SEO Houston Pros Provides Expert Social Media Marketing

June 20, 2017 By SEO Houston Pros Leave a Comment

Expert Social Media Marketing Advice: Learn Good Pointers

After formulating an SEO strategy to dominate your market, it will then come to sharing and/or linking content on your social media platforms and accounts, then there are a number of guidelines to follow, as well as a few things not to do. When you have created your own social content, it could be an on-site article or blog post, an article from another site, a podcast, or even a produced video. It might just be content that you are sharing with someone else. Anything that’s interesting or of value to others needs to be shared and also linked through the right channels. Here are a few pointers that you can use freely for optimizing your social media content.

If you think you might need further assistance on this matter, then also check out our search engine marketing Houston services website. We can help you out with things like increasing your social media and search engine conversions both with great content, including video production and marketing.

What You Should Do When Linking Social Content

As a general rule of thumb, it’s good to start with Facebook when posting any of your content. This is the biggest social media platform of all, and estimated one-quarter of all Internet traffic goes through links that are on Facebook.

When you do create your own social content, make sure it is linked directly to a web page hosting it, often your company site or business blog.

There’s a pair of ways to accomplish this, as you either get to include the website you are targeting with your Facebook post, or you can just include the Facebook post itself on your actual website using Google Analytics and Facebook SDK Embed tools. That works, interestingly enough, by tracking pixels for every website from Google Analytics and your social sites.

That content also needs to be linked to any indirect pages too. Indirect pages are any Web pages with content that is similar, but not actually your personal page. That means that if you are posting anything important on social media regarding your company, be it an article, video, or press release, then you are able to share your own social link from other sites that have news about your business or industry. That includes your own website, blogs, and even other Facebook pages.

Next, just make sure that your own direct website is linked to any indirect pages, and that part is finished. Do this simply by incorporating your website links where your content originates in the post you share. It’s easier than it looks.

Next, you move into both the middle and bottom sections of the above graphic. The middle section is easy enough, since you should always, always, always duplicate all your content on other sites with social networking. That means that if you post something to a Facebook page you have, it should also get posted on any other social media site that is possible, be it Twitter, LinkedIn, YouTube, or Pinterest. If your social platforms are linked, as they should be, this process can be automated. If your various social platforms aren’t linked currently, please click here to learn how you can accomplish this.

The bottom section of your graphic is to be used when sharing any content that you are not the actual or original author of. For instance, if a news reporter writes any news story regarding your company’s new store opening, product, or service, then that reporter should be listed as the “author.” Include their social media sites if it’s not already there, as it’s easiest and best to just do a direct social share straight from their own social media profiles.

Finally, if you any content you get and share come from an original website, then a link back to it needs to be included with any other links that might be relevant based on the content or circumstances in question.

What You Shouldn’t Do With Social Media Content Posting

When you are posting various content on your social media sites, always make sure that you incorporate links back to your website, the other social media platforms you’re on, or even both. You should never just post something trivial regarding your business and then put your feet up waiting for conversions.

Putting Yourself Above The Competition And On The Map

June 13, 2017 By SEO Houston Pros Leave a Comment

Why Your Local Business Should Focus on Google Maps

Google Maps offers buyers and sellers a chance to see how easy it is to transact business. A search on Google Maps can provide all available businesses in an area, offering the consumer choices in which business they want to visit.

Google Maps can provide a link to the company’s website for additional information, or provide contact information for the business. That’s why it’s extremely important to ensure you’re precise, the use of citations and the ability to build great local links has huge potential. The more precise your information is, the better Google can categorize your business. With proper categorization, your business will be able to generate targeted local traffic for keywords that are widely searched

Google updates the maps periodically. SEO Houston Pros is ranked highly in the Google Maps for SEO in Houston and other major markets. We make sure we use the best data to create keywords, generate citations, build local links, and any other parameters needed to get a site ranked well to get the attention of local SEO clients.

Some Things Google Maps SEO Can Do For a Small Business

Influence Consumers – A better ranking means you get more calls and leads.

Creates interaction – Great for businesses that have customers who use mobile search.

Provides relevant information

Provide potential customers with company reviews – Which is a great thing!

It can be expensive to rank organically depending on your business industry or niche. However, Google Local is a cost-effective method of generating traffic. A small business can compete with larger local businesses. This platform can get your business on the web, which for come small businesses is enough to get their business moving in the right direction, giving them a fighting chance against the larger competitors.

So, there’s no reason for a business to not have a verified Google listing. Business owners should be researching SEO tips and looking for articles like this one to learn how to find ways to beat the competition. Or, they should be seeking help from an SEO professional, like those at SEO Houston Pros, the lead Houston search engine marketing company.

Local SEO companies like SEO Houston Pros will source citations needed for local business listings. We get the precise keywords needed to bring targeted leads or customers into your business. A local business’ top priority should be to be visible in the search engines. A high traffic volume can increase a business’ revenue in the long run.

