How To Rank A Local Business in 2018 With Houston SEO Services

October 5, 2017 By SEO Houston Pros Leave a Comment

Getting Yourself Known With SEO Services In Houston

Are you trying to get ranked in Google as a small business or new startup?

The world we live in is highly competitive, especially in the digital marketing sector. Even though that is the case, there is one way to stand out above your competition. It is possible when you take advantage of Search Engine Optimization (SEO) and use it properly. The process can be somewhat meticulous, but if you do it properly, it can reward your small business with an endless stream of website traffic.

Your target audience will find out you are open for business when you use an SEO agency. Their services will help your business to rank on Google in the local search results when people in your local area are searching for what you have to offer. They will see your business in the search results of Google, including in the organic results and the maps area. As an example, if you own a local pizza parlor, they will see your website listed when the search for “Buy a Pizza” on their cellphone, tablet or computer. If you increase your rankings on Google for the local search results, they will see you as the top map result when running their search. As a result, they are much more likely to choose your business for their next pizza. Other businesses can experience similar results with their own offer.

There is a significant difference between an ordinary SEO campaign and a local campaign. There are specific ranking factors that are crucial to a local SEO campaign and you can see them listed below. In addition, using an SEO agency will ensure that the proper techniques are implemented so you see the results you want. As a result of the local SEO campaign, qualified traffic will flow from the search engine to your website. In addition, you will increase the potential of your website to generate both leads and revenue to take your business to the next level. The following are some of the different factors associated with a local SEO campaign:

Incoming links to your website
A proper listing with the “Google my business” page
Social signals from Facebook and other social media websites
Internet reviews from your customers
Patterns of internet behavior
Optimization of On-Page factors
Quality content

Many businesses in the Houston area have taken advantage of this type of service. You want your business to rank highly in Google and to see the most for your local SEO Houston efforts. Your business contact details (name, address and phone number) will be included along with customer reviews. When these ranking signals are put into place properly, it can cause your website to rise to the top of the rankings.

SEO is highly competitive and local SEO is also heading down that same path. Quite simply, if you aren’t sticking to the top of the rankings, you are losing business to the competition. Using a Houston SEO company to help achieve top rankings will help you outpace the competition and win the online battle of traffic.

Our Houston SEO company offers all of the online services to small and medium companies in the area. It doesn’t matter what type of business you own, the internet can help you to realize a degree of success that you may never have considered possible. All of this is within reach when we rank your websites at the top of the local results.

Contact SEO Houston Pros or call us today to see how we can help your business to be at the top.

Web Design Mistakes: What To Avoid As A Business Owner In Houston

October 5, 2017 By SEO Houston Pros Leave a Comment

The Importance Of Flawless Houston Web Design

Web design is always in flux. With new tools and technology coming out on a regular basis, you never know what to expect. However, no matter how much web design changes, there are a few core tenants that you can rely on. You can have all the best extras in the world, but your website could still be lacking. This is a problem because if your website comes up short, you could actually lose money. Use these tips to stay ahead.

Your Site Must Be Responsive

You’ve likely heard the term “responsive” before. However, not that many people actually know what the term means. Essentially, if you have a responsive website, it was created so that viewers across many different platforms (including mobile devices, laptops, and tablets) can access your pages and have a good experience.

People are often on the go. If your website only works when you access it from a laptop or computer, you are missing out on a large number of potential sales.

Free Isn’t Best

There are a lot of website builders out there that are very inexpensive (or that don’t cost anything at all). However, you are not very likely to move up in the ranks of website SEO Houston if you go this route.

In many cases, your website will load slowly if you utilize one of these builders. In addition, your pages may not be viewable across a variety of devices.

You Must Retain Details About Your Customers

Let’s assume your website looks great. You have incredible visuals and top-notch content as well. You are getting a lot of traffic to your page. However, have you thought about how to retain customer information.

If you have a form submission option, as well as a call to action, visitors to your site can maintain contact with you. If these options are not available, there is really no way for people to “talk” to you if they need to. Make sure you have easy to fill out contact forms and try to entice visitors to send you their information, perhaps by giving a coupon if they fill out the form.

