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The Best SEO Company In Houston Lists The 5 KPI’S You Need To Track In 2018

March 23, 2018 By SEO Houston Pros Leave a Comment

Top Five SEO KPIs to Track in 2018

Over the last several years, search engine optimization has evolved. Additionally, search engine optimization metrics have changed. One of the most important components of an effective SEO campaign is keeping track of your results. Continue reading to learn the top five key SEO KPIs to track in 2018.

What are KPIs?

KPI is an abbreviation for Key Performance Indicators. These indicators measure several things and help you determine the effectiveness of your campaign and evaluate if you are achieving your objectives. Let’s take a look at the five most important metrics to track.

1. Page Speed –

As internet speeds increase, page speed becomes more important. Starting in 2017, page speed was one of the most critical KPIs. Google wants to provide its users with a first-rate experience, which includes giving internet users immediate access to each website. Because most visitors are directed to your site through Google or another search engine, it is essential that you rank high in search engine results. One way to improve your ranking is to have a fast page speed. Finally, fast loading websites provide a better experience for your visitors. Studies show that website navigation efficiency results in higher conversion rates.

2. Indexed Pages –

Many website owners think that when they submit a page to Google that Google automatically indexes it. This is untrue. When you submit a page to Google for indexing, Google considers it a suggestion. This does not mean your page will ever be indexed. Keeping track of your indexed pages on Google is critical. Your unindexed pages can be causing you to miss out on important opportunities, especially if those pages are critical to the success of your website. In order to ensure that your pages are indexed, submit your sitemap using the Google Search Console. Finally, make sure that the important pages on your website aren’t blocked by robots.txt. If you struggle to improve your website’s performance, make sure to contact the best Houston SEO company for help.

3. Bounce Rate –

Website owners often forget to look at bounce rates; however, this is an essential metric that should be tracked. A bounce rate is the number of website visitors that leave a website after viewing a single page. Bounce rate metrics show you how a visitor navigates your site once they click your link. If you notice visitors are leaving within seconds of visiting your landing page, it should be a red flag that there is something wrong with your website. One of the most common reasons for this is that your meta description or ad has unclear information. For example, if a visitor thinks your website is offering something and they visit and realize you are not offering what they want, they will leave immediately. Therefore, it is essential that your meta description and ads are easy to understand and accurate. Once you have verified this, you will need to evaluate your web design, layout and content to help you determine why your bounce rate is high.

4. Conversion Rate –

The point of getting visitors to your site is to convert them into customers. Even if your website has 50,000 visitors each day, it is not productive if these visitors are not converted into customers. Keeping track of your conversion rate can help you improve your website so you can turn casual visitors into paying customers.

Here are several things to look at when you are trying to improve your conversion rate:

Can visitors easily navigate your website?
Is your call to action statements simple and easy to understand?
Does your website have an easy to follow conversion process (newsletter sign-up, brochure download, purchase, etc)?
Is your website mobile friendly?
Does your webpage load quickly?
Does your website provide valuable content that meets the needs of your visitors?

If you answer no to any of these questions, it is time to identify changes that need to be made to your website to increase your conversion rate.

5. Web Ranking –

Where Google ranks your page when an internet search is performed is one of the most important things to track. Google has made changes to how they rank a website, so it is essential to stay up to date on the latest updates. When Google updated its SERPs to Rank Brain, the content on your website became even more important. Content that answers visitors’ queries can help improve your rank better than content developed based on keywords.

Final Thoughts

As you monitor and track your search engine optimization KPIs, you may find a number of issues arise. When this occurs, it is time to take a look at your website and make the necessary changes. When you do this, you will find that your conversion rate and web ranking will improve quickly. Take the information listed above to help your website succeed in 2018 and beyond.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

A Quick Lesson On Building Stronger Backlinks With The Best SEO Company In Houston

March 21, 2018 By SEO Houston Pros Leave a Comment

What You Should Know About Backlinks

Backlinks refer to outside domains pointing links back to your website or pages on your website. In short, it’s when a website links back to your website. Your backlink profile is basically links pointing to your site from external sites, and in turn, this contributes to your backlink profile’s overall relevance, strength, and diversity.

