11 Key Factors Of SEO Houston That You Need To Master
Effective SEO is not a stand-alone strategy. In order to successfully implement the strategic elements of search engine optimization, there are many issues that you need to take into account.
Depending on your target audience, a solid SEO formula requires coordination to help you draw in prospective clients and convert them into sales. Below you will find 11 significant factors that help you achieve great results throughout the entire SEO system.
1. Know Your Audience & Trade
- Understand your business.
- Are you familiar with your competition?
- Get helpful tips from successful competitors to improve your own SEO techniques.
- How is your competition benefiting from SEO?
- Who amongst your industry is your biggest rival?
As you seek to learn more about your competition, it can give you a headstart in putting together your own comprehensive plan that incorporates successful SEO strategies that others have used to their benefit.
2. Research The All Important Keywords
When a user goes online to search for different products and services they will type keywords into the search engine box. These keywords are then used to find websites that fit what they are looking for. It is up to you to determine what are the most important industry keywords that people are using to find the services that your business offers.
Once you determine the keywords being used that pertain to your industry, it is important to strategically plant them throughout your website. Your website will come up if the right keywords match what the user is searching. Depending on the precise keyword match as well as the popularity of your business will usually determine where you rank in the search engines. Very important!
Keep in mind a consumer’s needs are constantly changing, which means keywords change too. Remember this important factor and use it to stay one step ahead of your competition.
3. What is the Intent of the User?
What exactly is the user searching for? It is important to notate different variations of keywords so you can have these exact same phrases on your website. If you are off by just one word in a phrase, it can make a huge difference where you are ranked.
When a user types in a series of keywords they are looking for something specific. If you can meet that keyword specificity your website will get highly relevant traffic which is a tremendous avenue for success. Make sure you tinker around with the different phrasing to determine where your traffic is coming from and the relevance as it pertains to what the consumer is looking for.
4. It’s A Numbers Game!
Analytics plays a huge role in everything we do today and it is no different when it comes to search engine optimization. It is very important to have correct and timely data to analyze so you can customize your SEO strategy to meet the needs of the consumers searching for what you have to offer.
Paying attention to the relevant data as it pertains to keyword optimization can lead to targetting the right audience. After all, you don’t want just any traffic to your site, you want people who have a need for your products and services.
5. Using The Mobile Platform To Perfect SEO Strategy
Everyone today uses smartphones and because of this, it is vital to make your website mobile-friendly. Without a good design, even the best-optimized websites will fall by the wayside. Google is a leader in mobile-only results, so you need to diversify what users see both in a desktop setting as well as mobile-friendly design.
Some people in the industry only focus on mobile SEO techniques since that is where a large part of their business comes from. It depends on your own business as to which is best for you, but in order to get the best results and achieve maximum success, it is best to design your business websites to be both mobile and desktop friendly.
6. Search Engine Crawling
Search engines use a technique called crawling where they send out “spiders” to locate the content and analyze your website for the purpose of their rankings related to keyword relevancy and popularity.
Make sure you design the website for easy navigation so the search engine spiders can analyze every part of it. If you don’t have the proper files set up such as a sitemap.xml file, it will make it very difficult for the spiders to properly index your website with regards to search engines.
Although indexing is different than crawling, it is essentially related in that good website management and your overall structure will help the search engines properly categorize your business. This is key because you’re searching to maintain keyword relevancy. In other words, you want your website to be indexed in the right category, otherwise, consumers will come to your website thinking you have what they need, only to see that they are in the wrong store.
By creating a sitemap, it explicitly gives the search engine spiders a roadmap to properly determine where your website belongs in their directory. You are helping them along and making it easy to fit your site into the category that you choose, not the other way around.
8. Getting Technical With SEO
9. Highly Relevant Content
A good website has highly relevant content that the user is searching for. To get the most out of your website traffic, your content must be on point. This means that it should be relevant, unique, timely, and constantly updated. An updated website tells the search engines that you are still in business, and if you have unique content that is fresh and relevant to the keywords, there is a greater chance your website will get a higher ranking.
Keep in mind search engine spiders will penalize you for spammy content that is copied from other sites. That is why it is so important you have unique content that is updated on a regular basis. Content is king, but make sure it is YOUR content.
10. Links & Linking
Often times it is difficult to determine exactly what the search engines are looking for, but one thing still remains the same and that is good quality links. If you have a great website and business, chances are someone else is linking to it. This is used in the SEO world because it lets the spiders know that this website has some great stuff on it that other people are now linking to.
Never spam your website or other websites with links. When using links on other websites make sure you get permission from that site’s owner first that you are placing a link. If you just place links all over the internet, the search engines will pick up on that penalize you for it.
11. The Key Factor In Determining Overall SEO Success
To succeed in search engine optimization you must be on top of everything. There are no days off because keywords and consumer needs are constantly changing. If you take a proactive approach and not sit on your heels, you will get favorable results. It is important to have a plan and execute it each day because the optimization process never stops. Over time it will lessen once your business because bigger, but in order to build up your traffic, you will need to follow the rules that were laid out above.
SEO is not a get rich quick scheme. It takes time and plenty of patience to get it right. Keep studying up on industry techniques and soon you will see how simple it is to have a website that is perfectly optimized for the search engines.