Make Sure Your Links Work

As the search engines evaluate your website and figure out where you should be in the rankings, they are looking for a large number of things. One of them is broken links; if you have them, you aren’t going to be ranked as high. On-page optimization is also important.

If you have a link that is broken, you are not working that hard to keep your customers happy. Google does not respond favorably to that. On-page optimization is when the code is written correctly, pictures are compressed and the site as a whole is operational.

You Need Fresh Content For Internet Marketing In Houston

People are online constantly. If you don’t have fresh content on your website on a regular basis, people aren’t going to visit your pages. In addition, Google will not rank you very high if you don’t have new content. Furthermore, that content also has to relate to what people are looking for.

Years ago, you didn’t have to worry about maintaining your website. You just needed to get something up. However, times have changed, and you need to stay on top of what is happening.

Contact SEO Houston Pros or call us now for more information on the services we provide.

The Benefits Of SEO First Approach To Your Marketing Strategy In 2017

September 29, 2017 By SEO Houston Pros Leave a Comment

Many marketers are still pursuing a largely outdated and ineffective approach to content marketing. When they should be putting search engine optimization in front while planning a new marketing campaign or writing a blog, they are doing the exact opposite by thinking of SEO right at the end.

The modern SEO approach can help you figure out your targeted audience, the stage of the visitors in their buyer’s journey, the kind of content preferred by most of the audience as well as the information they want. These insights combined together allow you to create a highly effective overall content strategy. Therefore, it is recommended to put SEO right at the beginning of every marketing project in order to get the full benefits of the best SEO marketing in Houston.

Content Should Be Focused on Particular Keywords

The approach of creating your content calendar on the basis of questions asked in the comments, customer service as well as in your office is not effective. Digital users may not be necessarily looking for those particular content ideas. The type of content that needs to be put on your website should be based on the questions that your targeted audience is already asking. The best way to get ideas and inspiration for your content is Google.

An effective content strategy begins with proper keyword research as modern keyword research approach can give you a lot of insights into what your audience is searching for. This approach to content creation allows marketers to quickly identify the needs of their users and brainstorm ideas for content based on the needs of the users which in turn allows them to create the content right the first time. This approach also helps in generating good amount of content ideas to fill up your editorial calendar.

Content Should Be Defined by Keyword Research

Keyword research not only helps you in identifying the type of content users want but it also tells marketers ways to create that content. Marketers can use the search results for targeted keywords to discover important insights into content creation.

Here is a little guide on how keyword research can be used for content creation.

Type of Information

When the search results for the targeted keyword include a lot of basic definitions, information for beginners as well as how-to guides, it means that the intent behind the keyword is general information acquisition.

Defining the Audience

If this search results returned by Google are highly technical or offer extremely detailed information, it’s likely that the content is targeted at individual contributors. If the returned results are high-level thought leadership pieces, it’s likely that it is targeted at executives.

User intent research allows marketers to define their audience and figure out who are searching for a particular keyword. It allows marketers to create personalized content for the audience.

Defining the Stage of the Journey

If the results returned for a keyword is beginner level content, it shows that the searchers are still looking for information and may not have identified the problem that requires a solved. On the other hand, if the results for keywords produce product comparisons or similar content, it suggests that users have identified the problem and are looking to make a purchase in order to solve their problem.

Keyword research performed in this manner allows marketers to expand the ideas in their editorial calendars. The content that is written using this approach will include all the required information and will be targeted at the right audience, and it will cater to searchers at that particular stage in their journey. In simple terms, this approach to keyword research helps in getting the content right the first time instead of discovering these insights once the content has been created.

SERP Analysis Reveals Google’s Ranking Priorities

SERP analysis helps marketers in determining the kind of results preferred by Google’s algorithms. To gain high rankings in the search engine result pages, marketers need to find out the factors that are prioritized for their content, niche, industry and other such things. Without a proper SERP analysis, it’s a waste of their time and effort as these efforts are unlikely to have any positive effect on their business.