The number of backlinks can include links from one domain or from multiple domains. It’s quite common for multiple domains to link back to content that is relevant, useful or authoritative. In a perfect world, this is how backlinks are gathered, from content that is unique and shared on other sites that want to be associated with the content.

In general, think of backlinks as being a vote of confidence. The votes are for content that is linked to your domain from sources other than your own domain. Generally speaking, backlinks are important and we’ll discuss why in the following section.

Why Are They Important

Backlinks are important to both search engines users and search engines. Backlinks let people find other sources of info on the same topic or related topic. For example, if a search engine user lands on a page about “the best smartphones,” then he might find backlinks to other carriers, reviews, and content such as that. Links give consumers a good experience because they can easily find other information about the topic, which is “the best smartphones.”

As for search engines, backlinks play a role in building value and importance of a page. Generally speaking, the number of backlinks used to be an indicator of how popular a page was, but things have changed and there are various ranking factors that come into play when evaluating backlinks. These days, quantity isn’t that important and if you have too many backlinks from questionable sources, then your domain’s authoritative signals may become hindered.

What Is A Good Backlink Profile

Variety is the key to obtaining a natural link profile. Links come from various domains and links have various strengths. If you want to get a better idea of what your backlink profile is like, then you can look at KPIs, such as what domains are referring links to your site and the countries where the links are coming from. Don’t forget to check the TLD, short for top-level-domain.

Some domains are better to get links from. These domains are considered to be sources that are trusted, and a few examples include links from government entities and educational institutions. Such domains are looked at as being trustworthy.

Don’t ever pay someone to link back to you. If you do decide to try to build links via sponsored content, then make sure you label it as “sponsored” or else you will be running afoul of FCC rules. Many publishers choose to use the “no-follow” tag for such links. So, you can consider doing this too.

In the past, it was a good idea to add listings to DMOZ and other directories like it. However, times have changed and such directories are not that relevant but do try to build a relationship with webmasters of directories that are focused on a niche. Getting a backlink from such a site may help you out.

Domains that end with .gov are good for backlinks too. They are valuable links. The reason why is because not just anyone can start a website with that extension.

Building Backlinks

You should make sure you personalize your messages to webmasters, such as mentioning why you like their sites and brands, and you can cite their articles. Doing such things will make webmasters more receptive. As for a point of contact, consider using sites such as LinkedIn because these are professional sites. The process of creating backlinks to your page can be time-consuming and stressful, make sure to hire a Houston SEO company to do the work for you.

Who Links To Your Site

Monitor links that point back to your site. Many domains from countries such as Brazil and Russia are sometimes often looked at as being spam, so disavow links from sites located in such countries. You can do this via Google Search Console.

Get in touch with us or call now for more information on getting your campaign started!

A Closer Look At Blog SEO & How It Benefits Your Houston Business

January 11, 2018 By SEO Houston Pros Leave a Comment

Blogging SEO for Houston Businesses: Longtail Keywords

If you are looking for a great way to add some SEO to your blog, don’t overlook the longtail. This is a keyword strategy that can work well for driving traffic to your website over time and it also helps to keep your website in focus. In this article, we are going to talk about SEO for blogs and the importance of becoming friends with the longtail keyword.

Taking a Closer Look at Longtail Keywords

Chris Anderson is the author responsible for the term longtail keywords which has become so popular today. The book itself is “The Longtail” and Mr. Anderson does an excellent job of showing how it is possible to target any market with these types of phrases. The thing the most people don’t understand, however, is the fact that many of those markets are extremely small.

It is the overall size of the Internet that makes the niche product and the related post on your blog profitable. Since longtail keywords tend to be more specific and less frequently used than other keywords, they provide more of a focus on any niche. This post will talk more about SEO copywriting and the use of longtail keywords to your benefit.

