6 SEO Tips That All Businesses Need To Use In Houston
SEO is the most effective way to drive traffic to your website without having to pay for it. Small businesses with small budgets find this a huge benefit when fighting their more established competition. SEO affects the way you structure your website to get traffic from organic search.
When compared to paid traffic from adverts, organic search traffic will come from high rankings in the search engines. You also get this traffic through the creation of quality content. SEO is a vital part of your business because 32% of people will click on the first result on Google.
The problem that many website owners have is optimizing your website all at once. Small business owners have a lot to do and generally do not have the time for this. Fortunately, there are 6 tips you can use to transform your traffic through SEO.
Monitor Your Changes
Regardless of the SEO tips you implement, you need to monitor the changes. If you are not hiring a professional to do this, you need to take a few additional steps.
The first is to determine the metric you are going to use. You could look at newsletter sign-ups, keyword rankings, purchases, or the number of people returning to your website. Once you have the metric, you will need to use at least one SEO tool to help you rank higher in the search results. Other tools need to be used to track the metrics.
Instead of trying to implement all SEO changes at the same time, you should do this one at a time. If you implement everything at the same time, you will have a hard time figuring out what is working and what is not.
Have A Clear Site Structure
You can implement all the SEO tips you find, but if you do not have a structure to your website they will not help. Good site structure makes it easier for the search engine crawlers and your human users to navigate. Small businesses that have new websites must create a hierarchy on including:
- Internal links
Both humans and crawlers love this hierarchy which helps you achieve two primary SEO objectives. The first objective is that crawlers can quickly understand and index your content before ranking it. The second objective relates to humans being able to navigate your website easier which improves the user experience.
If you have an unclear structure, crawlers will miss some of your content leaving it out of the search engine rankings. The poor structure will also leave human visitors confused as they cannot navigate to the content they want. This will reduce the amount of time they spend on the site, lower your conversion rates and drive less traffic as Google penalizes websites based on this.
Prioritize Content Creation
One of the top trends for SEO in the coming year is to create quality content regardless of the size of your business. When doing this, you need to keep some things in mind.
The first is the Google algorithm which is looking at quality more than ever before. This means that you need to create content that connects with your keywords, metadata, and headlines. The content should also be long-form instead of short-form.