6 SEO Tips That All Businesses Need To Use In Houston
Part 2
(Continuation)When you write content, it should appeal to your users. The search engine algorithms are penalizing websites with keyword stuffing content. This is an old SEO tactic that focuses on writing for crawlers and not human users.
The content you create does not have to be textual. Videos are also a good option for better engagement. Graphics are also important content for your website. The type of content you create will depend on your website and the traffic you get. It is best to test out different styles and monitor the traffic you get.
Focus On Internal & External Links
Building an internal and external link network is something you have to keep working at. Whether you have a less than perfect website already live or you are starting a brand new website, this is one of the most important structural SEO tips to implement.
Internal links will help boost the structure of your website and you can create this network by linking every new piece of content. If you do not do this, you will have orphaned content that is disconnected from the rest of your website. When you have orphaned content, search engine crawlers and visitors will have a hard time finding it.
Linking your content also has a broader benefit that you need to know about. Doing this helps the crawlers find and understand the content while ranking your website. Logical links will also help visitors navigate your website and stay on for longer.
When it comes to your external links, it is important to note that they do have an impact on the website evaluation. In the past, the quantity was more important, but now you need to focus on the quality of the backlinks. It is better to create good content that makes people want to link to your website. Quality backlinks also help you build relationships with other companies to help you grow.
Delete Anything That Slows Your Site
Site speed has to be improved if you want to get more traffic from organic search. Google does use page speed to help rank websites and research has found that a half-second delay will result in a 20% drop in traffic. To improve your page speed, you need to cut the elements that slow the website. To improve speed, you need to:
- Compress images on the website
- Using browser caching
- Delete Javascript
- Get rid of unnecessary elements in your code
Look At Mobile First
In 2018, Google rolled out a mobile-first indexing system. This was not a problem for many people because web design has been looking at mobile traffic for years. However, you do need to look at all aspects of your website with a mobile-first mindset. This includes the web design which should be mobile-first and not only responsive.
Optimizing your website can be a huge undertaking, but it is something you do not have to do all at once. It is best to start implementing key SEO tips and strategies one at a time. This gives you more control over how each is working.
Regardless of what you do to optimize your website, you need to have a strategy and be methodical. Monitoring what happens is vital and will help you replicate it in the future.
Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.
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