A Primary Theme with Many Tails

The majority of blogs tend to focus on the primary topic, usually referred to as a head term or a primary keyword. For example, if you have a food about blogs, you may talk about restaurants, eating or recipes. Many family bloggers may talk about their life and children. This blog, on the other hand, is about search engine optimization and that is why it is an SEO blog. Every blog post that you see on this website is going to be about Houston SEO or a topic that is associated with optimization. It is our primary goal to rank for that keyword.

Although the main topic of your blog should be the focus, you need to ensure that more people are able to find you. Imagine that you had a blog that was fully dedicated to making Mexican food. Quite obviously, you would want to rank for the keyword “make your own Mexican food” and that is your primary focus.

At the same time, you would not want to continually focus every one of your blog posts on that same search term. Doing so would be redundant and could cause a wide variety of problems. It is a much better idea to consider all of the longtail possibilities that may be associated with your primary term and to write posts that are focused in that direction. You may talk about everything from tacos to enchiladas and burritos but all of them point back to your main category.

You might even want to consider using long tails even more. Perhaps you could write about some homemade soft tacos that your family absolutely loves or how to make the perfect salsa for your homemade corn chips. The sky is really the limit when it comes to keywords but you do need to do your research.

The Tail Links to the Head

If you are using a variety of longtail phrases, then you can use those pages to link to the primary category pages. This really gives a lot of additional weight to the best pages on your website which really form the cornerstone of your blog. Keep in mind, you always want to link properly from the tail to the head. It gives structure to your website and helps Google to follow that structure to the ultimate conclusion.

You want those primary web pages to rank highly in Google. For example, you may have written an in-depth and high-quality webpage on the best way to make tacos. You want to pull as much traffic as possible into that single webpage to attract new blog readers. Your longtail keywords on other blog posts will then link to that head page on the blog.

The Importance of Longtail Keywords for Blog SEO

There tend to be 2 different reasons why a blogger would focus on longtail keywords. It has to do with high conversions and easy rankings.

1. Quite simply, it is much easier to rank for a longtail keyword than for a head keyword because you are dealing with a lot less competition. When the longtail keywords are specific and contain multiple words in the phrase, it becomes easier to rank them in Google. The Internet is a very large place so your audience is going to grow as the Internet grows. When you use longtail keywords to focus on many related terms, you will see an increase in traffic.

2. You also benefit by focusing on longtail keywords because a single visitor would be more likely to become a regular visitor. They may even take the next step of subscribing to your newsletter! When you focus on precise and long search terms, you will find it much easier to convert people into regular visitors. When they type those longer terms into Google, they know exactly what they are looking for. One may find the solution on your website, you will then have a regular visitor. In other words, longtail keywords tend to be used by a more focused audience that are motivated to find what they want. That is why longtail keywords are so profitable.

Keep Writing for the Longtail

Bloggers can profit by focusing on writing for longtail keyword phrases. When you do it properly and link to your head pages, it can boost your traffic and bring in a whole new type of audience.

Another benefit of using longtail keywords is that it helps you to find fresh ideas for blogging. As you likely know, it can be challenging to come up with new subjects for blog posts. When you have a list of longtail variations at your disposal, however, those ideas will keep flowing. The only thing that is left for you to do is to keep writing.

For more examples of appropriate blog SEO, take a look at ours. If you have any questions or would like to get started on your new or existing business’ marketing campaign, give us a call or contact us today!

The Perks of Having Your Houston Business Google Guaranteed

January 11, 2018 By SEO Houston Pros Leave a Comment

Get The “Google Guarantee” On Your Home Service Ads

It was recently discovered by Google that some San Francisco area plumbers and locksmiths were abusing their home service ads. This resulted in Google announcing a new verification process which shows whether or not a company has been guaranteed by Google. The process will enable businesses to showcase their credibility and stand out compared to their competitors that haven’t been verified. The new advanced verification process may be the determining factor in a company receiving an individual’s business or not.

If you looked for a plumber on Google and didn’t recognize any names that were displayed, then you would contact one that Google had verified instead of one that wasn’t verified. It is just that simple. Whenever a person clicks on a Google guaranteed company, they will be taken to that business’s home service ad, which will include more details about why being Google guaranteed is valuable. That helps to even further increase a company’s credibility. Customers find the Google Guarantee attractive since it means these companies are insured and have been pre-screened. It also means the company needs to do the job right or give the customer a refund.