First-page search results should be analyzed by marketers in order to build a personalized list of factors that affect rankings in their niche or industry. The top search results should be analyzed for identifying consistencies to figure out the main ranking factors in that particular niche or industry.

It will allow marketers to identify their user’s preferences and create the right kind of content in the right format in order to get high rankings in the search engine result pages.

Contact SEO Houston Pros or call now for more information on how we can jump start your SEO campaign!

Being Mister Geppetto In A World of SEO Pinocchios

June 12, 2017 By SEO Houston Pros Leave a Comment

8 Internet Marketing And Social Media Lies You Still Believe Are The Truth

SEO and social media are fairly new marketing methods. This is why businesses owners are still trying to figure out how to use them to their advantage. During the learning process, bad habits are often picked up. Unfortunately, many so-called experts promote these as great ideas when they are the furthest things from it. Here are 8 marketing lies that most believe and they are absolutely true. If you need additional information on the subject, check out our social media service page or take a peek at some of our blog posts.

Lie #1 – Advertising To Your Audience Is A Great Idea

Many people believe that it is wise to advertise to all of your followers on social media sites. This is actually a huge mistake. People who visit these sites like reading unique content that is trendy and has the ability to keep them engaged. They do not care to follow links and browse your website for hours on end. If you advertise, there is a chance they may stop following you. The best way to get around this would be to urge them to sign up to receive email communications. Use this channel to show them all of the products and services you have to offer.

Lie #2 – You Automatically Do Well If You Have More Followers

It may seem like having a ton of followers makes people believe that you are someone who is cool and worth taking a look at, but that is not the case. If you are following random people in an effort to boost your numbers, your audience will be filled with people who have no interest in you, which means they will not engage with you. Sites like Google take note of follower engagement. Those who have content that is not very popular will not bode well.

Lie #3 – Buying Followers Is A Great Business Decision

As you were told earlier, having a large following is often seen as a benefit. The reality is that having people around who don’t engage with your content is terrible. When you pay for followers, most of the accounts will be bots; not real people. This means that none of the accounts you add will engage with you in any way. If you want to find ways to find followers who will engage with your posts, take a look at our video production page. It is filled with tips on creating solid content.

Lie #4 – You Are Free To Post Whatever You Like

It is important that you are using the proper links when posting content from your site on social media sites. You should add things like images, cards, and graphs to your posts in order to optimize them. When your posts are optimized, people will be more likely to share them with others. Google may also take note that you are linking back to your site the right way.

Lie #5 – Posting More Is A Wise Choice

Social media is filled with all kinds of discussions from people all over the globe. Some business owners think it will make people feel more connected if they post personal content. This is not true at all. If this is something you have been doing, you should STOP right away! There are social media tools you can use that will let you know when your followers are engaging with your content. Do not post all day about things no one cares about. Try posting once or twice a day and make sure all content is trending, exciting and relevant to your business.

Lie #6 – It is Okay To Have Online Arguments

This point cannot be stressed enough. If you receive a bad review from someone online, your response should not be argumentative. This will make you look unprofessional and devoid of intelligence. People have no interest in doing business with children, so act like an adult. Contact the person in private and try to resolve the problem civilly.

Lie #7 – Badmouthing Competitors Won’t Cause Damage

This may seem obvious, but many people act like they never got the memo. It may seem like a great idea to trash talk businesses you are in competition with. Instead, you will look very petty and people will assume you are not very smart. You may even come across as weak. If you have a great business and you are proud of it, there is no need to stoop that low.

Lie #8 – Link Building Software Is Awesome And Simplifies Things

Link building is a term used in SEO. It refers to the act of building links from your website to other sites on the Web. There is a good and bad way of going about this. The best way would be to look for other sites that are similar to your own. Focus on those that have content that is relevant to yours. Building links to their sites would be a wise idea. If you buy a program that builds tons of random links, Google will destroy your site before you know it. Even if it looks easy, do yourself a favor and stay away.

SEO Houston Pros is Houston’s leader in local SEO services. We have always stressed the importance of doing your research before deciding on what route to go for your companies SEO. If you have any questions in regards to the route you are looking to take we insist that you contact us or call today!