A customer navigates through Google’s Houston Maps to find routes to a destination and nearby places to visit. Local business must be aware that this search plays a role in the choice the customer makes when looking at Google Maps.

The Google map search is mainly made up of location, keywords, and industry. If you use the right citations you gain a competitive edge. Local Seo companies look for citations since they are one of the most powerful tools that can be used to build trust with Google and improve your listing in Google Maps.

A small business owner should quickly learn that citations are important on Google Maps. Google relies on this information to determine the niche and rank you. Based on your citations you may be ranked above or below your competitors.

The SEO company you work with should conduct competitor research to determine what links your top competitors have. Then, they can get those links for your business. This eliminates the double leg work.

Google maps can improve your businesses bottom line. The perks of knowing what tactics to use to dominate Houston or other markets will make your businesses online exposure unstoppable. However many clients make simple mistakes that can cost them dearly when it comes to building their citations. If you do it right a citation can bring in a better search engine rank. A good ranking is a basis for bringing in more leads and customers.

A Citation Must Be Precise and Unique

You should avoid generalizations – Reach out to your customer by being specific.

Restructure the citation – If you change one listing, you must change all of them.

Avoid using ambiguous keyword terms

Use a consistent N.A.P – Company name, address and phone number.

The competition in local search is high since all businesses want more customers. That’s why you need to work with a top marketing company in Houston, and other major markets nationwide. The company you hire will be involved in optimizing your citations as needed since the usage should be relevant to your local area.

Google Maps should be verified periodically to update listings and ensure all of your company information is correct. When you have a high user rating, Google will believe your business is established and trusted. A local business thrives when it has frequent visits on its listing and reviews. If you need help establishing your business online and dominating your competition, we’re just a phone call away!

Being Mister Geppetto In A World of SEO Pinocchios

June 12, 2017 By SEO Houston Pros Leave a Comment

8 Internet Marketing And Social Media Lies You Still Believe Are The Truth

SEO and social media are fairly new marketing methods. This is why businesses owners are still trying to figure out how to use them to their advantage. During the learning process, bad habits are often picked up. Unfortunately, many so-called experts promote these as great ideas when they are the furthest things from it. Here are 8 marketing lies that most believe and they are absolutely true. If you need additional information on the subject, check out our social media service page or take a peek at some of our blog posts.

Lie #1 – Advertising To Your Audience Is A Great Idea

Many people believe that it is wise to advertise to all of your followers on social media sites. This is actually a huge mistake. People who visit these sites like reading unique content that is trendy and has the ability to keep them engaged. They do not care to follow links and browse your website for hours on end. If you advertise, there is a chance they may stop following you. The best way to get around this would be to urge them to sign up to receive email communications. Use this channel to show them all of the products and services you have to offer.

Lie #2 – You Automatically Do Well If You Have More Followers

It may seem like having a ton of followers makes people believe that you are someone who is cool and worth taking a look at, but that is not the case. If you are following random people in an effort to boost your numbers, your audience will be filled with people who have no interest in you, which means they will not engage with you. Sites like Google take note of follower engagement. Those who have content that is not very popular will not bode well.

Lie #3 – Buying Followers Is A Great Business Decision

As you were told earlier, having a large following is often seen as a benefit. The reality is that having people around who don’t engage with your content is terrible. When you pay for followers, most of the accounts will be bots; not real people. This means that none of the accounts you add will engage with you in any way. If you want to find ways to find followers who will engage with your posts, take a look at our video production page. It is filled with tips on creating solid content.

Lie #4 – You Are Free To Post Whatever You Like

It is important that you are using the proper links when posting content from your site on social media sites. You should add things like images, cards, and graphs to your posts in order to optimize them. When your posts are optimized, people will be more likely to share them with others. Google may also take note that you are linking back to your site the right way.

Lie #5 – Posting More Is A Wise Choice

Social media is filled with all kinds of discussions from people all over the globe. Some business owners think it will make people feel more connected if they post personal content. This is not true at all. If this is something you have been doing, you should STOP right away! There are social media tools you can use that will let you know when your followers are engaging with your content. Do not post all day about things no one cares about. Try posting once or twice a day and make sure all content is trending, exciting and relevant to your business.

Lie #6 – It is Okay To Have Online Arguments

This point cannot be stressed enough. If you receive a bad review from someone online, your response should not be argumentative. This will make you look unprofessional and devoid of intelligence. People have no interest in doing business with children, so act like an adult. Contact the person in private and try to resolve the problem civilly.

Lie #7 – Badmouthing Competitors Won’t Cause Damage

This may seem obvious, but many people act like they never got the memo. It may seem like a great idea to trash talk businesses you are in competition with. Instead, you will look very petty and people will assume you are not very smart. You may even come across as weak. If you have a great business and you are proud of it, there is no need to stoop that low.

Lie #8 – Link Building Software Is Awesome And Simplifies Things

Link building is a term used in SEO. It refers to the act of building links from your website to other sites on the Web. There is a good and bad way of going about this. The best way would be to look for other sites that are similar to your own. Focus on those that have content that is relevant to yours. Building links to their sites would be a wise idea. If you buy a program that builds tons of random links, Google will destroy your site before you know it. Even if it looks easy, do yourself a favor and stay away.