If your home service company is not Google guaranteed, then you basically are handing over revenue and valuable customers to your competition. Since the steps for getting Google guaranteed are quite simple, there is no need to do that. The process of getting the green checkmark for the “Google guarantee” involves answering questions from Google, and completing an application via a third-party verification service. The same process applies to locksmiths and plumbers that use AdWords.

Why should a locksmith get Google guaranteed?

Locksmiths, over the years, have had problems with getting involved in online scams. Basically, the locksmith scam involved something like this – An individual would call a bargain locksmith suggested by Google My Business or an Adwords ad. The call would then be redirected over to an offshore call center and somebody local would be sent out. The locksmith would drill the lock open and then hand the person a big bill. The online scams have made customers needing locksmith services wary. Google saw what was occurring and instituted its new guarantee process in order to reduce the number of online scams.

Now, whenever an individual searches on Google for a locksmith, they have the ability to call a trustworthy company. When they have the choice between calling two different locksmiths, the individual searching will call the one that Google has promised will do the job right or give them a refund. All the risk is eliminated and the customer is reassured that the locksmith will focus on providing quality service.

What gives Google guaranteed plumbers an advantage?

Just the thought of needing to call a plumber frequently gives people feelings of dread. They are overwhelmed with their plumbing problems already, in addition to being worried about things like a plumber being uninsured or unlicensed, overcharging for the services they provide or checking out their house for a potential burglary. These concerns are significantly reduced when a plumber gets their company Google guaranteed.

When the words “Google guaranteed” and small green checkmark are seen by a prospective customer, they can be assured that the plumber is trustworthy and credible. Similar to calling a locksmith, there will be a much greater chance that the customers will hire a verified plumber compared to one who isn’t. So your plumbing company is provided with instant value when it is Google guaranteed.

What are some other benefits associated with getting Google guaranteed?

One major benefit of getting Google guaranteed is your business will be one of the top search results on Google. That will ensure visibility for your company for anyone searching for a business in your industry and enables you to connect with prospective customers who are searching for the services you offer. The app can be used for managing leads, tracking bookings and replying to messages. It offers the convenience of having the ability to stay connected while you are on-the-go. For the home services industry, this is very important. Having the ability to personalize your profile and messages also provides your business with an extra edge.

One of the biggest advantages to having the Google guarantee is not only being contacted by customers who choose your profile instead of your competitors, but it also helps to keep you from having to waste resources and time. Your energy can also be focused on working with qualified leads instead of trying to convert people who aren’t ready right now.

If my company is Google guaranteed do I still need to use SEO?

Yes, absolutely! Let’s discuss the reasons why. When your business is Google guaranteed that doesn’t necessarily mean you will have the top rank in the search results. Only three Google guaranteed companies will show at the top of Google’s search results. All of the other companies will be on a list of top featured companies that can be clicked on. That is why is very important to be one of the top Google verified home service companies so that you stand out from your competition.

SEO is still absolutely critical if you would like your company’s rankings to get to the top of Google and the other major search engines. When you invest in SEO and get your company Google guaranteed, you will increase the ranking of your website and credibility of your business. This will result in your home service company enjoying an increase in sales and traffic. When a Google guaranteed is combined with good SEO it reinforces your company’s value. SEO helps your website rank higher in the search engines, and the Google guarantee helps to demonstrate your company’s credibility to customers.

Would you like help with getting a Google guarantee for your home services company? When you are Google guaranteed you can show your business and build a positive online reputation. You might feel overwhelmed trying to get everything in place in order to get verified. However, we are here to help you. We can get you pointed in the right direction and make sure you take all of the steps that you need to take. Our industry-leading Houston internet marketing company can work closely with you to make sure your company gets Google guaranteed and reaches its goals.

To get started, call us or contact SEO Houston Pros. We invite you to visit our blog for more SEO tips and tricks!

SEM & SEO in Houston : What’s The Difference?

