Knowing Why Your Business Need SEO In Houston
Today, every business, even the smallest, needs to have an effective online presence. Regardless of the sort of products and services you offer and the sort of customers you’re looking for, you need to be on the Internet to find them.
A business has a lot of different moving parts, though! For a smaller business, handling your core activities (like fulfilling orders and providing services to your customers) may take up all of your team’s time. It’s all too easy to let digital marketing and online promotion take a backseat to more pressing concerns.
Even when you do have attention to devote to marketing matters, the sheer range of options available to you may give you pause. Digital marketing has a lot of different ways to promote your business; which ones will be the most effective and cost-effective fit for your company?
An easy way to get started on digital marketing — or to enhance the efforts you’re already undertaking — is to invest some effort in search engine optimization, commonly called SEO. SEO is one of the most powerful stand-alone tools in the digital marketing toolbox, delivering an excellent ROI when you do it properly.
- SEO drives targeted, relevant search traffic to your website
- It increases your brand’s visibility and gets it more exposure
- It attracts interested visitors that can easily be converted in customers
A lot of business owners, particularly those that rely on local face-to-face business, badly underestimate the value of SEO. It will never compare, they say, to the power of positive word-of-mouth.
This attitude neglects a key fact: SEO is how you cultivate positive word-of-mouth online. When you do it right, it will draw astounding numbers of leads to your business at an impressively affordable cost. And there’s another way SEO score over traditional word-of-mouth advertising: It scales far better as your business grows.
Every business, large and small, that’s committed to growing needs to have a serious plan for SEO. Optimization is no longer optional! SEO is the cornerstone of any effective strategy for digital marketing.
Consider these reliable statistics:
- 90 percent of all web traffic is generated through search engines.
- 81 percent of consumers do product research with search engines before they commit to a major purchase.
- 64 percent of all internet users rely on search engines to make purchasing decisions
- 57 percent of B2B marketers consider SEO to be their top lead generator.
Strong website design is just the beginning of the optimization journey. You need to fill that design with quality content and structure it right for SEO purposes. Good content is not just persuasive to human visitors; it also improves your site’s performance on search engines. Boost the quality of your site’s content and structure in accordance with sound SEO principles and you’ll see a difference in the number of leads and sales it brings in.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the second article in this series.