SEO Houston Pros is Houston’s leader in local SEO services. We have always stressed the importance of doing your research before deciding on what route to go for your companies SEO. If you have any questions in regards to the route you are looking to take we insist that you contact us or call today!

A Guide for Steering the Right Customers to Your Website

June 7, 2017 By SEO Houston Pros Leave a Comment

SEO Made Simple: Three Main Factors to Drive the Right Customers to Your Website

Already, online sales account for over 8% of all retail sale, it is predicted by eMarketer that “Through 20120, consistent double-digit growth will be seen” by North America. Online sales by then are expected to surpass $4 trillion the world over.

The biggest question, however, is: how customers will find your products on the extremely crowded and ever-changing world wide web? Search engine optimization is the name of the game, however, it has to be done right as well as in compliance with the webmaster guidelines of Google. Coming out on top of the SERPs that are relevant to what your customers are searching for is what SEO is all about.

In the core algorithms on Google, there are over 200 factors involved, and most of those at coed fall into the three areas that follow: off-page SEO, on-page SEO, and technical website structures. If you want to ran well in a search on Google, not only do you need to pay attention to the essence of these factors, but you also have to maintain your website every time an update is released by Google or you make changes on your website This task is not an easy one, however if you build it into your everyday maintenance routine for your website, you can maximize your exposure and sales all the while staying relevant.

Technical Website Structure Setup

When it comes to a successful e-commerce strategy, the first step is a website that is well-designed with a good user interface and strong content. When you are developing the structure of your site, this process must commence. When it comes to the SEO performance of your website, it is one of the most crucial aspects. Creating a great user experience is the main goal; what this means is that everything the site contains is easy to navigate and there is a logical sense to the menus making it easy for users. Having a focus group test your site before you launch it is a great idea, this will provide you with feedback about the layout, what the users find confusing as well as intuitive. To increase your search ranking as well as reduce future bounce rates, this can go a long way, being as site structure is some that in that once the site is live, you will not be changing. Some of the most crucial things to bear in mind as you plan the structure of your website are:

Navigation Must Be Kept Simple. Point A To Point B Should Never Be Complicated.

The number of options that you have on your menu should be kept to a minimum, ideally less than seven. It is best that your site’s main functions be on your main menu bar and included sub-categories that are relevant. Anything you are thinking about adding to your menu bar which is not one of the site´s main functions can be placed in the footer. Always look at things from the point of view of your user. For example, showing off the press received by your company if you have an eCommerce site may be something you love, however, it is necessary for your customer to view your press page on your main menu bar? Probably not.
When naming the options on your menu bar, keep keywords that are relevant in mind. For example, what will your users most likely search; “shop” or “boutique”, “tech” or “electronics”, etc. Choose terms that are going to help you drive the most traffic to your site, not merely the ones you prefer the most.
Make sure that the verbiage used in menu bar coincides with those used or the corresponding URLs.

On-Page Content Optimization

On-page is made up of every measure you are able to take on your website to best communicate what the page or website is all about. This has a direct impact on what phrases or keyword the site ranks for as well as its position in the SERPs. Here are the main things to consider:

The use of keywords that are relevant on every page of your site. Before selecting the network you want you use to optimize your site, spend time on keyword research.
Include Internal as well as external links that are helpful, the user experience should be enhanced by internal links and external links should only be to authoritative and useful sites.
Make sure that across all mobile devices, your site is fully responsive.
Make sure you site has a fast load time; you can use tool such as Pingdom to check the speed of your site.
Optimize all of your sites images, this is done by uploading images that are the correct size, using title tags and alt tags.
Update your site regularly, this lets Google know that your site is not stagnant. Having a blog that is regularly maintained is a great way of doing this.
Include an SSL certificate to your website, this way login information and credit card information is kept safe.

Off-Page Optimization

What off-page refers to is how popular or authoritative your site is, this too is a major component of how well your site ranks in SERPs. Your off-page ranking can be boosted by getting press form publication or sites that are authoritative, saying relevant via gaining links from expert s and bloggers with your industry, and having engagements on your social media accounts that is excellent.

CEO of Spooky Digital, Dan Sevigny, describes the way in which on-page and off-page SEO must go hand-in-hand, “Having on-page SEO done on its own is much like having a vehicle yet not having gas and having only off-page SEO done is like filling a vehicle which cannot run with gas. Both are of equal importance; it is not possible to have one without the other. If you lack a strong foundation, your off-page efforts will be almost completely wasted.”

The end goal of your online presence should not merely be to place as much as you can of your merchandise in front of a customer, but rather to get your customer the products which best fit what they looking for as efficiently and effortlessly as possible.

SEO Houston Pros time and time again has proven to be the best Houston SEO consulting company. Visit our Discovery Page for a FREE website audit! If you have any questions regarding a new or pre-existing website, please don’t hesitate to contact us or call us today at (832)230-4495!