November 27, 2017 By SEO Houston Pros Leave a Comment

The Differences Between Search Engine Marketing (SEM) & Search Engine Optimization (SEO) in Houston

The terms search engine marketing (SEM) and search engine optimization (SEO) are often used interchangeably when referring to digital marketing strategies involving search engines. Because of this, many business owners and marketers believe they are the same. While they share some similarities, however, SEM and SEO are two unique methodologies with different characteristics.

SEO Is A Part of SEM

SEM is a broad term that encompasses all forms of digital marketing in which the primary goal is to increase a website’s visibility in the search engines. That includes SEO, pay-per-click (PPC) marketing and other forms of digital promotion involving the search engines. SEO, on the other hand, refers specifically to the use of on-page and off-page processes with the goal of increasing a website’s ranking in the search results. So, SEO is a part of SEM.

Understanding SEO

The primary objective of SEO is to achieve a higher organic rank in the search engines for one or more keywords. The owner of a website that sells custom engagement rings, for instance, may want to rank for keywords such as “custom engagement rings,” “custom wedding rings” and “personalized wedding rings.” Anyone searching for these keywords will presumably be interested in buying a custom engagement ring from the owner’s site. Therefore, the owner optimizes his or her website to rank for these keywords. SEO is a tricky subject, however, because of the tight-lipped nature of search engines. While Google has revealed some of the factors it uses to determine where websites rank, it has not shown its exact algorithm. Of course, this shouldn’t come as a surprise. If Google disclosed its ranking algorithm, webmasters would know how to manipulate their search rankings. There are still ways to encourage higher search rankings, and that’s the basis of SEO. It involves building backlinks on relevant and authoritative websites, as well as publishing high-quality content and performing other on-page optimization processes.

Benefits of SEO

SEO offers several benefits, one of which is the simple fact that it’s free (or almost free). Unlike PPC channels like Google AdWords or Bing Ads, you don’t have to pay for traffic generated from SEO. Once your website begins to rank high, you’ll create targeted traffic that doesn’t cost a dime. That is in stark contrast to PPC traffic, which charges advertisers by the click. You’ll still have to pay for website hosting, domain registration, and other traditional website expenses, but the traffic generated from SEO is entirely free. Users also trust organic search listings more than paid listings. Any company can buy an ad placement for its website, but only those deemed worthy by the search engines will rank high organically.

Furthermore, users are more likely to click organic search listings than paid listings. According to Search Engine Land, organic listings receive 70% of all clicks, whereas paid listings earn just 30%. Again, this is probably attributable to the fact that users trust organic listings more than paid listings.

Understanding SEM

The primary goal of SEM is to achieve greater visibility in the search engines. That typically involves SEO as well as PPC. All of the major search engines offer PPC advertising, including Google, Bing, and Yahoo. One way to get your website listed in the search engines is to optimize it using SEO. An alternative method, however, is to create a PPC ad. Using AdWords or Bing Ads, you can create text ads for your website that appear in the search results and choose the keywords to trigger these ads. The only time you’ll be charged is when someone clicks one of your ads. Because it involves PPC, SEM requires a more substantial monetary investment than SEO. That is why some online entrepreneurs stick with SEO. If you have the resources, though, investing in SEM can prove far more lucrative and beneficial than using only SEO.

Benefits of SEM

SEM is a versatile, robust digital marketing strategy that allows businesses to strengthen their presence in the search engines. Combining PPC and SEO will enable you to display your website in multiple locations. In addition to an organic listing, you’ll also have a paid listing. If your site sells physical products, you can create three listings for the same keyword by creating an AdWords Shopping campaign as well. By consuming more digital estate, SEM can offset some of the costs associated with PPC. Depending on the competition, PPC advertising typically costs S1 to $3 per click. If you generate 500 clicks, you’ll have to pay $500 to $1,500. If you get 5oo clicks from PPC and 5oo from SEO, however, you are essentially getting twice the traffic for the same price.

SEM also delivers fast results. It can take over a year to achieve a high, stable search ranking through SEO. In comparison, PPC ads are almost instant. After you’ve created a PPC ad, Google will review it to ensure it doesn’t violate its guidelines. Assuming it looks good, your ad will go live. This entire process usually takes less than 24 hours.

