What Makes SEO, SEM, And PPC Different From Each Other?
The realm of digital marketing has quite a few acronyms being thrown about, and trying to keep up with it all can make your head hurt. What do all these acronyms mean? Are they really that important? Do you really need to know them? All of these are great questions, but based on what you personally do or how you do things, then it might be really important for you to find such answers. With that being said, keep reading to learn three of some of the most-frequent acronyms you come across a bunch and find out how they can apply to you.
SEO: What Is It?
The acronym of SEO stands for search engine optimization. In short, SEO is a bucket of various strategies people use to make websites rank higher in search engines. This is crucial, because when online users type keywords or search phrases that relate to your niche, then you’d like them to come across your site. When your business is more visible to search engines, then you get more unpaid and organic traffic directed towards your site from the search engines.
SEM: What Is It?
The acronym of SEM is short for search engine marketing. In essence, it’s how you use paid digital advertising online to get traffic. SEM is also sometimes just called paid search, but whatever you call it, it can involve a number of various digital advertising activities, like paid search ads and PPC, which can be called pay-per-call or pay-per-click. Google AdWords is probably the most highly visible SEM engine, but there are also Yahoo Search Ads and Bing Ads among other options.
PPC: What Is It?
The acronym of PPC is short for pay-per-click, and sometimes pay-per-call if a phone call is what winds up being taken. It can also be known as cost-per-click or CPC, which is a method wherein the advertiser pays for any results generated by its digital advertising. In such cases, you only get charged when users actually click on ads.
PPC ads get served based off of bids which you determine, as you pick the keywords you’d like to rank for whenever you set up your ad. That just means that you aren’t able to pay more for your ads just to have it served extra times over your competition. You put your bid in, and then the search engine will decide the relevance and validity of your ads in terms of search queries.
SEO, SEM, And PPC: Similarities And Differences
The one thing that all three of them share is that each is a great way to get traffic coming to your website and building up your brand. All of them are online marketing techniques, so they all land under the same broad umbrella. The biggest differences between them is that while SEO is always unpaid advertising, it technically falls under the purview of SEM, even though SEM usually refers to actually paid marketing efforts. PPC is just a kind of paid advertising technique. All three of them work well with one another, but SEO is the basis which brings them all together. If you don’t have good SEO, then your paid efforts are going to deliver results which you need to be viable or bring you a good ROI.
How’s Your Website Doing?
If your current online presence isn’t living up to your hopes and dreams, then SEO, SEM, and even PPC can bring you a lot of improvement. We’re an industry-leading SEO agency, and we’d relish the chance to demonstrate what we might do for your website. Contact us right away to arrange for your SEO consultation and evaluation, free of both cost and obligation.