Advantages of Law Firm SEO Services

June 7, 2017 By SEO Houston Pros Leave a Comment

SEO For Law Firms

As online competition between attorneys grows, it is important that law firms learn how to use search engine optimization (SEO) to raise their website’s presence in the major search engine rankings. When someone is looking for a lawyer, chances are they head online. They will search for attorneys in their local area and if a firm’s name doesn’t appear, they will never see that client. There are many strategies for targeting potential clients and marketing online, but the right SEO can make all the difference.

SEO consists of configuring a website so it ranks well for certain phrases or keywords. The largest online search engine is Google, so it is important to use the right keywords or phrases to get Google’s attention. Almost 80 percent of all people searching online will use Google. This means a law firm’s SEO strategies must meet Google’s standards, yet still, be customized for the legal industry. Online marketing for legal firms has different rules than those set by the state or federal government.

When attorneys begin marketing online, they must be careful. If a firm violates advertising or ethics guidelines in their online marketing, they may face stiff penalties or fines from the state bar association. SEO for law firms is necessary, but the strategies must comply with all guidelines. The strategies outlined below can help your firm move into the number one spot on Google, but still be in compliance with advertising and ethical guidelines.

Keyword Discovery And Research

In order to optimize any website, the owner must do thorough keyword research. Attorneys should start their keyword research by focusing on the words and phrases used by those searching for attorneys and who are ready to hire a lawyer. The right keyword or phrase should have a high enough search volume to ensure the site gets visitors.

It is key to discover which terms are being used most often by those searching for legal services. There are a few steps to doing this. First, attorneys should look for terms or phrases related to their practice area.

Look for phrases with high search volume, but ensure the phrase or word relates to the type of law you practice. Also, look for moderate competition which means there aren’t a lot of others using these same phrases or words.
Low competition keywords that have a decent search volume are the best.

You can also use words or phrases which are related to the primary keyword or phrase and add these to the content on your website pages. Also, check to see which keywords your competition is using and how they are ranking. Then, use these words or phrases in your web content.

Calls-To-Action For Attorneys

A call-to-action is designed to engage the visitor and get them to take an action. This may be to sign up for an email list, make a call and schedule and appointment, or any other type of active step. Calls-to-action for attorneys requires a bit of additional thought when it comes to SEO. You should try and place your call-to-action above the fold on your main landing page. This means it should show up first when your website is displayed. You should also have your phone number and email listed prominently on the top of your website.

Your website should provide more than one way to contact the firm. You can provide a phone number, a fax number, an email, and a contact form. You want to give any visitors multiple ways to get in touch.

Building A Lawyer Website

Web sites use HTML as the coding language for displaying content. The legal industry has a special type of HTML that tells the search engines that this content is related to a law firm. A law firm website should always include phone numbers, emails, physical addresses, attorney names and biographies. If there are client reviews, it is a good idea to include these, too.

Having the right schema will raise a law firm’s website ranking in the search engine. This will, in turn, drive more customers to their website.

When in search of internet marketing services Houston, SEO Houston Pros is your #1 search engine optimization services provider. We encourage you to contact us or call now at (832)230-4495 for any questions regarding SEO for your business! You may also visit our Discovery Page to be ahead of the curve on allowing us to audit your businesses website and provide a sound plan for your search engine optimization!

How Crucial Content Really Is for SEO Marketing

May 30, 2017 By SEO Houston Pros Leave a Comment

Content Management: An Essential SEO Strategy

For an SEO campaign that is successful, there are many pieces that must work together, social media and blog posts, and your target audience are just a few of them. When all’s said and done however, it is really about your content. Is your content telling a story in a way that will cause your target audience to read it? Is it compelling, engaging, and does it keep the attention of the reader? Even when it is, it is something that has to continue happening over and over again, month after month and year after year. The best way in which this crucial challenge is met is through monthly content management.

A Case for Content Management that is Compelling

There are many components that have to work together, they must shift and morph together as needed in order for SEO to be successful. You cannot afford to have an unfocused approach or to leave it to luck. If this is done properly, your brand name will continue reaping the benefits. When it comes to successful content management, consider the guide below:

A Website Cannot Be Static

In life things can rapidly change, things can change even faster in the cyber world. Search habits are not a constant, they evolve over time. If you have a website that is static and built off of the keyword research you did yesterday, eventually search engines will stop seeing you. Not only is it critical to make sure that you optimize your website today, but that is continues to be optimized using the latest SEO strategies and keyword research.

New Content is Crucial

Your website will periodically be updated as new SEO strategies evolve and keywords change. That being said, search engines like seeing new content being generated consistently and frequently, the best way that this is accomplished is by creating as well as maintaining a company blog. The key here is to post articles that are original and engaging, the kind that your target audience wants to read, these must be posted often.