Furthermore, SEM guarantees your website will appear for a specific keyword. You can spend countless hours optimizing your site for a keyword, only to discover little to no change in its search ranking. If Google believes other sites are more relevant and provide a better user experience, it will rank them higher than your website. Thankfully, this isn’t a problem with PPC. If you’re willing to bid high enough, you can display your site at the top of the search results for your target keywords.

The Bottom Line on SEM vs. SEO

So, should you use SEM or search engine optimization in Houston to promote your website? SEM is more potent than SEO, both for digital marketing strategy and to achieve more targeted traffic. With that said, not everyone has the about the budget or time for SEM. If you’re just getting your feet wet with digital marketing and not willing to invest any serious money into it, SEO can still help you achieve your goals.

Call or contact SEO Houston Pros to learn more about starting your SEM or SEO campaign.

The Many Reasons To Hire A Houston TX SEO Company

October 24, 2017 By SEO Houston Pros Leave a Comment

Why You Should Consider Bringing An SEO Company in Houston Into The Mix

Are you wanting to have a bigger presence online? If you’re saying yes to this, you are going to find what you need here. If you want to be on top of the search results on all of the search giants’ websites, you need a good Houston TX SEO company’s help.

A good SEO company is going to need to have a team that is dedicated to making sure a company is found when people search for certain terms or words.

We are going to share some SEO tips with our audience here and you can use the tips to make your site have a higher ranking than ever before. What does SERP mean? SERP is what search engine results pages stand for.

It is a page that a person finds when they search for certain phrases on a search engine. People doing searches generally look for a specific keyword or phrase. When you want to be on the front page of a search engine, you can’t just expect to be able to do it overnight.

There are a lot of people that think they can get to the top of search engine results, but it takes time. You need someone to help you like an expert from a Houston TX SEO company if you want to show up high in search results.

Google is always changing the algorithm it uses to rank sites, so it’s harder to get your site up there. If you don’t optimize a site in the right way, SEO is not going to help and may actually lower the site’s ranking. That’s why it’s so important to hire a good Houston TX SEO company that knows what they are doing with the major search engine sites.

Do you need to know more about why you should hire the right Houston SEO company for your company’s needs?

1. You are a business leader in your niche, and so are we!

It’s not smart to optimize your website after you just read an article online. It’s better to hire a company that does SEO so you know that the job will be done by someone with a lot of experience. Studies have shown that most companies save a lot of time when they hire people to help with the SEO they need to do. That time is better spent on other aspects of your company.

2. It’s awesome to have an SEO expert on hand

A reliable SEO professional will be able to stick with practices that have been known to work and they will have experience with online marketing in general. Not all SEO companies, however, are going to be the best so you have to find the right one through research.

A good Houston TX SEO company is going to look at the website you have up and they will then research keywords that will work on your site so you can reach out to those that are searching for those terms.

Figuring out what the competition is up to can help you know what works, too. This will let you know what kind of content works and what you should be trying on your site when you create marketing strategies.

3. SEO businesses stay on top of search engine changes

It has been said that Google changes their algorithms related to searching a lot of times every day. There are a lot of changes that make it difficult for you to stay on top if you don’t have the help of an SEO professional. A good SEO firm is going to watch for changes and they will keep the website updated so it doesn’t fall behind in the rankings.

4. SEO professionals keep you from wasting money and resources

If you don’t know what you’re doing with your site, you are basically throwing away money and time when you work on it. SEO is not going to be a good idea to do on your own unless you have a lot of training.

SEO pros are out there that will work hard to get keywords ranked and they will optimize all of their customers’ pages. A good Houston TX SEO company will make you have a good looking reputation, too, when people look your company up.

5. Time costs you money

A lot of people have heard that time is money and may think the statement is overused. This statement, however, is very true when it comes to SEO. There are small errors that can be made if you’re not experienced with coding a website, and if you don’t do the work right then you’re going to have a hard time showing up in search engine results on sites like Yahoo or Google.

