10 Things To Look For In A Houston SEO Specialist
Part 2
4. Marketing Savvy
After the technical issues of the website have been sorted out, SEO is very similar to traditional marketing. All content has to outline the benefit to the user while leading them down the conversion funnel. This has to be done in a way that appeals to people on the receiving end of the search engine results. Your content has to market your services to people who want to know more.
5. Rounded Knowledge & Perspective
For many years, people were hyper-focused on the SEO arena and other subjects were ignored. If the subject was not related to increasing page rankings, it was moved to the side. This was the wrong strategy to use and modern SEO experts need to understand marketing on all levels as well as the way humans behave. Specific cultures should also be understood based on who is being targeted, the social media landscape and web analytics are also important. The expert should have an understanding of viral marketing, content, business models, web design, web development, and products.
6. Understanding The Big Picture
Should SEO focus on the search engine rankings or conversions on your website? Ideally, your SEO strategy needs to focus on the goal you have for your business. This will usually be increasing the conversions for your business and not the rank on the search results.
7. Fitting In With Your Company Culture
SEO experts interact with a lot of areas of your business from sales to IT to marketing to customer service. They should be able to work well with the different members of your team and get the information they need without issues. Integrity, personality, and communication from the expert need to match your organization to ensure everything moves smoothly.
8. Great Communication Skills
Your SEO expert will need to communicate in a way that everyone can understand. There is no way for an expert to do everything that is needed by themselves. To ensure that the strategy used is effective, they need to be able to communicate their needs to everyone they contact. They have to be able to talk to the IT and the C-level team effectively and get their point across.
9. A Passion For Execution
True SEO experts love doing things efficiently and they will make the ideal consultant for your business. They will find a way to work around any problems and challenges they face. Of course, your business will need to help their progress and not cause more problems. Working together is the only way their work will positively impact your business.
10. Curiosity
While the expert needs to be knowledgeable, they also need to be curious. An expert who can recite the IP addresses of Google crawlers is good, but someone who loves investigating how the crawlers work is better. Having a lot of knowledge is good, but without curiosity, they will not grow in their work.
Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.
Leave a Reply