Become a Part of the Conversation

Nowadays everyone is on social media and all they do is talk, and talk, and talk. Are you what they are talking about? Social media marketing can be viewed as an open door to a fun backyard barbecue you can enjoy with your target audience. What people want is to be entertained, they want to be in the know about what’s happening, and they want information on what interests them. If you do this, they will share your posts. If you do it consistently they will help you build your brand awareness.

Target Your Audience

I cannot stress enough how important it is to tailor all of your content to your target audience. People only watch and read what they want to. If you capture their attention and they find value, not only will they read it, they will also share it. This is crucial for your social media and blog strategy. Another strategy for targeting an even narrower audience is with the use of a digital newsletter. In it you can company news, blog posts, events, and more. If is an opportunity to provide your subscribers with a taste of the culture of your company.

Write Some Books

What I mean is e-books. An e-book provides a great opportunity for you to focus on a certain aspect of your company. With the use of text and images, you are able to inform your target audience of the value you can provide them with. As you take this on, keep the latest SEO strategies in mind and you will also enhance your SEO campaign with your e-book.

Spread Your Reach

Although the foundation of your digital marketing strategy is organic optimization, it should not be all of it. It is also important that you broaden your reach with the use of paid advertising on the web´s largest search engine; Google. As with anything you invest into marketing, you want to make sure to really get the most out of your Ad words campaigns.

Measure Your Results

It is important to measure your results, this way you will know when to make more changes. You want to monitor as well as review the performance of every aspect of your SEO strategy. A successful SEO campaign needs consistent attention as well as adjustment. What this means is that you must have a digital marketing campaign that is focused yet flexible. You are given direction by tracking and analysis and it also allows you to know when it is time to make changes.

Time and Attention are Required

This may all sound well and good, however you do not have the time to take it on. It is however crucial to your brand and continued growth. This is why hiring the best SEO Houston digital marketing firm that specializes in is content management may be the best option for you. They will handle your digital marketing campaign allowing you to do what you do best: grow your business.

Content Keeps Them Coming Back for More

Consumers today are able to choose what they view and when they view it. Being as you do not have a captive audience, you must find a way to use your content to capture them. This means that you must have content that is engaging, well-written, and relevant to your own target audience. For it to be effective, it must also be consistently generated. A content strategy that is well designed will combine all components for the purpose of enhancing the brand. Your key to digital marketing success is monthly content management. For further information on the best SEO strategies and content management, contact us today!

The Perks of Knowing SEO Tactics in the Houston Market

May 30, 2017 By SEO Houston Pros Leave a Comment

When It Comes To Web Marketing Houston, Businesses Can Benefit From These Tips

If you have a business in Houston, you may be wondering how you can get more people through your door. Why do some businesses succeed while others fail? In a word — marketing.

Marketing your products or services to people in the Houston area isn’t as complex as it might sound. As long as you are willing to evaluate your current marketing strategy and modify it so that it works better, you should be able to succeed.

The tips below will give you some great starting points that you can use to develop a successful marketing strategy for your business.

Know Your Audience

If you want to be able to effectively market to people, you first need to understand them. This doesn’t just mean understanding them from a statistical standpoint. Instead, it means understanding who they are as people. What are their wants and needs? What do they lay awake thinking about at night? Do they browse and purchase similar products or services via social media? Once you understand your customers, you can then begin developing a strategy to help you reach your goals. Be sure to clearly define your goals before you begin so that you have a solid, measurable target to shoot for.

Familiarize Yourself with the Buying Process Your Customers Go Through

Really understand the various steps that people go through when deciding whether or not to make a purchase. From the very beginning of the buying cycle all the way through to the time that they give you their credit card information, you should have a thorough understanding of each of the steps that are involved.

As you begin to get a better idea of the entire buying process, you can find ways to maximize it through marketing. By determining which sales funnels result in the greatest amount of profit, you can tweak your marketing strategy to boost the amount of money that your business makes.

Work with a Trained Staff

One of the biggest mistakes that entrepreneurs make is trying to do everything themselves. As it turns out, however, this almost always backfires. Rather than taking on too many projects, you should employ knowledgeable people who can help you develop an effective marketing strategy for your business. They should be involved in the process from the beginning so that they can provide their input on the overall strategy.

When looking for people to fill these types of roles, you should look for employees who are excellent at writing. They should also be familiar with all aspects of web design including graphic design. In addition, they should have experience managing social media accounts, email marketing lists, pay-per-click marketing campaigns, and other marketing tools.

Make Sure Your Website Is Up To Snuff

No matter what kind of business you have, a well-designed website is a must. You need to make sure that your site looks professional and that it works as well on mobile devices as it does on desktop computers. Give it an honest look to find areas where you may be able to improve.

Install a tracking code on your pages that can help you see where your visitors are going when they land on your site. Evaluate which of your content is the most popular. This can help guide you as you decide which direction you want to take your site. Comparing your website to those of your competitors can also be a good way to determine how well you are doing.

Take Advantage of Automated Tools

Today’s software programs and marketing tools make it easier than ever to stay on top of tasks such as email marketing. Instead of having to manually deal with every part of the process, much of the work can be automated when you use these tools.