What if you use too many characters in your meta tags or don’t have enough content on your pages that lead to your site not making it far in search rankings? Mistakes are easy to make in the search engine optimization world and can lead to penalties where your site’s ranking goes down.

A mistake like stuffing too many keywords onto a page can lead to a very big decrease in how much search traffic you’re getting. That is why it’s always good to remember that small dips or large ones in your traffic are something you need to avoid.

If your site is not monitored properly, you won’t even know that something was wrong and will just notice a lowering of sales. You need to work with an SEO expert if you want to manage your site properly and become a leader in your niche in the online world.

Call SEO Houston Pros now or contact us today for more information on how SEO can benefit your Houston business!

Using Houston SEO With Social Media Marketing To Improve Lead Generation

October 12, 2017 By SEO Houston Pros Leave a Comment

Combining Social Media and SEO To Make An Impact On Your Internet Marketing

Whether you’re a marketing professional or a business owner, it’s a good idea to familiarize yourself with all of your possible lead generation tools. Social media happens to be one of those tools that many newcomers overlook. When combined with search engine optimization techniques the results improve dramatically. The key is to fully understand what your audience wants to know and then integrating the proper keywords.

If you are a business owner, then you can make this job much easier by working with a professional Houston lead generation team. In the meantime, here are some guidelines for choosing adequate keywords.

Understand All Possibilities.

Take a moment to ask some of your friends or associates what keywords they might search if they were looking for the products or services that your company offers. Your familiarity with your own industry might lead you to overlook some commonly used terms. For example, you may know what people “should” search if they want to find your business, but that’s rarely what they actually do search. Customers often use vague or generic search terms. You need to consider all of these possibilities when choosing what words to optimize for.

Listen To What Google Says.

Google provides business owners with a fairly reliable tool for researching keywords. The tool will provide you with suggestions according to a primary word that you enter. In addition to the Google research tool, you may find some other free keyword tools beneficial as well.

Take full advantage of these tools. Keyword research is extremely important and will have a significant impact on the ROI of the time you invest.Analyze Your Site.

Analyze Your Site.

An analysis is extremely important, but many people struggle to learn what is worth analyzing. There’s so much data that it can be an extremely daunting task. The best place to start your analyzing is on your own website. What keywords are you already ranking for on search engines? That includes engines other than Google as well, such as Bing or Yahoo. If you’re ranking highly for certain keywords, then you should move them into your social media strategy as well.

Analyze The Competition.

Another important source of data is your competition. If it’s working for your competitors, then it can likely work for you as well. Use Google to find out what keywords your competitors are ranking for. Take those keywords an integrate them into your social media strategy.

Furthermore, you can learn a lot from their networks. If you dig into their social media presence you might find followers, fans, customers, and groups. Those are the people that may one day be your customers. Keep that in mind and try to find out what appeals to them.

Don’t Forget The Help From A Local SEO Company In Houston

As a business owner, attempting to manage your own social media campaign, SEO strategy, and lead generation efforts can be overwhelming. Especially considering that you need to run your business at the same time. Consider working with our Houston lead generation professionals instead. They will work closely with your SEO and your SMM efforts to ensure that you get the best possible results. That leaves you free to work on the many other important aspects involved with running a business.

How To Rank A Local Business in 2018 With Houston SEO Services

October 5, 2017 By SEO Houston Pros Leave a Comment

Getting Yourself Known With SEO Services In Houston

Are you trying to get ranked in Google as a small business or new startup?

The world we live in is highly competitive, especially in the digital marketing sector. Even though that is the case, there is one way to stand out above your competition. It is possible when you take advantage of Search Engine Optimization (SEO) and use it properly. The process can be somewhat meticulous, but if you do it properly, it can reward your small business with an endless stream of website traffic.

Your target audience will find out you are open for business when you use an SEO agency. Their services will help your business to rank on Google in the local search results when people in your local area are searching for what you have to offer. They will see your business in the search results of Google, including in the organic results and the maps area. As an example, if you own a local pizza parlor, they will see your website listed when the search for “Buy a Pizza” on their cellphone, tablet or computer. If you increase your rankings on Google for the local search results, they will see you as the top map result when running their search. As a result, they are much more likely to choose your business for their next pizza. Other businesses can experience similar results with their own offer.

