GOOGLE ADS KEYWORD TIPS
Google AdWords has become an important digital marketing option that a brand can benefit from. If you try to get into it without having a net, then you might end up spending a lot of money. You will need to invest time and effort in doing keywords research because it plays a big role in the success of any campaign. Below are some great tips to help you get started with Google AdWords.
HOW GOOGLE ADWORDS WORK
Google AdWords will leverage the keywords you choose and get your ad in front of the right people. When you set up the d, you will be asked to place a cost-per-click (CPC) bid for each of the keywords. The bid is the maximum amount you are willing to pay for every click.
The actual cost of the click will be determined by the competition you have for the keywords. If you were to place a bid of $0.20 and another person bids $0.19, then you are going to pay for the full amount to have the ad placed. If the only competition bids $0.14, then you are going to pay $0.15. You will be paying one cent more than the highest bid until it reaches your maximum. If you bid $5 per click, you could end up paying just $0.15 for every click.
Another important thing to know – once you have started to get impressions (this is the number of times the ad has been placed) you will develop a click-through rate (CTR). The higher the CTR rate, the lower the cost per click. A higher CTR rate means that your ad is relevant, and Google rewards you. What this means is that if you have a higher CTR than your competitor, your ad will be placed before theirs even if they have a slightly higher bid.
NEVER SKIMP OUT ON KEYWORD RESEARCH
The keyword strategy should be an ongoing thing. With time, you will be able to see how the campaigns are performing. You will still need a solid foundation that you are going to build on.
It is a good idea to use a tool like WordTracker when doing keyword research. It is a good tool that has become an industry standard, and there is a 7-day free trial, which gives you the chance of trying it out and seeing whether it works for you. Tools like these will help you in determining the keywords that you can use for the AdWords campaign. Choose a tool that you find easy to use and provides the most value.
There are free keyword tools that you can use, but many of them have limited features. Example a tool like an Overture will only show results on Yahoo, which will not be of help because you are interested in Google. When it comes to tools for your campaign, you always get what you pay for.
These tools are good, but they are not going to do the keyword research for you. There are a lot of things you will still need to figure on your own. You should list down keywords and phrases then go and use these tools to see which ones are the best. Everything might not go as perfectly as you thought when getting started, but you will notice some improvements with time.
Give us a call if you ever need help with keyword research.