Not only will this free up your time to work on other things but it will also allow you to reach a larger audience. You can grow your mailing list as big as you want without having to worry about adding to your workload. The more automation you can incorporate into your marketing plan, the more freedom you will have to focus on other aspects of your business.

Put the Needs of Your Audience First

Your ultimate goal should be to meet or exceed the expectations of your customers. When they land on your website, they should be able to find everything that they need quickly and easily.

All of the content that you create should be exceptionally high in quality and should benefit your visitors. Don’t forget to think about the types of keywords that your audience may be using to search for your products or services. Incorporating these keywords into your content can not only make it easier for people to find but can also help it resonate better.

Don’t hesitate to provide many different types of content on your site. By using articles, e-books, videos, or informational graphics, you can connect with as many people as possible. Diversifying the content on your site allows you to reach many different audiences.

These are some of the best strategies for web marketing Houston businesses can use to beat out their competition. If you are ready to take your business to the next level, you should begin implementing some of these ideas today. Before you know it, you can start growing your customer base and increasing your profits as a result.

SEO Houston Pros is Houston’s #1 Search Engine Optimization provider. We encourage any and all new business owners to contact us or call us today at 832-230-4495 with questions regarding the building of a new website for your business, any aspect of SEO and its benefits to your business’ online exposure. Or for the existing business owner, a review on your current website by visiting and completing our Discovery Page. We look forward to answering any of the questions that you may have!

Figuring Out How To Appeal To Your Appropriate Audience

May 22, 2017 By SEO Houston Pros Leave a Comment

Tips To Analyze Your Audience

If you want to write content that appeals to your audience, you need to understand the audience. You need to find out about the people who read the content you create. You also want to find out more about the people who search for the terms for which your content has been optimized. You want to find out where do these people come from and what’s their age, and their interests among other things.

You also need to find out how you will reach those people again. Analyzing the audience is one of many essential aspects that Houston SEO experts pay very close attention to.

Why do you need to analyze the audience?

If you’re wondering why it’s important for you to analyze your audience, keep in mind that you may not be able to write targeted content in case you are not aware of the likes and dislikes of your audience. For instance, you will need to decide whether the content should be easy to read or whether it should contain difficult technical terms. You will also need to find the topics of interest to your audience as well as the search terms commonly used by them to find the content they want.

You want to find out the kind of content that will make them come back to your website. It is extremely important for you to have this information to make sure your visitors keep coming back regularly to your website. Also, you need to know these things in case you want to sell something to your visitors.

Adapting your content to the likes of your audience will be easier if you understand your audience. In simple terms, analyzing your audience will make you more successful when it comes to getting return visitors as well as making those sales.

Tips to Analyze Audience

There are many different ways to analyze the audience. In the post below, we have listed some of the techniques that we like to use. If you really want to know your audience, it is recommended to use all the ways mentioned below.

Surveys

Asking your audience to fill out an online questionnaire to tell you more about their likes, dislikes, and other such things is a great way to get to know your audience. A survey allows you to ask various kinds of questions to your audience. A survey can be set up easily. For instance, a survey can pop up when a visitor enters the website or you can ask the buyers of the products to fill out a questionnaire or send an invitation to the newsletter subscribers to complete a survey.

There are a variety of services that offer many different packages to survey your audience. Personally, PollDaddy.com is what we liked in the past. If you are a small company, they offer a completely free account. Personally, I like the way PollDaddy present the results of the survey. The percentages and frequencies are shown by them in an easy to understand format.

Do not forget that most people really do not like to participate in online surveys. However, you will still get a decent number of people to fill out your survey if the targeted audience group is large. To increase the number of participants, you may try raffling a nice incentive to attract more participants.

It is also important to keep in mind that a certain group of people will fill out the survey but that group is highly selective and is not entirely representative of the audience.

Google Analytics

If you are not using Google Analytics, you should start right now as it is the best way to get to know your audience. This analytics package will tell you a lot about your audience such as the time of the day when visitors are on your site as well as their country, the pages they like most as well as the device they are currently using for browsing your website.

Use the reports from analytics to find out the blog posts and pages generating higher traffic and try to figure out any patterns. For instance, a particular topic may be generating a lot of traffic for your website whereas you may not get as many visitors for other topics. It will help you decide the topic of your next blog post.

Talk to the Audience

Talking to your audience is also a great way to know more about them. While a lot of questions can be asked to people about your product in an online questionnaire but they may not provide in-depth answers. On the other hand, you may get a better idea of your audience if you can really get to talk to someone in person.

You should ask them the things they like most about your products, your website, or your blog posts. Also, ask them the reasons they keep coming back to your website and never be scared of some honest criticism. You should invite them to talk honestly about their experience.

Facebook Insights

While Google Analytics can tell you a lot about the audience on your website but if you want to know more about your audience on Facebook, Facebook Insights is the way to go. With the help of Facebook Insights, you will get to know the posts that get many views as well as the posts that do not get any attention from the audience. You should also try to buy advertisements on Facebook.