There is a significant difference between an ordinary SEO campaign and a local campaign. There are specific ranking factors that are crucial to a local SEO campaign and you can see them listed below. In addition, using an SEO agency will ensure that the proper techniques are implemented so you see the results you want. As a result of the local SEO campaign, qualified traffic will flow from the search engine to your website. In addition, you will increase the potential of your website to generate both leads and revenue to take your business to the next level. The following are some of the different factors associated with a local SEO campaign:

Incoming links to your website
A proper listing with the “Google my business” page
Social signals from Facebook and other social media websites
Internet reviews from your customers
Patterns of internet behavior
Optimization of On-Page factors
Quality content

Many businesses in the Houston area have taken advantage of this type of service. You want your business to rank highly in Google and to see the most for your local SEO Houston efforts. Your business contact details (name, address and phone number) will be included along with customer reviews. When these ranking signals are put into place properly, it can cause your website to rise to the top of the rankings.

SEO is highly competitive and local SEO is also heading down that same path. Quite simply, if you aren’t sticking to the top of the rankings, you are losing business to the competition. Using a Houston SEO company to help achieve top rankings will help you outpace the competition and win the online battle of traffic.

Our Houston SEO company offers all of the online services to small and medium companies in the area. It doesn’t matter what type of business you own, the internet can help you to realize a degree of success that you may never have considered possible. All of this is within reach when we rank your websites at the top of the local results.

Contact SEO Houston Pros or call us today to see how we can help your business to be at the top.

Web Design Mistakes: What To Avoid As A Business Owner In Houston

October 5, 2017 By SEO Houston Pros Leave a Comment

The Importance Of Flawless Houston Web Design

Web design is always in flux. With new tools and technology coming out on a regular basis, you never know what to expect. However, no matter how much web design changes, there are a few core tenants that you can rely on. You can have all the best extras in the world, but your website could still be lacking. This is a problem because if your website comes up short, you could actually lose money. Use these tips to stay ahead.

Your Site Must Be Responsive

You’ve likely heard the term “responsive” before. However, not that many people actually know what the term means. Essentially, if you have a responsive website, it was created so that viewers across many different platforms (including mobile devices, laptops, and tablets) can access your pages and have a good experience.

People are often on the go. If your website only works when you access it from a laptop or computer, you are missing out on a large number of potential sales.

Free Isn’t Best

There are a lot of website builders out there that are very inexpensive (or that don’t cost anything at all). However, you are not very likely to move up in the ranks of website SEO Houston if you go this route.

In many cases, your website will load slowly if you utilize one of these builders. In addition, your pages may not be viewable across a variety of devices.

You Must Retain Details About Your Customers

Let’s assume your website looks great. You have incredible visuals and top-notch content as well. You are getting a lot of traffic to your page. However, have you thought about how to retain customer information.

If you have a form submission option, as well as a call to action, visitors to your site can maintain contact with you. If these options are not available, there is really no way for people to “talk” to you if they need to. Make sure you have easy to fill out contact forms and try to entice visitors to send you their information, perhaps by giving a coupon if they fill out the form.

Make Sure Your Links Work

As the search engines evaluate your website and figure out where you should be in the rankings, they are looking for a large number of things. One of them is broken links; if you have them, you aren’t going to be ranked as high. On-page optimization is also important.

If you have a link that is broken, you are not working that hard to keep your customers happy. Google does not respond favorably to that. On-page optimization is when the code is written correctly, pictures are compressed and the site as a whole is operational.

You Need Fresh Content For Internet Marketing In Houston

People are online constantly. If you don’t have fresh content on your website on a regular basis, people aren’t going to visit your pages. In addition, Google will not rank you very high if you don’t have new content. Furthermore, that content also has to relate to what people are looking for.

Years ago, you didn’t have to worry about maintaining your website. You just needed to get something up. However, times have changed, and you need to stay on top of what is happening.

Contact SEO Houston Pros or call us now for more information on the services we provide.