The Search Engine Optimization (SEO) industry is constantly changing. It is dynamic, largely because of the increased competition and lower barriers of entry for businesses in today’s digital landscape. In its never-ending quest to deliver the best experience for its end-users, Google makes hundreds of changes to its algorithm yearly. Many of these changes are minor. However, some have a significant impact on ranking factors. A lot of the changes are unpredictable and you need to keep up what is the best SEO service that you can do. However, if you recognize the trends among its user-base of consumers, you can stay ahead of the curve. Being ahead of the curve can do wonders for your ability to put your site in the best position to benefit from the changes. Below, we will be going over some of the top SEO trends to be aware of going into 2020.
Top SEO Trends
1. The Emergence Of Voice Search
Nowadays, just about everyone is using voice search with their mobile devices. With voice assistants on the rise, it is only expected to continue to climb. People are getting much more accustomed to searching with their voice with the increasing usage of Amazon’s Alexa, Google Assistant, and Apple’s Siri. Some analysts believe that 50 percent of all searches will be voice searches by 2020 .
2. The Power Of Influencer Marketing
Until recently, influencer marketing hasn’t become a major player in the SEO industry. While influencer marketing has taken shape to become one of the most sought after marketing strategies for businesses, it has untapped potential as it relates to SEO. 2020 is expected to be the year where this all changes. As influencer marketing becomes an increasingly viable marketing strategy for businesses, we can expect Google to begin to feature influencers prominently within the search engine rankings. By actively paying for influencer marketing with someone that has a dominant or authoritative position within your respective niche or industry, you can begin to experience significant ranking spikes. Therefore, you can bet on seeing a lot of influencer marketing begin to creep up into SEO strategies. You should also study what is paid search engine marketing this will give you a better understanding of how to do rank your site.
3. Continued Emphasis On Mobile
While the trend has been ongoing for a couple of years now, it is only expected to continue. As more and more people begin to use their favorite mobile devices to conduct their searches and to view content they want to see online, Google is only going to make it even more of a priority to rank mobile-optimized sites. Therefore, your site needs to be not only mobile-optimized, but it should be designed for the mobile experience first. By taking it a step further and focusing on making your site’s design mobile-first, you will be able to improve the usability of it and make your site have a better chance of ranking as high as possible into 2020.
4. Video Will Continue To Dominate
As of now, video is already one of the highest performers when it comes to generating traffic. However, in 2020, we can expect this to further take shape. Video content has become much more valuable than any other kind of content. Because of this, it should be at the very forefront of any SEO strategy. Getting a video to rank well is not only easier than a plain text website, but it is going to drive many more clicks, as well. Google is continuing to push videos much more than web-based text because they know and understand how much video content their users want. If you are going to be including video heavily into22 your SEO approach, you will want to utilize YouTube’s platform as it is heavily preferred by Google – for good reason. You might want to consider talking to an SEO agency houston.
5. Length Matters
As Google continues to stress the importance of ranking high-quality content, you can bet that the length of your content will only increase in importance. Google wants to rank the authority sites for each respective keyword and niche. The length of your content is going to matter because of the ranking factors that go along with it. The longer your content is, the better on-page stats you will have as users read your content. Because of this, Google will deem it high-quality and authoritative versus the websites that have shorter form content with less desirable on-page stats.
Overall, the SEO industry remains as dynamic as ever. By following some of the tips above, you should be able to stay ahead of the trends and get your site ranking as high as possible in 2020 and beyond. Always read what is search engine marketing and how does it work so you can stay ahead of the game.