Search Engine Optimization In Houston Defined
Search engine optimization is a wide range of different practices, all of which aim to improve your site’s position on the search engine results page for key terms that relate to your business. The overall concept of SEO is very simple. An effective SEO strategy encompasses a lot of different factors, though. It’s more than just identifying and incorporating the most popular keyword phrases in your industry.
Any effective SEO plans you make need to spring from a thorough understanding of how search engines work and what they’re looking at when they assign your site a ranking. You need to know how your potential customers use search engines — what terms they input and what results they find persuasive — when they’re looking for products or services like yours.
Good optimization is about increasing your website’s utility for human visitors as well as the algorithms that assign it a position on the results page. Smart SEO can put your company’s website on the first page of results for the most important keywords in your industry, but it’s only going to grow your business if visitors find your site helpful.
What Does Houston SEO Do To Encourage Business Growth
As with any business, your company is going to be aiming for a specific, well-defined market of potential customers. When you use your website as a platform to publish content that is useful and relevant to that target market, regularly, the search engines will start to work to bring you and your audience together. The more people you draw in and the more useful they find your site, the higher you will rise on the search engine results page. The best part of this cycle of increasing relevance and exposure? You get more targeted, useful traffic without paying any more for it.
A good SEO strategy is about satisfying visitors who land on your website, not just increasing the number that does. You need to think about what sort of goals you have for those visitors. With smart design and quality content, you can exert tremendous influence over your visitors’ behavior and steer them toward the actions you want them to take.
Step back from the matter for a moment. Why, exactly, do you want more people to visit your site? What next steps do you want them to take? Have you actually built your site as a tool to encourage them to take those steps? Here are some common goals to have for your website:
- Collect an email address to get new potential customers on your list.
- Fill out a contact form to enter your system as a potential lead.
- Complete a full transaction and buy your product or service from your site.
The entire point of optimization is to make your website a more effective tool for growing your business. How’s that going to happen if your site doesn’t make it as easy as possible to convert visitors into customers? Unless you have a clear step-by-step plan for making those conversions, you’re not going to get the most out of your SEO efforts.
Get all the pieces together at the same time and SEO becomes easy. You need to know what customers are looking for, provide the content that will get the search engines to send them to you, and provide them with a clear next step when they arrive at your website.
Not sure where to start? Don’t worry! Our SEO professionals can audit your site, learn about your business, and chart out an effective strategy for a growth-oriented SEO plan. Get in touch with us today and we’ll get started! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.