highly-skilled in one or more aspects of SEO work. These skillsets combine to get many important jobs done for you. Examples include auditing your site’s search engine performance, constructing a customized digital marketing strategy, and effectively implementing steps that will boost your business and help you reach your goals.
A good SEO company makes it clear that it treats your business’s website just like its own. You can expect them to understand your long-term goals and build an SEO strategy that helps you reach them in sustainable, ethical ways. SEO experts are also great at providing full-spectrum service, making sure that you’re doing everything you can to boost your online visibility.
An SEO Company Makes Your Business Easier To Find
As noted above, the number-one job your SEO company works on when you hire them is to push your business’s website further up the search engine results page. Professionals keep track of the latest and most effective SEO tools they can use to achieve this goal. Common first steps toward improving your search engine ranking include tweaking the structure of your site so that search engines index it properly and researching the most effective keywords your site should feature to connect with your customers.
After overhauling your website from an SEO standpoint, your SEO company should succeed at improving your ranking. The result is attracting more attention from the right sort of search engine users — in other words, bringing promising new leads to your business.
An SEO Company Can Deliver Higher-Quality Website Traffic
You’ll likely hear the word “relevance” talked about a great deal when you start working with an SEO company. It applies immediately to the work your SEO experts do for you — they adjust your site so that it features relevant words and phrases more prominently. But relevance works both ways. Your SEO company isn’t just taking steps to bring in more traffic; it’s also bringing you more relevant traffic. That means you get visitors who are more inclined to use your products and/or services.
Getting more relevant traffic turns your website into a stronger conversion tool, helping turn leads into paying customers. When your SEO team tweaks your site to bring it more closely in line with visitors’ expectations, it will not just get more attention but also convert more of that attention into revenue. Search engine algorithms are highly trustworthy and do an excellent job of meeting users’ needs. This is why nearly three-quarters of all searches lead to conversion at a website listed on the first page of results shown to the user. Your business needs to be on that page, and a good SEO company can get you there!
An SEO Company’s Results Are Easy To Measure
A lot of traditional efforts in the realms of marketing and advertising are hard to quantify. In contrast, SEO is an extremely objective field with lots of data you can use to track progress and measure results. All SEO companies collect copious analytics on their work, and they’re typically happy to share this data with their clients. Get an analytics report from your SEO company and you’ll be able to see the value its services are providing.
Don’t be afraid to ask your SEO company for detailed data breakdowns — or for help understanding the numbers they show you. Good SEO firms aren’t afraid of demonstrating the strong return they deliver on your SEO investment. Key figures that you can and should examine include traffic volume, traffic sources, search engine rankings, and much more.
Core SEO Services Defined
To make sure that you’re getting good value out of your SEO company, you must have a working understanding of what they should be doing for you. Here’s an overview of some of the key services you should expect your team to be working on:
Evaluation & Site Analysis
Every SEO effort should start with an assessment of where your website stands initially. Your SEO experts will familiarize themselves with your site’s structure and start looking at its content to see where and how it currently uses search keywords. This step is essential for understanding both weaknesses that should be corrected and strengths that can be capitalized on.
SEO Strategy Development
An analysis of your current online presence needs to go hand-in-hand with a clear understanding of your target market. Your SEO team needs to understand not just how your site works, but how potential customers in your industry are searching for the kind of products/services you provide.
By combining a clear understanding of your business with an understanding of the online environment your customers operate in, your SEO company can start planning out an overall strategy for your optimization efforts. This process includes identifying the most effective search terms and keywords that your website should feature. The strategy phase can also include planning out specific steps that need to be taken to improve your search engine performance.
The Optimization Overhaul
Once your SEO team has built an optimization strategy that serves your business’s goals and meets with your approval, the biggest step in executing it is adjusting your website to match it. This can involve anything from minor tweaks that improve ease of navigation to major code overhauls to create a more mobile-friendly site. A key part of the optimization overhaul is also creating guidelines for future content creation to ensure that your site continues to perform well in the future.
Ongoing SEO Service
Realistically, optimization is not a “one and done” service. Search engines are continually refining their algorithms and standards, changing the way they rank sites and potentially undoing optimization steps you took in the past. This is why it’s a good idea to talk to your SEO company about continuous SEO services. Your site’s search engine performance can be monitored and corrective action can be taken if it becomes necessary. You may also need ongoing assistance with content creation — a vital part of many (but not all) SEO strategies.
How To Pick The Right SEO Company
Unfortunately, not every SEO agency is equally worthy of your business. There are unscrupulous firms out there that take shortcuts and use questionable tactics to give you short-term results. This kind of SEO work can end up doing great damage in the long term, resulting in search engine penalties and hurting your online reputation. It is worth the extra time it takes to verify that you’re dealing with a reputable SEO firm.
Here are favorable signs to look out for:
A Proven Track Record
As noted above, SEO is a highly-measurable industry. Any SEO company worth its salt will have testimonials and case studies available showing what it’s done for past clients. And the results the company delivers are easy to verify — you simply need to look at where their former clients are ranking on the search engine results page now.
A lot of the less-reputable SEO companies out there minimize the effort they put into their work by attempting to apply “one size fits all” solutions to all of their clients. You want an SEO team that expends the effort to understand your business and build a tailored solution specific to your needs. Good SEO firms also take your resources into account; you should look for the company that works within your budget rather than the one that demands more money.
As a rule of thumb, the SEO company that performs all of its work in-house delivers a higher quality of service. Outsourcing is extremely common in the SEO world, and the quality of the work done on behalf of your business becomes difficult to control if it’s being farmed out to third parties. Quality is more consistent and responsibilities are clearer when you work with an agency that handles most or all of its work in-house.
Many other factors need to be considered when you pick an SEO company, but these three cannot be overlooked. It is also a good idea to look for a firm that offers comprehensive digital marketing services — these teams are better equipped to keep up with your business as your needs evolve.
An SEO Company Shines An Online Spotlight On Your Business
Hopefully, this information has helped you develop a better understanding of what an SEO company can do for you. SEO is all about improving your online visibility, and effective SEO companies know how to accomplish that goal reliably and affordably. Take a realistic look at your organization’s internal capabilities. The best way to start doing SEO work is almost always to turn it over to trustworthy professionals, and that means finding an SEO company that suits your business’s needs.