These days, all the social media platforms offer their own analytics. Therefore, you should regularly check the analytics of the platforms that you use regularly.

Comments

Another way to understand the kind of people interested in your website is to analyze the comments left by them on your blog posts. Read the comments and find out what people are saying about your post as well as about you in the comments. Read the comments closely to find any particular aspects of the blog post that people like talking about in the comments.

Comments also show the topics that are more important to your audience which means your audience is willing to engage on such topics. In addition to checking the comments on your website, you should also check the comments on your social media properties.

Conclusion

It’s not an easy job.

It can be tough to analyze your audience. While the analytic tools offered by various social media platforms as well as Google Analytics are highly useful but you don’t get to know much about the desires or intentions of your audience. Surveys definitely provide a lot of answers but the data isn’t that valid as most people do not like to fill out complete surveys which means the data is not representative of the entire audience base. Talking to your audience is great and offers some useful insights but it’s not possible for you to talk to everyone.

Each of the above-mentioned ways of analyzing the audience offers some value in its own manner when it comes to analyzing your whole audience. So, you should use all of the above techniques to get a much better idea of your audience.

The Creation and Exposure For Your New Blog

May 22, 2017 By SEO Houston Pros Leave a Comment

Houston SEO Guide For Starting A New Blog

Anyone considering starting a blog should unquestionably go for it without hesitation. This is not only a way to get out whatever it is you want to share with others but is also in its self a great SEO strategy. As you begin, it is important to think about exactly how you want to set your blog up because doing it right from the beginning will save you lots of time later on. As your Houston SEO Guide, we will discuss some of the most important tips you’ll need to follow when starting your blog.

Picking Your Niche

It is highly recommended that you start a blog on a topic that you already know. But that is not to say that you should write about everything you know. Once you decide on the main topic you will want to write all of your post around a concentrated line of related subtopics. The reason this is important is you will keep your readers more engaged and you will keep them coming back because that is specifically the topic of Interest they have. It’s important that your reader feels comfortable knowing that you’re going to stay on topic and they can depend on the articles that you right.

If you start a blog about Dad then your readers are going to know that it is related to activities such as family or children activities and yet it will be different from a Blog that’s about moms. If you start a blog about current events then all your post should be related to news related to current events. If you’re going to do a Blog on travel then it should always be related to travel.

Start With Keyword Research

To begin a new blog requires that you first decide on your niche which is, of course, the topic that you’re going to write everything about and around. This will require that you do some deep keyword research. You will need to search and find out what people are interested in and what they’re actually searching for when they look for information on the topic. Exactly what words are they typing when they want to read about the topic within your niche? The more you can get inside the heads of your potential audience the more likely you are to experience success with your blog.

It’s important that you research lots of keywords and phrases that are suitable for you to write about. You will want a good combination of competitive keywords as well as less competitive keyword phrases.

Site Structure And Its Importance

Now that you have your long list of keywords you will now need to consider exactly how to structure your site. Can you put groups of your keywords and keyword phrases into categories? Which are the top keywords that you would like to rank four? Begin with articles around the most important keywords and write long articles for them. Those long well-written articles are going to be the centerpiece of your blog. As such, you should give those articles a very prominent place within your site.

Begin With The First Post

It is important when starting out that you don’t delay. Your blog doesn’t start until you have your first post. It doesn’t have to be completely perfect, it just needs to be published! Learn more by checking out the 10 tips for an awesome post.

Videos And Images

Today’s blogs need images and videos if they’re going to be successful. You should never publish a post without at least including one image on it. Including a short video is an extremely good strategy for creating a successful blog post as well. Videos and images will keep your readers and visitors more engaged.

Optimize Your Site For The Search Engines

Use good SEO on your WordPress, Typo3, and Magneto sites. It is important to remember that the title will get the reader to read the rest of the post. You should also make a great snippet. All the text on the page should be easily readable and it should be friendly for SEO purposes.

Promote Your Blog Post

One of the best ways to promote your blog is by using social media. Every new blog needs to have a corresponding Facebook page. Facebook sharing is a great marketing strategy. You should also include Twitter and Instagram as well.

In addition to all your social media efforts, you should also have a digital newsletter for visitors to sign up with and stay engaged with. Encourage all your visitors to sign up for the newsletter and then regularly send them emails with a link to your newest blog post. Managing your social media reputation is key when looking to gain exposure while using these specific platforms.

Follow This Houston SEO Guide And Never Give Up

Wind starting, one of the hardest things to do is to get that very first post published. Once that happens you have begun. For the best chance of success make a schedule for regularly posting new material to your blog. It’s not necessary to publish a new post daily but you should do it at least once a week. Even if you can only post once or twice a month, at least decide from the beginning what the minimum amount you’re going to do is, and then stick with it. If you do that your audience will know exactly what they can expect from you and this will keep them coming back.

We at SEO Houston Pros – Houston’s #1 Search Engine Optimization Agency encourage you to visit our Discovery Page and receive a FREE website audit and consultation! We look forward to helping you continue to better your business in every way possible! Contact us today with any inquires that you may have or call now at 832-230-4495!

An In Depth Look At Domain Authority In SEO

May 18, 2017 By SEO Houston Pros Leave a Comment

How Does Google Measure The Authority Of Web Pages?

Google has been fighting problematic content and this has renewed attention towards the question of how the search engine determines what is authoritative and what is not. The answer to this question is quite simple because it is that it does not use a single authority metric but rather several undisclosed queries that vary from one query to the next. If you are doing SEO marketing Houston, it is important to understand how Google measures the authority of web pages. Our goal at SEO Houston Pros is to make sure you that you have been provided with the best possible web design on the market, and that your website is continuously being fed authority, traffic, and new clients.

PageRank: The Original Authority Metric

Google originally had a single authority figure, which was known as PageRank. PageRank was all about evaluating links to pages. Google would count the number of links a page received when deriving a PageRank score for the page.

However, Google did not just reward pages with many links. It also tried to calculate the importance of those links. Pages with few links from other “important” pages gained more authority compared to pages with numerous links from relatively unremarkable pages.

Still, even pages that had a good PageRank or a lot of authority were not guaranteed a spot at the top of Google’s search results. Google used PageRank only as one part of the overall ranking algorithm, which is the system used for listing pages in response to specific searches. The words contained within those links played an important role. Words contained on the actual web pages were also taken into consideration. Other factors still play a role.

How is Authority Calculated Today?

If you are doing SEO marketing Houston today, you probably understand that content and links are still some of the key ranking signals today. However, Google’s RankBrain System, which is an artificial intelligence is another key factor. The ranking system that Google currently uses also involves over 200 key signals. Even the Periodic Table for SEO Success Factors that attempts to make the system simpler involves close to 40 key areas of consideration.

Today, none of the metrics or signals constitute a single “authority” factor as in the days of PageRank according to Google. Google has also stated that it does not have a single signal that it considers an ‘authority’. Rather, it uses several different factors in an attempt to increase the authority of its search results.

If you are wondering what those factors might be, unfortunately, Google is not providing any particulars. The closest the search engine came to revealing anything is stating that the factors to determine authority are something it hopes correspond to increasing the visibility of authoritative content.

Feedback from the quality raters it hires is one of the ways that Google hopes to improve that mix. The raters recently received updated guidelines from Google on how to flag low-quality web pages.

Specific web pages are not impacted directly by the raters. The raters are like diners in a restaurant who are asked to review the meals they have had. Google then takes the reviews and makes a decision regarding the best way to change the recipes to improve its food. However, in this situation, Google’s search algorithms as the recipes and the search results are the food. Google is hoping that feedback from the raters as well as other measures produces results that reward authoritative content better. Google is doing all this to increase the quality of pages that it shows to users.

Authority Is Determined On A Page-By-Page Basis

Google might not use a single authority figure but the combination of signals effectively act as one. This leads to another point. Is authority calculated for every page on the web or can domains have an overall authority, which is transferable to the individual pages?

According to Google, authority is determined on a page-by-page basis. Google shuns the idea of a domain or site-wide authority since this may lead to false assumptions about specific pages, particularly the ones on popular websites.

Google says that it would not like to look at websites such as YouTube or Twitter then try to determine how authoritative the website is but rather how authoritative the individual users on those sites are.

The situation is the same with websites such as Medium, WordPress, or Tumblr. Just because the websites are popular, using the popularity of individual pages within the websites would be rewarding them with a reward that they don’t necessarily deserve.

If you are doing SEO marketing Houston and are wondering about the third-party tools for assessing both “domain authority” and “page authority” it is important to note that those are not metrics from Google. They are just speculations by third-party companies as to Google actually scores websites and web pages.

Site-Wide Signals Vs Domain Authority

It does not mean that Google lacks site-wide signals, which in turn can influence specific pages. Two things that can have an impact on specific pages within a website are whether it has been affected by malware and how fast a website is. In the past, the “Penguin Update” from Google was geared towards spam operating on a site-wide basis. However, this is no longer the case since Penguin is now part of Google’s core ranking algorithm.

If all other things are equal with 2 different pages, site-wide signals can benefit specific pages. For instance, if there are two articles on the same topic where one is in the Wall Street Journal while the other is on an unknown domain. Assuming that no other information is provided, the Wall Street Journal article looks better considering the information currently available. This is an instance where Google is propagating information from the domain level to the page level.

However, pages are hardly ever in such situations where all things are equal. Content that’s published to the Internet usually acquires its unique page-specific signals that typically outweigh domain-specific ones. Among the signals are those used for assessing the page-specific authority. The same signals sometimes also vary depending on the query that is being answered.

Call us at 832-230-4495 or contact us for your free website audit and to learn more about how gaining website domain authority can increase traffic to your website, and substantially increase your businesses revenue overall!